Dan Henry

Superheroes are the longest lasting personal brands.

No matter who plays them, no matter what movie, you still buy them.

So I'll give you an example, Superman.

He stood for truth.

He stood against injustice.

But when they first released Superman as a character, nobody liked him because he didn't have a flaw.

they were gonna just release him from the DC universe, and then when they introduced the concept of kryptonite, it gave him a flaw, so it makes him relatable.

Now, why are these three things so important?

Well, they're important because standing for something gives people something to rally around.

standing against something makes them like you very quickly because the enemy of my enemy is my friend.

So when you find something they don't like, it could be a person, a concept, an organization, et cetera, the more you say, hey, this is why they're the enemy, they align with you.

And then the flaw...

makes you relatable, makes you human.

And so all your content simply has to reinforce this brand triad.

And here's the crazy part that most people don't get about personal branding.

Most people think you need to share value.

That's the worst idea.

Having a brand where all you do is share tutorials and how-to and value is not going to build your brand.

You do not build a personal brand by just sharing value.

You do it by sharing values, okay?