Dan Henry

Values are what make people align with you.

So I'll give you a perfect example.

I'm sure you're familiar with Alex and Layla Hormozy, right?

Of course, yeah.

They're a perfect example of rapidly building personal brands.

And their brands are different, by the way.

And so if I were to say, hey, here's how you build a brand, I would say it's very simple.

You write down a list of your core values, and then you take every value and you make a slogan out of it, something that is repeatable, something that people can quote you on.

And then you just tell tons of stories, analogies, and metaphors to support that core value and you end it with a slogan.

For instance, Alex Harmozy constantly talks about do the boring work.

And he has a million stories he can tell around that.

Leila Hormozy says, F your feelings, follow the plan.

You can see that on her Instagram like 10 times just this week.

And she tells multiple stories that support that.

So I discovered this, and this works in marketing as well.

It works in sales.

I read a story about Jerry Seinfeld, who's nearly a billionaire from being a comedian.

And what Jerry Seinfeld would do is he'd make a joke bank.

So every day he'd observe something in life and he'd basically write a joke out of it.

And then he'd write it down in his little joke bank.