Dan Henry

Now, whenever he needed to make one of the hundreds of episodes of Seinfeld, or he needed to be funny on an interview, or he needed to be funny on stage, he did not write a joke at that moment.

He just pulled it out of his joke bank.

And that was why he was always funny all the time.

And a lot of comedians do this.

So if you have just a list of five to 10 values, you have a little slogans that are quotable.

All you need to do is look at your life and go, hey, here's the personal stories.

Here's the metaphors.

Here's the examples I can say to continuously reinforce these core values or slogans.

And this is how you reverse engineer it because people are going to start quoting you.

A brand is what people say about you.

And when you can engineer what people say about you, you can engineer growth.

And so all you have to do is do that, but align it and point it at the North Star.

The North Star is, okay, are we selling something?

Are we trying to get speaking on stage?

Like, what are we doing?

Once you figure that out and you just build your brand bank,

Because, I mean, think about this.

One slogan based on a core value, if you have 10 different stories to support that, and then you put each of those stories on Instagram, Facebook, YouTube, like this is hundreds of pieces of content off one value that you hold as a human being.

And that's how you do personal branding.

Life is long, right?