Dan Henry

We have long lives, like 30, 40, 50, 60 years.

A lot can happen in that length of time.

And so whatever I'm doing at the moment in my brand, because here's the thing, your personal brand,

can shift a little bit depending on your goals.

One of my favorite personal brands is Cody Sanchez because she has such a simple message, buy boring businesses, right?

Like it's so good, you know?

And so for me, I always say, okay, what am I trying to do in my life right now?

What am I trying to do in my business right now?

And how can I point my brand towards that goal?

So for the past two years, I was selling a high-end sales training

that taught people how to pitch, how to do that 45-minute talk I was talking about, right?

And so I would give an example.

I would say something like, people that pay, pay attention, and people that pay attention, pay more.

And this...

is something I say because I truly believe that giving away free content is great, but I like offering paid content because when people pay, they pay attention, right?

So here's an example of something I would say when I'm on an interview like right now, even though this is a bit meta because I'm explaining what I'm saying, but I might use an analogy, right?

So I'll say, okay, here's why you should charge for a webinar, right?

rather than give it away for free.

This is why you should do a paid presentation rather than a free presentation.

How many times have you watched a movie trailer, you saw something you didn't like, and you just were like, I'm not going to go see that movie?