Dan Henry

Probably a million times, right?

But how many times have you gone to see a movie, you paid your money, you sat down, you got your popcorn, you got your drink, and you saw something in the first couple of minutes you didn't like, and then you got up and left the theater?

Never, right?

Why?

Because you... Paid.

Right?

So that's the thing.

When you have a presentation, if you simply charge for it, you ensure nearly a 100% view rate or show rate.

And now those people...

are gonna pay way more attention.

So this is just a very simple thing.

Because one of the things that we do is we sell products and services on how to do these talks.

And when you sell something minimal price, you can do the free talks.

But when you sell something very expensive or you wanna sell it without a sales team, I truly believe that a paid talk or a paid presentation is the way to go.

So I might just use that one thing

And I have probably 20 of those that I use.

And when I did that, in December, I did a paid presentation, and I just had all these analogies, all these metaphors, all these slogans.

And in the course of three days, we did $800,000 in sales with no sales team, just me yakking on a camera, okay?

Wow.

Because words matter.