Dan Henry

The way you shift your words.

Jim Rohn, who is Tony Robbins' mentor, he said, if you have something good to say, say it often and you'll be successful.

And so most people think, oh, I got to say all this.

I got to come up with new content all the time.

No.

You just say the same thing over and over again in different ways.

That's how you build a brand.

And if you can just decide on what those few things are, building a brand and posting all this content becomes way more attainable.

It becomes way easier.

And again, these little slogans, these values that you're going to share over and over again, these are little velocity vehicles that allow it to be much easier to build a brand.

Okay, so now we're getting into the real specific internet marketing nerdy stuff.

So I'll try to explain this so anybody can understand it, not just the marketers.

Imagine that somebody watches you on Instagram, okay?

And they like your content.

I'll give you an example of one reel I posted that got 2,200 email leads from one reel.

It got, I don't know how many views it got.

It got a lot of views.

I think it was like 600 and something thousand views.

We did a ton of sales from it.

And here's what I did.