Dan Henry

They can always relate to occupation because everybody has an occupation.

They can always relate to recreation because everybody has things, hobbies and things they like, and they can always relate to money because everybody has to use money to live in the world.

And I learned this from Dan Kennedy, by the way, which is like a legendary internet marketer.

It's called form, right?

So family, occupation, recreation, money.

If you just mention those things, people will relate to you.

And one way you can do this is to be like, does anybody...

here, like have a hobby that they really like, but they just don't get to do much anymore.

And Oh yeah, I do.

Right.

Well, I don't know about you, but mine's jujitsu.

Okay.

See how you do that.

So you just hit those four points because you can't really talk to each person individually so much.

You have to be able to speak to everyone in the room.

And the way you do that is family, occupation, recreation, and money.

I love Russell.

Russell is actually the guy that got me interested in internet marketing.

And then I became obsessed with the idea of communication and doing these talks and communicating so that people would buy my stuff.

And Russell actually had me, a couple years ago, do a re-pitch at one of his conferences.