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Dan Kennedy

👤 Person
1188 total appearances

Appearances Over Time

Podcast Appearances

The Russell Brunson Show
Break the Rules, Win the Market: Day with Dan Kennedy (2 of 4) | #Marketing - Ep. 16

Now, of course, they don't mention how much you could lose, but, you know. Oh, so those are the three things you do, right? So in, like with speaking, I told you what I did. And basically, I put them in what we now call the info marketing business, fed by customers acquired by their speaking, right?

The Russell Brunson Show
Break the Rules, Win the Market: Day with Dan Kennedy (2 of 4) | #Marketing - Ep. 16

Now, of course, they don't mention how much you could lose, but, you know. Oh, so those are the three things you do, right? So in, like with speaking, I told you what I did. And basically, I put them in what we now call the info marketing business, fed by customers acquired by their speaking, right?

The Russell Brunson Show
Break the Rules, Win the Market: Day with Dan Kennedy (2 of 4) | #Marketing - Ep. 16

Now, of course, they don't mention how much you could lose, but, you know. Oh, so those are the three things you do, right? So in, like with speaking, I told you what I did. And basically, I put them in what we now call the info marketing business, fed by customers acquired by their speaking, right?

The Russell Brunson Show
Break the Rules, Win the Market: Day with Dan Kennedy (2 of 4) | #Marketing - Ep. 16

And Cairo, we put them in prepay and we taught them how to run a prepay practice and a cash practice, no insurance. And after showing them that what they were doing was just a horrible hamster wheel. I mean, pay by the visit is a really bad model because people don't show up. You know, the dropout of treatment plans and pay by visit is around 80 percent.

The Russell Brunson Show
Break the Rules, Win the Market: Day with Dan Kennedy (2 of 4) | #Marketing - Ep. 16

And Cairo, we put them in prepay and we taught them how to run a prepay practice and a cash practice, no insurance. And after showing them that what they were doing was just a horrible hamster wheel. I mean, pay by the visit is a really bad model because people don't show up. You know, the dropout of treatment plans and pay by visit is around 80 percent.

The Russell Brunson Show
Break the Rules, Win the Market: Day with Dan Kennedy (2 of 4) | #Marketing - Ep. 16

And Cairo, we put them in prepay and we taught them how to run a prepay practice and a cash practice, no insurance. And after showing them that what they were doing was just a horrible hamster wheel. I mean, pay by the visit is a really bad model because people don't show up. You know, the dropout of treatment plans and pay by visit is around 80 percent.

The Russell Brunson Show
Break the Rules, Win the Market: Day with Dan Kennedy (2 of 4) | #Marketing - Ep. 16

No better than 50 if you're really, really, really, really good at it. Pre-pay, if you've parted with $20,000 or $30,000 or $40,000, you kind of tend to show up for your appointments. Yeah. And so, and you actually, it's actually good for the patient because they actually do the stuff at home they're supposed to do to help themselves get better, right?

The Russell Brunson Show
Break the Rules, Win the Market: Day with Dan Kennedy (2 of 4) | #Marketing - Ep. 16

No better than 50 if you're really, really, really, really good at it. Pre-pay, if you've parted with $20,000 or $30,000 or $40,000, you kind of tend to show up for your appointments. Yeah. And so, and you actually, it's actually good for the patient because they actually do the stuff at home they're supposed to do to help themselves get better, right?

The Russell Brunson Show
Break the Rules, Win the Market: Day with Dan Kennedy (2 of 4) | #Marketing - Ep. 16

No better than 50 if you're really, really, really, really good at it. Pre-pay, if you've parted with $20,000 or $30,000 or $40,000, you kind of tend to show up for your appointments. Yeah. And so, and you actually, it's actually good for the patient because they actually do the stuff at home they're supposed to do to help themselves get better, right?

The Russell Brunson Show
Break the Rules, Win the Market: Day with Dan Kennedy (2 of 4) | #Marketing - Ep. 16

So we installed pre-pay as the man on the white horse positioned how bad the business was Otherwise, I have a client that I also have an interest in right now. Sobarimplants.com, where we were saying to the dentist, the days of general dentistry and filling a tooth, you got to forget all that. Because one implant case, it's the same as the options trading argument. Right. Right.

The Russell Brunson Show
Break the Rules, Win the Market: Day with Dan Kennedy (2 of 4) | #Marketing - Ep. 16

So we installed pre-pay as the man on the white horse positioned how bad the business was Otherwise, I have a client that I also have an interest in right now. Sobarimplants.com, where we were saying to the dentist, the days of general dentistry and filling a tooth, you got to forget all that. Because one implant case, it's the same as the options trading argument. Right. Right.

The Russell Brunson Show
Break the Rules, Win the Market: Day with Dan Kennedy (2 of 4) | #Marketing - Ep. 16

So we installed pre-pay as the man on the white horse positioned how bad the business was Otherwise, I have a client that I also have an interest in right now. Sobarimplants.com, where we were saying to the dentist, the days of general dentistry and filling a tooth, you got to forget all that. Because one implant case, it's the same as the options trading argument. Right. Right.

The Russell Brunson Show
Break the Rules, Win the Market: Day with Dan Kennedy (2 of 4) | #Marketing - Ep. 16

And in publishing, I never really taught it to anybody. But what I did, so when I started to do my first book, The landscape is very different today because the gatekeepers are diminishing and, well, they're changing. Amazon is actually now more of a gatekeeper than the publishers. The promise was they were going to go away, but they didn't. But in the 70s and the 80s all the way into the 90s,

The Russell Brunson Show
Break the Rules, Win the Market: Day with Dan Kennedy (2 of 4) | #Marketing - Ep. 16

And in publishing, I never really taught it to anybody. But what I did, so when I started to do my first book, The landscape is very different today because the gatekeepers are diminishing and, well, they're changing. Amazon is actually now more of a gatekeeper than the publishers. The promise was they were going to go away, but they didn't. But in the 70s and the 80s all the way into the 90s,

The Russell Brunson Show
Break the Rules, Win the Market: Day with Dan Kennedy (2 of 4) | #Marketing - Ep. 16

And in publishing, I never really taught it to anybody. But what I did, so when I started to do my first book, The landscape is very different today because the gatekeepers are diminishing and, well, they're changing. Amazon is actually now more of a gatekeeper than the publishers. The promise was they were going to go away, but they didn't. But in the 70s and the 80s all the way into the 90s,

The Russell Brunson Show
Break the Rules, Win the Market: Day with Dan Kennedy (2 of 4) | #Marketing - Ep. 16

the publishers were much more important than they are today. And the bookstores were much more important than they are today because almost all books were sold through bookstores. Uh, and so there was a hierarchy when you ask any other author or you query to publisher or whatever, how do I get my book published? There was a, like a little rule book. There was dog bot.

The Russell Brunson Show
Break the Rules, Win the Market: Day with Dan Kennedy (2 of 4) | #Marketing - Ep. 16

the publishers were much more important than they are today. And the bookstores were much more important than they are today because almost all books were sold through bookstores. Uh, and so there was a hierarchy when you ask any other author or you query to publisher or whatever, how do I get my book published? There was a, like a little rule book. There was dog bot.

The Russell Brunson Show
Break the Rules, Win the Market: Day with Dan Kennedy (2 of 4) | #Marketing - Ep. 16

the publishers were much more important than they are today. And the bookstores were much more important than they are today because almost all books were sold through bookstores. Uh, and so there was a hierarchy when you ask any other author or you query to publisher or whatever, how do I get my book published? There was a, like a little rule book. There was dog bot.

The Russell Brunson Show
Break the Rules, Win the Market: Day with Dan Kennedy (2 of 4) | #Marketing - Ep. 16

Hey, well, you gotta, you gotta do a big proposal. and a competitive title analysis, and then you've got to find agents who have represented your kind of content, and you've got to submit packages to the agents, and you've got to grovel and beg and plead to get some agent to accept you as a first-time unpublished author.

The Russell Brunson Show
Break the Rules, Win the Market: Day with Dan Kennedy (2 of 4) | #Marketing - Ep. 16

Hey, well, you gotta, you gotta do a big proposal. and a competitive title analysis, and then you've got to find agents who have represented your kind of content, and you've got to submit packages to the agents, and you've got to grovel and beg and plead to get some agent to accept you as a first-time unpublished author.