Dan Kennedy

And whatever their impulse is, you want to be there to accommodate it. So if their impulse is to go to Amazon, I'll see if this guy's got a book. And maybe I'll buy a book. Like, So it's why you will never see probably another intellectual property infomercial. A Tony Robbins type show. Because the bleed off to everything else is too great. The owner of the show can't control the business.

And whatever their impulse is, you want to be there to accommodate it. So if their impulse is to go to Amazon, I'll see if this guy's got a book. And maybe I'll buy a book. Like, So it's why you will never see probably another intellectual property infomercial. A Tony Robbins type show. Because the bleed off to everything else is too great. The owner of the show can't control the business.

Yeah, well, they're going to go look. If you're selling a $399 box, they're going to go look to see what's on Amazon for $12. They're going to go see what's on YouTube for free. So the bleed's too great. But this is what you can capitalize on when there's a lot of noise about you. And it almost doesn't matter whether the noise is good or bad.

Yeah, well, they're going to go look. If you're selling a $399 box, they're going to go look to see what's on Amazon for $12. They're going to go see what's on YouTube for free. So the bleed's too great. But this is what you can capitalize on when there's a lot of noise about you. And it almost doesn't matter whether the noise is good or bad.

Yeah, well, they're going to go look. If you're selling a $399 box, they're going to go look to see what's on Amazon for $12. They're going to go see what's on YouTube for free. So the bleed's too great. But this is what you can capitalize on when there's a lot of noise about you. And it almost doesn't matter whether the noise is good or bad.

And in some cases, it's okay if the noise is bad because that stirs up the curiosity of the restless native. And when the restless native finds a truth teller, And a man on a white horse, he is, again, a much more rabid customer than is an ordinary customer. And That means all sorts of things.

And in some cases, it's okay if the noise is bad because that stirs up the curiosity of the restless native. And when the restless native finds a truth teller, And a man on a white horse, he is, again, a much more rabid customer than is an ordinary customer. And That means all sorts of things.

And in some cases, it's okay if the noise is bad because that stirs up the curiosity of the restless native. And when the restless native finds a truth teller, And a man on a white horse, he is, again, a much more rabid customer than is an ordinary customer. And That means all sorts of things.

It has to do with conversion percentages, ascension, amount of money spent, amount of money spent in a certain period of time. Their lust and their action levels are much higher than just an ordinary customer being brought through a system, right? Because a lot of their pent-up frustration is suddenly going away. it has a remedy which it did not have before, and that remedy is you.

It has to do with conversion percentages, ascension, amount of money spent, amount of money spent in a certain period of time. Their lust and their action levels are much higher than just an ordinary customer being brought through a system, right? Because a lot of their pent-up frustration is suddenly going away. it has a remedy which it did not have before, and that remedy is you.

It has to do with conversion percentages, ascension, amount of money spent, amount of money spent in a certain period of time. Their lust and their action levels are much higher than just an ordinary customer being brought through a system, right? Because a lot of their pent-up frustration is suddenly going away. it has a remedy which it did not have before, and that remedy is you.

So this is your radical big idea, right? which in my case was the whole damn thing you could show, is not a business. If you actually want a business, here's, right. And then the second thing you do is, it's linked, is your heretic positions. where you are outright taking on the wise elders, the authority, the church, the board, the authority, who you are saying is all wrong.

So this is your radical big idea, right? which in my case was the whole damn thing you could show, is not a business. If you actually want a business, here's, right. And then the second thing you do is, it's linked, is your heretic positions. where you are outright taking on the wise elders, the authority, the church, the board, the authority, who you are saying is all wrong.

So this is your radical big idea, right? which in my case was the whole damn thing you could show, is not a business. If you actually want a business, here's, right. And then the second thing you do is, it's linked, is your heretic positions. where you are outright taking on the wise elders, the authority, the church, the board, the authority, who you are saying is all wrong.

And if not by name, certainly by title. I did a lot more work with sales audiences and salespeople than I did anything else in my early years. And if you go read the No BS Sales Success book, so in my magnetic marketing speech, it's the very front of the speech, I told salespeople that their sales managers were idiots, okay?

And if not by name, certainly by title. I did a lot more work with sales audiences and salespeople than I did anything else in my early years. And if you go read the No BS Sales Success book, so in my magnetic marketing speech, it's the very front of the speech, I told salespeople that their sales managers were idiots, okay?

And if not by name, certainly by title. I did a lot more work with sales audiences and salespeople than I did anything else in my early years. And if you go read the No BS Sales Success book, so in my magnetic marketing speech, it's the very front of the speech, I told salespeople that their sales managers were idiots, okay?

The suits, if you're with a big company, you got a bunch of suits in an office tower somewhere, right? Who are basically bean covers. If you're with a smaller company, you got a sales manager, but he's a nitwit. First of all, he's really you who got promoted to be a manager. He doesn't know anything about how to help you sell more.

The suits, if you're with a big company, you got a bunch of suits in an office tower somewhere, right? Who are basically bean covers. If you're with a smaller company, you got a sales manager, but he's a nitwit. First of all, he's really you who got promoted to be a manager. He doesn't know anything about how to help you sell more.

The suits, if you're with a big company, you got a bunch of suits in an office tower somewhere, right? Who are basically bean covers. If you're with a smaller company, you got a sales manager, but he's a nitwit. First of all, he's really you who got promoted to be a manager. He doesn't know anything about how to help you sell more.