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Dan Kennedy

๐Ÿ‘ค Speaker
See mentions of this person in podcasts
1218 total appearances

Appearances Over Time

Podcast Appearances

The Russell Brunson Show
The Secret to Theatrical Marketing: Day with Dan Kennedy (3 of 4) | #Marketing - Ep. 17

And I mean, the screaming went on for a year, you know, afterwards. But again, I said, well, I don't see in the bylaws anything that says I can't put this thing in rooms. You should have thought of that. when you wrote up the bylaws. So they actually foolishly turned this into an open feud. Now from their standpoint, the correct thing would have been to ignore it.

The Russell Brunson Show
The Secret to Theatrical Marketing: Day with Dan Kennedy (3 of 4) | #Marketing - Ep. 17

They got up on stage and talked about how this thing was wrong and they had refused the ad. And all that did was bring people to me. That's all it did. Because the curiosity, especially of the restless natives, goes through the roof. G, maybe there's something there. Maybe this guy's on to something. Because he's so opposed. And they're so afraid of him. And so that's the way you play this game.

The Russell Brunson Show
The Secret to Theatrical Marketing: Day with Dan Kennedy (3 of 4) | #Marketing - Ep. 17

They got up on stage and talked about how this thing was wrong and they had refused the ad. And all that did was bring people to me. That's all it did. Because the curiosity, especially of the restless natives, goes through the roof. G, maybe there's something there. Maybe this guy's on to something. Because he's so opposed. And they're so afraid of him. And so that's the way you play this game.

The Russell Brunson Show
The Secret to Theatrical Marketing: Day with Dan Kennedy (3 of 4) | #Marketing - Ep. 17

They got up on stage and talked about how this thing was wrong and they had refused the ad. And all that did was bring people to me. That's all it did. Because the curiosity, especially of the restless natives, goes through the roof. G, maybe there's something there. Maybe this guy's on to something. Because he's so opposed. And they're so afraid of him. And so that's the way you play this game.

The Russell Brunson Show
The Secret to Theatrical Marketing: Day with Dan Kennedy (3 of 4) | #Marketing - Ep. 17

Sure, you've got pros and cons to that, right? Your opposition has an easier time of making a lot of noise because there's theoretically, there's almost no barrier to entry. So they can set up, for a while it went away. There was a was it was Dan Kennedy is a thief. Dan Kennedy is a thief.com. Really? There's a website.

The Russell Brunson Show
The Secret to Theatrical Marketing: Day with Dan Kennedy (3 of 4) | #Marketing - Ep. 17

Sure, you've got pros and cons to that, right? Your opposition has an easier time of making a lot of noise because there's theoretically, there's almost no barrier to entry. So they can set up, for a while it went away. There was a was it was Dan Kennedy is a thief. Dan Kennedy is a thief.com. Really? There's a website.

The Russell Brunson Show
The Secret to Theatrical Marketing: Day with Dan Kennedy (3 of 4) | #Marketing - Ep. 17

Sure, you've got pros and cons to that, right? Your opposition has an easier time of making a lot of noise because there's theoretically, there's almost no barrier to entry. So they can set up, for a while it went away. There was a was it was Dan Kennedy is a thief. Dan Kennedy is a thief.com. Really? There's a website.

The Russell Brunson Show
The Secret to Theatrical Marketing: Day with Dan Kennedy (3 of 4) | #Marketing - Ep. 17

It was up for about a year and it was, uh, three or four ex members and a guy threw out of a seminar. Um, uh, and I do mean throughout, uh, And not ask to leave, I mean throughout. And they like made a project out of this. And spent a lot of time on it, I guess. And chat, you know, all that. Well, obviously you couldn't do that pre-internet because probably no media would take that ad.

The Russell Brunson Show
The Secret to Theatrical Marketing: Day with Dan Kennedy (3 of 4) | #Marketing - Ep. 17

It was up for about a year and it was, uh, three or four ex members and a guy threw out of a seminar. Um, uh, and I do mean throughout, uh, And not ask to leave, I mean throughout. And they like made a project out of this. And spent a lot of time on it, I guess. And chat, you know, all that. Well, obviously you couldn't do that pre-internet because probably no media would take that ad.

The Russell Brunson Show
The Secret to Theatrical Marketing: Day with Dan Kennedy (3 of 4) | #Marketing - Ep. 17

It was up for about a year and it was, uh, three or four ex members and a guy threw out of a seminar. Um, uh, and I do mean throughout, uh, And not ask to leave, I mean throughout. And they like made a project out of this. And spent a lot of time on it, I guess. And chat, you know, all that. Well, obviously you couldn't do that pre-internet because probably no media would take that ad.

The Russell Brunson Show
The Secret to Theatrical Marketing: Day with Dan Kennedy (3 of 4) | #Marketing - Ep. 17

And they'd have to spend money. And, you know, so that's maybe the bad side of it. But the good side of it is you have access to all that media too, right? And so once again, when there's a lot of opposition to you, and there are restless natives, And you are findable. So now the online thing, they got to be able to find you when their curiosity is aroused, any place they might go.

The Russell Brunson Show
The Secret to Theatrical Marketing: Day with Dan Kennedy (3 of 4) | #Marketing - Ep. 17

And they'd have to spend money. And, you know, so that's maybe the bad side of it. But the good side of it is you have access to all that media too, right? And so once again, when there's a lot of opposition to you, and there are restless natives, And you are findable. So now the online thing, they got to be able to find you when their curiosity is aroused, any place they might go.

The Russell Brunson Show
The Secret to Theatrical Marketing: Day with Dan Kennedy (3 of 4) | #Marketing - Ep. 17

And they'd have to spend money. And, you know, so that's maybe the bad side of it. But the good side of it is you have access to all that media too, right? And so once again, when there's a lot of opposition to you, and there are restless natives, And you are findable. So now the online thing, they got to be able to find you when their curiosity is aroused, any place they might go.

The Russell Brunson Show
The Secret to Theatrical Marketing: Day with Dan Kennedy (3 of 4) | #Marketing - Ep. 17

So you got to have an Amazon presence. You got to have a YouTube presence. You got to have a Tik TOK presence. Hey, if you're going to play this game, you got to be everywhere. Okay. Um, Trump's kid and one partner ran this part of the campaign for Trump this time and they really knew what the hell they were doing and they were everywhere and And so he nearly carried 18 to 34.

The Russell Brunson Show
The Secret to Theatrical Marketing: Day with Dan Kennedy (3 of 4) | #Marketing - Ep. 17

So you got to have an Amazon presence. You got to have a YouTube presence. You got to have a Tik TOK presence. Hey, if you're going to play this game, you got to be everywhere. Okay. Um, Trump's kid and one partner ran this part of the campaign for Trump this time and they really knew what the hell they were doing and they were everywhere and And so he nearly carried 18 to 34.

The Russell Brunson Show
The Secret to Theatrical Marketing: Day with Dan Kennedy (3 of 4) | #Marketing - Ep. 17

So you got to have an Amazon presence. You got to have a YouTube presence. You got to have a Tik TOK presence. Hey, if you're going to play this game, you got to be everywhere. Okay. Um, Trump's kid and one partner ran this part of the campaign for Trump this time and they really knew what the hell they were doing and they were everywhere and And so he nearly carried 18 to 34.

The Russell Brunson Show
The Secret to Theatrical Marketing: Day with Dan Kennedy (3 of 4) | #Marketing - Ep. 17

I think anything Democrats held on to it by four points, which is unheard of for a Republican, although he's not really a Republican. But everywhere. That's why he's now got this TikTok dilemma. It helped get him elected. And he's very reluctant to turn it off for obvious reasons. But he was everywhere. And so somebody hears a lot of bad stuff. And they decide, I'm going to take a look.

The Russell Brunson Show
The Secret to Theatrical Marketing: Day with Dan Kennedy (3 of 4) | #Marketing - Ep. 17

I think anything Democrats held on to it by four points, which is unheard of for a Republican, although he's not really a Republican. But everywhere. That's why he's now got this TikTok dilemma. It helped get him elected. And he's very reluctant to turn it off for obvious reasons. But he was everywhere. And so somebody hears a lot of bad stuff. And they decide, I'm going to take a look.

The Russell Brunson Show
The Secret to Theatrical Marketing: Day with Dan Kennedy (3 of 4) | #Marketing - Ep. 17

I think anything Democrats held on to it by four points, which is unheard of for a Republican, although he's not really a Republican. But everywhere. That's why he's now got this TikTok dilemma. It helped get him elected. And he's very reluctant to turn it off for obvious reasons. But he was everywhere. And so somebody hears a lot of bad stuff. And they decide, I'm going to take a look.

The Russell Brunson Show
The Secret to Theatrical Marketing: Day with Dan Kennedy (3 of 4) | #Marketing - Ep. 17

And whatever their impulse is, you want to be there to accommodate it. So if their impulse is to go to Amazon, I'll see if this guy's got a book. And maybe I'll buy a book. Like, So it's why you will never see probably another intellectual property infomercial. A Tony Robbins type show. Because the bleed off to everything else is too great. The owner of the show can't control the business.