Dan Kennedy

It has to do with conversion percentages, ascension, amount of money spent, amount of money spent in a certain period of time. Their lust and their action levels are much higher than just an ordinary customer being brought through a system, right? Because a lot of their pent-up frustration is suddenly going away. it has a remedy which it did not have before, and that remedy is you.

So this is your radical big idea, right? which in my case was the whole damn thing you could show, is not a business. If you actually want a business, here's, right. And then the second thing you do is, it's linked, is your heretic positions. where you are outright taking on the wise elders, the authority, the church, the board, the authority, who you are saying is all wrong.

So this is your radical big idea, right? which in my case was the whole damn thing you could show, is not a business. If you actually want a business, here's, right. And then the second thing you do is, it's linked, is your heretic positions. where you are outright taking on the wise elders, the authority, the church, the board, the authority, who you are saying is all wrong.

So this is your radical big idea, right? which in my case was the whole damn thing you could show, is not a business. If you actually want a business, here's, right. And then the second thing you do is, it's linked, is your heretic positions. where you are outright taking on the wise elders, the authority, the church, the board, the authority, who you are saying is all wrong.

And if not by name, certainly by title. I did a lot more work with sales audiences and salespeople than I did anything else in my early years. And if you go read the No BS Sales Success book, so in my magnetic marketing speech, it's the very front of the speech, I told salespeople that their sales managers were idiots, okay?

And if not by name, certainly by title. I did a lot more work with sales audiences and salespeople than I did anything else in my early years. And if you go read the No BS Sales Success book, so in my magnetic marketing speech, it's the very front of the speech, I told salespeople that their sales managers were idiots, okay?

And if not by name, certainly by title. I did a lot more work with sales audiences and salespeople than I did anything else in my early years. And if you go read the No BS Sales Success book, so in my magnetic marketing speech, it's the very front of the speech, I told salespeople that their sales managers were idiots, okay?

The suits, if you're with a big company, you got a bunch of suits in an office tower somewhere, right? Who are basically bean covers. If you're with a smaller company, you got a sales manager, but he's a nitwit. First of all, he's really you who got promoted to be a manager. He doesn't know anything about how to help you sell more.

The suits, if you're with a big company, you got a bunch of suits in an office tower somewhere, right? Who are basically bean covers. If you're with a smaller company, you got a sales manager, but he's a nitwit. First of all, he's really you who got promoted to be a manager. He doesn't know anything about how to help you sell more.

The suits, if you're with a big company, you got a bunch of suits in an office tower somewhere, right? Who are basically bean covers. If you're with a smaller company, you got a sales manager, but he's a nitwit. First of all, he's really you who got promoted to be a manager. He doesn't know anything about how to help you sell more.

And he's detrimental to you because he tells you to do what he did, which is sales is a numbers game. Make more calls. Dial more. If your income isn't good today, Russell, you're just not seeing enough people. You've got to go see more people. Right?

And he's detrimental to you because he tells you to do what he did, which is sales is a numbers game. Make more calls. Dial more. If your income isn't good today, Russell, you're just not seeing enough people. You've got to go see more people. Right?

And he's detrimental to you because he tells you to do what he did, which is sales is a numbers game. Make more calls. Dial more. If your income isn't good today, Russell, you're just not seeing enough people. You've got to go see more people. Right?

And I would say if that guy hadn't got promoted to manager, he'd starve because you can see all the people you want, but if they're not a match with you and what you're doing, you're going to starve, right? The whole thing is about getting in front of people who are like an eight or a nine or a 10 of ability to buy and willingness to buy. So my heretic position was,

And I would say if that guy hadn't got promoted to manager, he'd starve because you can see all the people you want, but if they're not a match with you and what you're doing, you're going to starve, right? The whole thing is about getting in front of people who are like an eight or a nine or a 10 of ability to buy and willingness to buy. So my heretic position was,

And I would say if that guy hadn't got promoted to manager, he'd starve because you can see all the people you want, but if they're not a match with you and what you're doing, you're going to starve, right? The whole thing is about getting in front of people who are like an eight or a nine or a 10 of ability to buy and willingness to buy. So my heretic position was,

Kill all the sales managers, right? Which, by the way, I rarely got invited back. But I got a lot of customers. Because if there were 300 in a room, there were 100 who were already thinking it. And they're like, they're the first ones through the back to buy whatever it is. And they're now like glued to you with Velcro because you have spoken the truth, right?

Kill all the sales managers, right? Which, by the way, I rarely got invited back. But I got a lot of customers. Because if there were 300 in a room, there were 100 who were already thinking it. And they're like, they're the first ones through the back to buy whatever it is. And they're now like glued to you with Velcro because you have spoken the truth, right?

Kill all the sales managers, right? Which, by the way, I rarely got invited back. But I got a lot of customers. Because if there were 300 in a room, there were 100 who were already thinking it. And they're like, they're the first ones through the back to buy whatever it is. And they're now like glued to you with Velcro because you have spoken the truth, right?

And they instinctively knew it, but nobody said anything different, right? So that second thing, you figure out what your heretic position is going to be. And then the third thing you figure out is what your man on the white horse position is going to be. Because ultimately, you have to have an alternative plan, right? You have to now ride to the rescue.