Dan Kennedy

And they'd have to spend money. And, you know, so that's maybe the bad side of it. But the good side of it is you have access to all that media too, right? And so once again, when there's a lot of opposition to you, and there are restless natives, And you are findable. So now the online thing, they got to be able to find you when their curiosity is aroused, any place they might go.

And they'd have to spend money. And, you know, so that's maybe the bad side of it. But the good side of it is you have access to all that media too, right? And so once again, when there's a lot of opposition to you, and there are restless natives, And you are findable. So now the online thing, they got to be able to find you when their curiosity is aroused, any place they might go.

And they'd have to spend money. And, you know, so that's maybe the bad side of it. But the good side of it is you have access to all that media too, right? And so once again, when there's a lot of opposition to you, and there are restless natives, And you are findable. So now the online thing, they got to be able to find you when their curiosity is aroused, any place they might go.

So you got to have an Amazon presence. You got to have a YouTube presence. You got to have a Tik TOK presence. Hey, if you're going to play this game, you got to be everywhere. Okay. Um, Trump's kid and one partner ran this part of the campaign for Trump this time and they really knew what the hell they were doing and they were everywhere and And so he nearly carried 18 to 34.

So you got to have an Amazon presence. You got to have a YouTube presence. You got to have a Tik TOK presence. Hey, if you're going to play this game, you got to be everywhere. Okay. Um, Trump's kid and one partner ran this part of the campaign for Trump this time and they really knew what the hell they were doing and they were everywhere and And so he nearly carried 18 to 34.

So you got to have an Amazon presence. You got to have a YouTube presence. You got to have a Tik TOK presence. Hey, if you're going to play this game, you got to be everywhere. Okay. Um, Trump's kid and one partner ran this part of the campaign for Trump this time and they really knew what the hell they were doing and they were everywhere and And so he nearly carried 18 to 34.

I think anything Democrats held on to it by four points, which is unheard of for a Republican, although he's not really a Republican. But everywhere. That's why he's now got this TikTok dilemma. It helped get him elected. And he's very reluctant to turn it off for obvious reasons. But he was everywhere. And so somebody hears a lot of bad stuff. And they decide, I'm going to take a look.

I think anything Democrats held on to it by four points, which is unheard of for a Republican, although he's not really a Republican. But everywhere. That's why he's now got this TikTok dilemma. It helped get him elected. And he's very reluctant to turn it off for obvious reasons. But he was everywhere. And so somebody hears a lot of bad stuff. And they decide, I'm going to take a look.

I think anything Democrats held on to it by four points, which is unheard of for a Republican, although he's not really a Republican. But everywhere. That's why he's now got this TikTok dilemma. It helped get him elected. And he's very reluctant to turn it off for obvious reasons. But he was everywhere. And so somebody hears a lot of bad stuff. And they decide, I'm going to take a look.

And whatever their impulse is, you want to be there to accommodate it. So if their impulse is to go to Amazon, I'll see if this guy's got a book. And maybe I'll buy a book. Like, So it's why you will never see probably another intellectual property infomercial. A Tony Robbins type show. Because the bleed off to everything else is too great. The owner of the show can't control the business.

And whatever their impulse is, you want to be there to accommodate it. So if their impulse is to go to Amazon, I'll see if this guy's got a book. And maybe I'll buy a book. Like, So it's why you will never see probably another intellectual property infomercial. A Tony Robbins type show. Because the bleed off to everything else is too great. The owner of the show can't control the business.

And whatever their impulse is, you want to be there to accommodate it. So if their impulse is to go to Amazon, I'll see if this guy's got a book. And maybe I'll buy a book. Like, So it's why you will never see probably another intellectual property infomercial. A Tony Robbins type show. Because the bleed off to everything else is too great. The owner of the show can't control the business.

Yeah, well, they're going to go look. If you're selling a $399 box, they're going to go look to see what's on Amazon for $12. They're going to go see what's on YouTube for free. So the bleed's too great. But this is what you can capitalize on when there's a lot of noise about you. And it almost doesn't matter whether the noise is good or bad.

Yeah, well, they're going to go look. If you're selling a $399 box, they're going to go look to see what's on Amazon for $12. They're going to go see what's on YouTube for free. So the bleed's too great. But this is what you can capitalize on when there's a lot of noise about you. And it almost doesn't matter whether the noise is good or bad.

Yeah, well, they're going to go look. If you're selling a $399 box, they're going to go look to see what's on Amazon for $12. They're going to go see what's on YouTube for free. So the bleed's too great. But this is what you can capitalize on when there's a lot of noise about you. And it almost doesn't matter whether the noise is good or bad.

And in some cases, it's okay if the noise is bad because that stirs up the curiosity of the restless native. And when the restless native finds a truth teller, And a man on a white horse, he is, again, a much more rabid customer than is an ordinary customer. And That means all sorts of things.

And in some cases, it's okay if the noise is bad because that stirs up the curiosity of the restless native. And when the restless native finds a truth teller, And a man on a white horse, he is, again, a much more rabid customer than is an ordinary customer. And That means all sorts of things.

And in some cases, it's okay if the noise is bad because that stirs up the curiosity of the restless native. And when the restless native finds a truth teller, And a man on a white horse, he is, again, a much more rabid customer than is an ordinary customer. And That means all sorts of things.

It has to do with conversion percentages, ascension, amount of money spent, amount of money spent in a certain period of time. Their lust and their action levels are much higher than just an ordinary customer being brought through a system, right? Because a lot of their pent-up frustration is suddenly going away. it has a remedy which it did not have before, and that remedy is you.

It has to do with conversion percentages, ascension, amount of money spent, amount of money spent in a certain period of time. Their lust and their action levels are much higher than just an ordinary customer being brought through a system, right? Because a lot of their pent-up frustration is suddenly going away. it has a remedy which it did not have before, and that remedy is you.