Dan Kennedy
๐ค SpeakerAppearances Over Time
Podcast Appearances
But that's how high the opposition was in his immediate peer group. you know, and, um, I had him as a client for two or three years. Um, and, uh, never, never testimonial, never, you know, it was a big and secret, um, uh, which I found funny, but, but the opposition is, you know, is helpful, uh, Um, if you, if you respond to it properly. Hmm.
But that's how high the opposition was in his immediate peer group. you know, and, um, I had him as a client for two or three years. Um, and, uh, never, never testimonial, never, you know, it was a big and secret, um, uh, which I found funny, but, but the opposition is, you know, is helpful, uh, Um, if you, if you respond to it properly. Hmm.
But that's how high the opposition was in his immediate peer group. you know, and, um, I had him as a client for two or three years. Um, and, uh, never, never testimonial, never, you know, it was a big and secret, um, uh, which I found funny, but, but the opposition is, you know, is helpful, uh, Um, if you, if you respond to it properly. Hmm.
the, uh, in finance, you know, Fisher investments, which is the biggest direct response advertiser in financial services. And they run more TV than anybody. We had candidate info summit. I don't remember where, um, but, uh, their most successful campaigns were early. And his position was, still is, I think it's, I don't know, it's too rigid, but his position is against annuities.
the, uh, in finance, you know, Fisher investments, which is the biggest direct response advertiser in financial services. And they run more TV than anybody. We had candidate info summit. I don't remember where, um, but, uh, their most successful campaigns were early. And his position was, still is, I think it's, I don't know, it's too rigid, but his position is against annuities.
the, uh, in finance, you know, Fisher investments, which is the biggest direct response advertiser in financial services. And they run more TV than anybody. We had candidate info summit. I don't remember where, um, but, uh, their most successful campaigns were early. And his position was, still is, I think it's, I don't know, it's too rigid, but his position is against annuities.
And the most successful campaign was looking at the camera and saying, We don't sell annuities. We would never sell annuities. I'll burn in hell before we ever sell an annuity. And you shouldn't own them. And if you do own them, we should get you out of them. And you need our free guide of what's this year. And, um, um,
And the most successful campaign was looking at the camera and saying, We don't sell annuities. We would never sell annuities. I'll burn in hell before we ever sell an annuity. And you shouldn't own them. And if you do own them, we should get you out of them. And you need our free guide of what's this year. And, um, um,
And the most successful campaign was looking at the camera and saying, We don't sell annuities. We would never sell annuities. I'll burn in hell before we ever sell an annuity. And you shouldn't own them. And if you do own them, we should get you out of them. And you need our free guide of what's this year. And, um, um,
He said that the big annuity companies all filed ethics objections against him and the association. They went to the TV stations and screamed bloody murder. We don't want you running these ads. And then he ran a campaign. The ad, the big Wall Street firm's told these stations not to run. I had an ad refused. I kind of did this in the infomercial association too.
He said that the big annuity companies all filed ethics objections against him and the association. They went to the TV stations and screamed bloody murder. We don't want you running these ads. And then he ran a campaign. The ad, the big Wall Street firm's told these stations not to run. I had an ad refused. I kind of did this in the infomercial association too.
He said that the big annuity companies all filed ethics objections against him and the association. They went to the TV stations and screamed bloody murder. We don't want you running these ads. And then he ran a campaign. The ad, the big Wall Street firm's told these stations not to run. I had an ad refused. I kind of did this in the infomercial association too.
And I had an ad refused by then NEMA, the National Infomercial Marketing Association, which doesn't exist anymore, in their big convention program. Because it said what you're being told is, you know, horseshit. And so we printed it up with the ad, you know, NEMA refused to run and didn't want you to see.
And I had an ad refused by then NEMA, the National Infomercial Marketing Association, which doesn't exist anymore, in their big convention program. Because it said what you're being told is, you know, horseshit. And so we printed it up with the ad, you know, NEMA refused to run and didn't want you to see.
And I had an ad refused by then NEMA, the National Infomercial Marketing Association, which doesn't exist anymore, in their big convention program. Because it said what you're being told is, you know, horseshit. And so we printed it up with the ad, you know, NEMA refused to run and didn't want you to see.
And we paid, we went to the housekeeping room in the hotel, found the room where all the housekeepers hang their uniforms and have their lockers. And we gave each one of them $300 to leave these in all the rooms. And pretty much everybody there was, I mean, we probably reached a few people that weren't there for the convention, but pretty much everybody was there for the convention.
And we paid, we went to the housekeeping room in the hotel, found the room where all the housekeepers hang their uniforms and have their lockers. And we gave each one of them $300 to leave these in all the rooms. And pretty much everybody there was, I mean, we probably reached a few people that weren't there for the convention, but pretty much everybody was there for the convention.
And we paid, we went to the housekeeping room in the hotel, found the room where all the housekeepers hang their uniforms and have their lockers. And we gave each one of them $300 to leave these in all the rooms. And pretty much everybody there was, I mean, we probably reached a few people that weren't there for the convention, but pretty much everybody was there for the convention.
And I mean, the screaming went on for a year, you know, afterwards. But again, I said, well, I don't see in the bylaws anything that says I can't put this thing in rooms. You should have thought of that. when you wrote up the bylaws. So they actually foolishly turned this into an open feud. Now from their standpoint, the correct thing would have been to ignore it.
And I mean, the screaming went on for a year, you know, afterwards. But again, I said, well, I don't see in the bylaws anything that says I can't put this thing in rooms. You should have thought of that. when you wrote up the bylaws. So they actually foolishly turned this into an open feud. Now from their standpoint, the correct thing would have been to ignore it.