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Dan Kennedy

👤 Person
1188 total appearances

Appearances Over Time

Podcast Appearances

The Russell Brunson Show
The Secret to Theatrical Marketing: Day with Dan Kennedy (3 of 4) | #Marketing - Ep. 17

He said that the big annuity companies all filed ethics objections against him and the association. They went to the TV stations and screamed bloody murder. We don't want you running these ads. And then he ran a campaign. The ad, the big Wall Street firm's told these stations not to run. I had an ad refused. I kind of did this in the infomercial association too.

The Russell Brunson Show
The Secret to Theatrical Marketing: Day with Dan Kennedy (3 of 4) | #Marketing - Ep. 17

He said that the big annuity companies all filed ethics objections against him and the association. They went to the TV stations and screamed bloody murder. We don't want you running these ads. And then he ran a campaign. The ad, the big Wall Street firm's told these stations not to run. I had an ad refused. I kind of did this in the infomercial association too.

The Russell Brunson Show
The Secret to Theatrical Marketing: Day with Dan Kennedy (3 of 4) | #Marketing - Ep. 17

And I had an ad refused by then NEMA, the National Infomercial Marketing Association, which doesn't exist anymore, in their big convention program. Because it said what you're being told is, you know, horseshit. And so we printed it up with the ad, you know, NEMA refused to run and didn't want you to see.

The Russell Brunson Show
The Secret to Theatrical Marketing: Day with Dan Kennedy (3 of 4) | #Marketing - Ep. 17

And I had an ad refused by then NEMA, the National Infomercial Marketing Association, which doesn't exist anymore, in their big convention program. Because it said what you're being told is, you know, horseshit. And so we printed it up with the ad, you know, NEMA refused to run and didn't want you to see.

The Russell Brunson Show
The Secret to Theatrical Marketing: Day with Dan Kennedy (3 of 4) | #Marketing - Ep. 17

And I had an ad refused by then NEMA, the National Infomercial Marketing Association, which doesn't exist anymore, in their big convention program. Because it said what you're being told is, you know, horseshit. And so we printed it up with the ad, you know, NEMA refused to run and didn't want you to see.

The Russell Brunson Show
The Secret to Theatrical Marketing: Day with Dan Kennedy (3 of 4) | #Marketing - Ep. 17

And we paid, we went to the housekeeping room in the hotel, found the room where all the housekeepers hang their uniforms and have their lockers. And we gave each one of them $300 to leave these in all the rooms. And pretty much everybody there was, I mean, we probably reached a few people that weren't there for the convention, but pretty much everybody was there for the convention.

The Russell Brunson Show
The Secret to Theatrical Marketing: Day with Dan Kennedy (3 of 4) | #Marketing - Ep. 17

And we paid, we went to the housekeeping room in the hotel, found the room where all the housekeepers hang their uniforms and have their lockers. And we gave each one of them $300 to leave these in all the rooms. And pretty much everybody there was, I mean, we probably reached a few people that weren't there for the convention, but pretty much everybody was there for the convention.

The Russell Brunson Show
The Secret to Theatrical Marketing: Day with Dan Kennedy (3 of 4) | #Marketing - Ep. 17

And we paid, we went to the housekeeping room in the hotel, found the room where all the housekeepers hang their uniforms and have their lockers. And we gave each one of them $300 to leave these in all the rooms. And pretty much everybody there was, I mean, we probably reached a few people that weren't there for the convention, but pretty much everybody was there for the convention.

The Russell Brunson Show
The Secret to Theatrical Marketing: Day with Dan Kennedy (3 of 4) | #Marketing - Ep. 17

And I mean, the screaming went on for a year, you know, afterwards. But again, I said, well, I don't see in the bylaws anything that says I can't put this thing in rooms. You should have thought of that. when you wrote up the bylaws. So they actually foolishly turned this into an open feud. Now from their standpoint, the correct thing would have been to ignore it.

The Russell Brunson Show
The Secret to Theatrical Marketing: Day with Dan Kennedy (3 of 4) | #Marketing - Ep. 17

And I mean, the screaming went on for a year, you know, afterwards. But again, I said, well, I don't see in the bylaws anything that says I can't put this thing in rooms. You should have thought of that. when you wrote up the bylaws. So they actually foolishly turned this into an open feud. Now from their standpoint, the correct thing would have been to ignore it.

The Russell Brunson Show
The Secret to Theatrical Marketing: Day with Dan Kennedy (3 of 4) | #Marketing - Ep. 17

And I mean, the screaming went on for a year, you know, afterwards. But again, I said, well, I don't see in the bylaws anything that says I can't put this thing in rooms. You should have thought of that. when you wrote up the bylaws. So they actually foolishly turned this into an open feud. Now from their standpoint, the correct thing would have been to ignore it.

The Russell Brunson Show
The Secret to Theatrical Marketing: Day with Dan Kennedy (3 of 4) | #Marketing - Ep. 17

They got up on stage and talked about how this thing was wrong and they had refused the ad. And all that did was bring people to me. That's all it did. Because the curiosity, especially of the restless natives, goes through the roof. G, maybe there's something there. Maybe this guy's on to something. Because he's so opposed. And they're so afraid of him. And so that's the way you play this game.

The Russell Brunson Show
The Secret to Theatrical Marketing: Day with Dan Kennedy (3 of 4) | #Marketing - Ep. 17

They got up on stage and talked about how this thing was wrong and they had refused the ad. And all that did was bring people to me. That's all it did. Because the curiosity, especially of the restless natives, goes through the roof. G, maybe there's something there. Maybe this guy's on to something. Because he's so opposed. And they're so afraid of him. And so that's the way you play this game.

The Russell Brunson Show
The Secret to Theatrical Marketing: Day with Dan Kennedy (3 of 4) | #Marketing - Ep. 17

They got up on stage and talked about how this thing was wrong and they had refused the ad. And all that did was bring people to me. That's all it did. Because the curiosity, especially of the restless natives, goes through the roof. G, maybe there's something there. Maybe this guy's on to something. Because he's so opposed. And they're so afraid of him. And so that's the way you play this game.

The Russell Brunson Show
The Secret to Theatrical Marketing: Day with Dan Kennedy (3 of 4) | #Marketing - Ep. 17

Sure, you've got pros and cons to that, right? Your opposition has an easier time of making a lot of noise because there's theoretically, there's almost no barrier to entry. So they can set up, for a while it went away. There was a was it was Dan Kennedy is a thief. Dan Kennedy is a thief.com. Really? There's a website.

The Russell Brunson Show
The Secret to Theatrical Marketing: Day with Dan Kennedy (3 of 4) | #Marketing - Ep. 17

Sure, you've got pros and cons to that, right? Your opposition has an easier time of making a lot of noise because there's theoretically, there's almost no barrier to entry. So they can set up, for a while it went away. There was a was it was Dan Kennedy is a thief. Dan Kennedy is a thief.com. Really? There's a website.

The Russell Brunson Show
The Secret to Theatrical Marketing: Day with Dan Kennedy (3 of 4) | #Marketing - Ep. 17

Sure, you've got pros and cons to that, right? Your opposition has an easier time of making a lot of noise because there's theoretically, there's almost no barrier to entry. So they can set up, for a while it went away. There was a was it was Dan Kennedy is a thief. Dan Kennedy is a thief.com. Really? There's a website.

The Russell Brunson Show
The Secret to Theatrical Marketing: Day with Dan Kennedy (3 of 4) | #Marketing - Ep. 17

It was up for about a year and it was, uh, three or four ex members and a guy threw out of a seminar. Um, uh, and I do mean throughout, uh, And not ask to leave, I mean throughout. And they like made a project out of this. And spent a lot of time on it, I guess. And chat, you know, all that. Well, obviously you couldn't do that pre-internet because probably no media would take that ad.

The Russell Brunson Show
The Secret to Theatrical Marketing: Day with Dan Kennedy (3 of 4) | #Marketing - Ep. 17

It was up for about a year and it was, uh, three or four ex members and a guy threw out of a seminar. Um, uh, and I do mean throughout, uh, And not ask to leave, I mean throughout. And they like made a project out of this. And spent a lot of time on it, I guess. And chat, you know, all that. Well, obviously you couldn't do that pre-internet because probably no media would take that ad.

The Russell Brunson Show
The Secret to Theatrical Marketing: Day with Dan Kennedy (3 of 4) | #Marketing - Ep. 17

It was up for about a year and it was, uh, three or four ex members and a guy threw out of a seminar. Um, uh, and I do mean throughout, uh, And not ask to leave, I mean throughout. And they like made a project out of this. And spent a lot of time on it, I guess. And chat, you know, all that. Well, obviously you couldn't do that pre-internet because probably no media would take that ad.