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Dan Kennedy

๐Ÿ‘ค Speaker
See mentions of this person in podcasts
1218 total appearances

Appearances Over Time

Podcast Appearances

The Russell Brunson Show
The Secret to Theatrical Marketing: Day with Dan Kennedy (3 of 4) | #Marketing - Ep. 17

And it's well worth watching because he took all the attacks, brought more attention to him. He always said, there's no telling how much Amway and Shackley and Mary Kay attacking me, how many people had put in? Because some of their people who were questioning, you know, I'm doing all these meetings and I'm not getting anywhere. When we came to town and did a meeting, they came to see the demo.

The Russell Brunson Show
The Secret to Theatrical Marketing: Day with Dan Kennedy (3 of 4) | #Marketing - Ep. 17

And it's well worth watching because he took all the attacks, brought more attention to him. He always said, there's no telling how much Amway and Shackley and Mary Kay attacking me, how many people had put in? Because some of their people who were questioning, you know, I'm doing all these meetings and I'm not getting anywhere. When we came to town and did a meeting, they came to see the demo.

The Russell Brunson Show
The Secret to Theatrical Marketing: Day with Dan Kennedy (3 of 4) | #Marketing - Ep. 17

They came to see what this horrible person and this horrible thing was all about. And three hours later, they were signed up, right? The opposition drove, God knows, a third of his attendants, maybe? I saw it the first time that way. Everybody in my upline was telling everybody every three minutes, don't go look at this. This guy's horrible.

The Russell Brunson Show
The Secret to Theatrical Marketing: Day with Dan Kennedy (3 of 4) | #Marketing - Ep. 17

They came to see what this horrible person and this horrible thing was all about. And three hours later, they were signed up, right? The opposition drove, God knows, a third of his attendants, maybe? I saw it the first time that way. Everybody in my upline was telling everybody every three minutes, don't go look at this. This guy's horrible.

The Russell Brunson Show
The Secret to Theatrical Marketing: Day with Dan Kennedy (3 of 4) | #Marketing - Ep. 17

They came to see what this horrible person and this horrible thing was all about. And three hours later, they were signed up, right? The opposition drove, God knows, a third of his attendants, maybe? I saw it the first time that way. Everybody in my upline was telling everybody every three minutes, don't go look at this. This guy's horrible.

The Russell Brunson Show
The Secret to Theatrical Marketing: Day with Dan Kennedy (3 of 4) | #Marketing - Ep. 17

And then they're holding a big meeting at a hotel and I'm like, I'll go look. I ain't enjoying, but I sat there and I say, I don't see what's wrong with this business model. You know, yeah, if I opened a store, I'd have to have inventory. What's wrong with this, right? So the Turner, Turner, Turner movie is really taking all the criticism and all the opposition and selling with it, right?

The Russell Brunson Show
The Secret to Theatrical Marketing: Day with Dan Kennedy (3 of 4) | #Marketing - Ep. 17

And then they're holding a big meeting at a hotel and I'm like, I'll go look. I ain't enjoying, but I sat there and I say, I don't see what's wrong with this business model. You know, yeah, if I opened a store, I'd have to have inventory. What's wrong with this, right? So the Turner, Turner, Turner movie is really taking all the criticism and all the opposition and selling with it, right?

The Russell Brunson Show
The Secret to Theatrical Marketing: Day with Dan Kennedy (3 of 4) | #Marketing - Ep. 17

And then they're holding a big meeting at a hotel and I'm like, I'll go look. I ain't enjoying, but I sat there and I say, I don't see what's wrong with this business model. You know, yeah, if I opened a store, I'd have to have inventory. What's wrong with this, right? So the Turner, Turner, Turner movie is really taking all the criticism and all the opposition and selling with it, right?

The Russell Brunson Show
The Secret to Theatrical Marketing: Day with Dan Kennedy (3 of 4) | #Marketing - Ep. 17

So when he published a book, the book about him, which I'll bet you get it at Amazon, that they published and made it look like a real book. hired an old broken-down Orlando Sentinel reporter who had won a Pulitzer Prize at one time to write the book. It's called Convander Saint. So he, you know, leaned into this in every way that he could.

The Russell Brunson Show
The Secret to Theatrical Marketing: Day with Dan Kennedy (3 of 4) | #Marketing - Ep. 17

So when he published a book, the book about him, which I'll bet you get it at Amazon, that they published and made it look like a real book. hired an old broken-down Orlando Sentinel reporter who had won a Pulitzer Prize at one time to write the book. It's called Convander Saint. So he, you know, leaned into this in every way that he could.

The Russell Brunson Show
The Secret to Theatrical Marketing: Day with Dan Kennedy (3 of 4) | #Marketing - Ep. 17

So when he published a book, the book about him, which I'll bet you get it at Amazon, that they published and made it look like a real book. hired an old broken-down Orlando Sentinel reporter who had won a Pulitzer Prize at one time to write the book. It's called Convander Saint. So he, you know, leaned into this in every way that he could.

The Russell Brunson Show
The Secret to Theatrical Marketing: Day with Dan Kennedy (3 of 4) | #Marketing - Ep. 17

And in any place I've played the game, there's no better way to get attention than than the opposition screaming about you all the time because there's curiosity. Early in my time in NSA, Pretty famous speaker. I'm going to name him. People would know him and he's not dead yet. Well, you know, those of my era.

The Russell Brunson Show
The Secret to Theatrical Marketing: Day with Dan Kennedy (3 of 4) | #Marketing - Ep. 17

And in any place I've played the game, there's no better way to get attention than than the opposition screaming about you all the time because there's curiosity. Early in my time in NSA, Pretty famous speaker. I'm going to name him. People would know him and he's not dead yet. Well, you know, those of my era.

The Russell Brunson Show
The Secret to Theatrical Marketing: Day with Dan Kennedy (3 of 4) | #Marketing - Ep. 17

And in any place I've played the game, there's no better way to get attention than than the opposition screaming about you all the time because there's curiosity. Early in my time in NSA, Pretty famous speaker. I'm going to name him. People would know him and he's not dead yet. Well, you know, those of my era.

The Russell Brunson Show
The Secret to Theatrical Marketing: Day with Dan Kennedy (3 of 4) | #Marketing - Ep. 17

if you live a lot of life, you outlive all your enemies, all your peers, and most of your friends. But he called, got to me at the office very early, three or four months after I had made the big splash and started to make noise. And he said, of the diet... If you ever talk about it. But I'm famous and I'm not making any money. I'm just barely one step ahead of all the costs.

The Russell Brunson Show
The Secret to Theatrical Marketing: Day with Dan Kennedy (3 of 4) | #Marketing - Ep. 17

if you live a lot of life, you outlive all your enemies, all your peers, and most of your friends. But he called, got to me at the office very early, three or four months after I had made the big splash and started to make noise. And he said, of the diet... If you ever talk about it. But I'm famous and I'm not making any money. I'm just barely one step ahead of all the costs.

The Russell Brunson Show
The Secret to Theatrical Marketing: Day with Dan Kennedy (3 of 4) | #Marketing - Ep. 17

if you live a lot of life, you outlive all your enemies, all your peers, and most of your friends. But he called, got to me at the office very early, three or four months after I had made the big splash and started to make noise. And he said, of the diet... If you ever talk about it. But I'm famous and I'm not making any money. I'm just barely one step ahead of all the costs.

The Russell Brunson Show
The Secret to Theatrical Marketing: Day with Dan Kennedy (3 of 4) | #Marketing - Ep. 17

And I can't figure it out. And I want to come and see you, but you have to promise not to tell anybody that I paid to come talk to you. Ever. To this day. And I said, you know, okay. I said, I should charge a double, but... You know, okay, I get it, right? It's like he's arriving with the raincoat over his head, you know, coming in the back door.

The Russell Brunson Show
The Secret to Theatrical Marketing: Day with Dan Kennedy (3 of 4) | #Marketing - Ep. 17

And I can't figure it out. And I want to come and see you, but you have to promise not to tell anybody that I paid to come talk to you. Ever. To this day. And I said, you know, okay. I said, I should charge a double, but... You know, okay, I get it, right? It's like he's arriving with the raincoat over his head, you know, coming in the back door.

The Russell Brunson Show
The Secret to Theatrical Marketing: Day with Dan Kennedy (3 of 4) | #Marketing - Ep. 17

And I can't figure it out. And I want to come and see you, but you have to promise not to tell anybody that I paid to come talk to you. Ever. To this day. And I said, you know, okay. I said, I should charge a double, but... You know, okay, I get it, right? It's like he's arriving with the raincoat over his head, you know, coming in the back door.