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Dan Kennedy

👤 Person
1188 total appearances

Appearances Over Time

Podcast Appearances

The Russell Brunson Show
The Secret to Theatrical Marketing: Day with Dan Kennedy (3 of 4) | #Marketing - Ep. 17

So when he published a book, the book about him, which I'll bet you get it at Amazon, that they published and made it look like a real book. hired an old broken-down Orlando Sentinel reporter who had won a Pulitzer Prize at one time to write the book. It's called Convander Saint. So he, you know, leaned into this in every way that he could.

The Russell Brunson Show
The Secret to Theatrical Marketing: Day with Dan Kennedy (3 of 4) | #Marketing - Ep. 17

And in any place I've played the game, there's no better way to get attention than than the opposition screaming about you all the time because there's curiosity. Early in my time in NSA, Pretty famous speaker. I'm going to name him. People would know him and he's not dead yet. Well, you know, those of my era.

The Russell Brunson Show
The Secret to Theatrical Marketing: Day with Dan Kennedy (3 of 4) | #Marketing - Ep. 17

And in any place I've played the game, there's no better way to get attention than than the opposition screaming about you all the time because there's curiosity. Early in my time in NSA, Pretty famous speaker. I'm going to name him. People would know him and he's not dead yet. Well, you know, those of my era.

The Russell Brunson Show
The Secret to Theatrical Marketing: Day with Dan Kennedy (3 of 4) | #Marketing - Ep. 17

And in any place I've played the game, there's no better way to get attention than than the opposition screaming about you all the time because there's curiosity. Early in my time in NSA, Pretty famous speaker. I'm going to name him. People would know him and he's not dead yet. Well, you know, those of my era.

The Russell Brunson Show
The Secret to Theatrical Marketing: Day with Dan Kennedy (3 of 4) | #Marketing - Ep. 17

if you live a lot of life, you outlive all your enemies, all your peers, and most of your friends. But he called, got to me at the office very early, three or four months after I had made the big splash and started to make noise. And he said, of the diet... If you ever talk about it. But I'm famous and I'm not making any money. I'm just barely one step ahead of all the costs.

The Russell Brunson Show
The Secret to Theatrical Marketing: Day with Dan Kennedy (3 of 4) | #Marketing - Ep. 17

if you live a lot of life, you outlive all your enemies, all your peers, and most of your friends. But he called, got to me at the office very early, three or four months after I had made the big splash and started to make noise. And he said, of the diet... If you ever talk about it. But I'm famous and I'm not making any money. I'm just barely one step ahead of all the costs.

The Russell Brunson Show
The Secret to Theatrical Marketing: Day with Dan Kennedy (3 of 4) | #Marketing - Ep. 17

if you live a lot of life, you outlive all your enemies, all your peers, and most of your friends. But he called, got to me at the office very early, three or four months after I had made the big splash and started to make noise. And he said, of the diet... If you ever talk about it. But I'm famous and I'm not making any money. I'm just barely one step ahead of all the costs.

The Russell Brunson Show
The Secret to Theatrical Marketing: Day with Dan Kennedy (3 of 4) | #Marketing - Ep. 17

And I can't figure it out. And I want to come and see you, but you have to promise not to tell anybody that I paid to come talk to you. Ever. To this day. And I said, you know, okay. I said, I should charge a double, but... You know, okay, I get it, right? It's like he's arriving with the raincoat over his head, you know, coming in the back door.

The Russell Brunson Show
The Secret to Theatrical Marketing: Day with Dan Kennedy (3 of 4) | #Marketing - Ep. 17

And I can't figure it out. And I want to come and see you, but you have to promise not to tell anybody that I paid to come talk to you. Ever. To this day. And I said, you know, okay. I said, I should charge a double, but... You know, okay, I get it, right? It's like he's arriving with the raincoat over his head, you know, coming in the back door.

The Russell Brunson Show
The Secret to Theatrical Marketing: Day with Dan Kennedy (3 of 4) | #Marketing - Ep. 17

And I can't figure it out. And I want to come and see you, but you have to promise not to tell anybody that I paid to come talk to you. Ever. To this day. And I said, you know, okay. I said, I should charge a double, but... You know, okay, I get it, right? It's like he's arriving with the raincoat over his head, you know, coming in the back door.

The Russell Brunson Show
The Secret to Theatrical Marketing: Day with Dan Kennedy (3 of 4) | #Marketing - Ep. 17

But that's how high the opposition was in his immediate peer group. you know, and, um, I had him as a client for two or three years. Um, and, uh, never, never testimonial, never, you know, it was a big and secret, um, uh, which I found funny, but, but the opposition is, you know, is helpful, uh, Um, if you, if you respond to it properly. Hmm.

The Russell Brunson Show
The Secret to Theatrical Marketing: Day with Dan Kennedy (3 of 4) | #Marketing - Ep. 17

But that's how high the opposition was in his immediate peer group. you know, and, um, I had him as a client for two or three years. Um, and, uh, never, never testimonial, never, you know, it was a big and secret, um, uh, which I found funny, but, but the opposition is, you know, is helpful, uh, Um, if you, if you respond to it properly. Hmm.

The Russell Brunson Show
The Secret to Theatrical Marketing: Day with Dan Kennedy (3 of 4) | #Marketing - Ep. 17

But that's how high the opposition was in his immediate peer group. you know, and, um, I had him as a client for two or three years. Um, and, uh, never, never testimonial, never, you know, it was a big and secret, um, uh, which I found funny, but, but the opposition is, you know, is helpful, uh, Um, if you, if you respond to it properly. Hmm.

The Russell Brunson Show
The Secret to Theatrical Marketing: Day with Dan Kennedy (3 of 4) | #Marketing - Ep. 17

the, uh, in finance, you know, Fisher investments, which is the biggest direct response advertiser in financial services. And they run more TV than anybody. We had candidate info summit. I don't remember where, um, but, uh, their most successful campaigns were early. And his position was, still is, I think it's, I don't know, it's too rigid, but his position is against annuities.

The Russell Brunson Show
The Secret to Theatrical Marketing: Day with Dan Kennedy (3 of 4) | #Marketing - Ep. 17

the, uh, in finance, you know, Fisher investments, which is the biggest direct response advertiser in financial services. And they run more TV than anybody. We had candidate info summit. I don't remember where, um, but, uh, their most successful campaigns were early. And his position was, still is, I think it's, I don't know, it's too rigid, but his position is against annuities.

The Russell Brunson Show
The Secret to Theatrical Marketing: Day with Dan Kennedy (3 of 4) | #Marketing - Ep. 17

the, uh, in finance, you know, Fisher investments, which is the biggest direct response advertiser in financial services. And they run more TV than anybody. We had candidate info summit. I don't remember where, um, but, uh, their most successful campaigns were early. And his position was, still is, I think it's, I don't know, it's too rigid, but his position is against annuities.

The Russell Brunson Show
The Secret to Theatrical Marketing: Day with Dan Kennedy (3 of 4) | #Marketing - Ep. 17

And the most successful campaign was looking at the camera and saying, We don't sell annuities. We would never sell annuities. I'll burn in hell before we ever sell an annuity. And you shouldn't own them. And if you do own them, we should get you out of them. And you need our free guide of what's this year. And, um, um,

The Russell Brunson Show
The Secret to Theatrical Marketing: Day with Dan Kennedy (3 of 4) | #Marketing - Ep. 17

And the most successful campaign was looking at the camera and saying, We don't sell annuities. We would never sell annuities. I'll burn in hell before we ever sell an annuity. And you shouldn't own them. And if you do own them, we should get you out of them. And you need our free guide of what's this year. And, um, um,

The Russell Brunson Show
The Secret to Theatrical Marketing: Day with Dan Kennedy (3 of 4) | #Marketing - Ep. 17

And the most successful campaign was looking at the camera and saying, We don't sell annuities. We would never sell annuities. I'll burn in hell before we ever sell an annuity. And you shouldn't own them. And if you do own them, we should get you out of them. And you need our free guide of what's this year. And, um, um,

The Russell Brunson Show
The Secret to Theatrical Marketing: Day with Dan Kennedy (3 of 4) | #Marketing - Ep. 17

He said that the big annuity companies all filed ethics objections against him and the association. They went to the TV stations and screamed bloody murder. We don't want you running these ads. And then he ran a campaign. The ad, the big Wall Street firm's told these stations not to run. I had an ad refused. I kind of did this in the infomercial association too.