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Dan Kennedy

๐Ÿ‘ค Speaker
See mentions of this person in podcasts
1218 total appearances

Appearances Over Time

Podcast Appearances

The Russell Brunson Show
The Secret to Theatrical Marketing: Day with Dan Kennedy (3 of 4) | #Marketing - Ep. 17

It predates many of you, but it was a big phenomenon in its time. Very controversial. Um, It was a multi-level that was later outlawed as a pyramid scheme. The laws actually didn't exist. They were written and applied retroactively to put it out of business. A guy by the name of Glenn Turner. The two main companies were a cosmetic company, Coscott, and a motivational company, Dare to Be Great.

The Russell Brunson Show
The Secret to Theatrical Marketing: Day with Dan Kennedy (3 of 4) | #Marketing - Ep. 17

And this predates the Internet. So there's no cheap media except manual labor existent in the world. Um, and, uh, Glenn's an interesting person in himself because, uh, he drove this with spoken word with his own presentations and, uh, grew up poor. So as a kid, he had a real bad hair lip and three batch botched operations. So, um, he used to be able to do it really well. So when he speaks,

The Russell Brunson Show
The Secret to Theatrical Marketing: Day with Dan Kennedy (3 of 4) | #Marketing - Ep. 17

And this predates the Internet. So there's no cheap media except manual labor existent in the world. Um, and, uh, Glenn's an interesting person in himself because, uh, he drove this with spoken word with his own presentations and, uh, grew up poor. So as a kid, he had a real bad hair lip and three batch botched operations. So, um, he used to be able to do it really well. So when he speaks,

The Russell Brunson Show
The Secret to Theatrical Marketing: Day with Dan Kennedy (3 of 4) | #Marketing - Ep. 17

And this predates the Internet. So there's no cheap media except manual labor existent in the world. Um, and, uh, Glenn's an interesting person in himself because, uh, he drove this with spoken word with his own presentations and, uh, grew up poor. So as a kid, he had a real bad hair lip and three batch botched operations. So, um, he used to be able to do it really well. So when he speaks,

The Russell Brunson Show
The Secret to Theatrical Marketing: Day with Dan Kennedy (3 of 4) | #Marketing - Ep. 17

And he does the three-hour seminar like that. And it takes you 10, 15 minutes to, you know, be able to get it. And in 36 months, they put 620, 630,000 people in at $5,000 a piece. And the entire multi-level industry immediately hated it. Because he had figured out front-end loading.

The Russell Brunson Show
The Secret to Theatrical Marketing: Day with Dan Kennedy (3 of 4) | #Marketing - Ep. 17

And he does the three-hour seminar like that. And it takes you 10, 15 minutes to, you know, be able to get it. And in 36 months, they put 620, 630,000 people in at $5,000 a piece. And the entire multi-level industry immediately hated it. Because he had figured out front-end loading.

The Russell Brunson Show
The Secret to Theatrical Marketing: Day with Dan Kennedy (3 of 4) | #Marketing - Ep. 17

And he does the three-hour seminar like that. And it takes you 10, 15 minutes to, you know, be able to get it. And in 36 months, they put 620, 630,000 people in at $5,000 a piece. And the entire multi-level industry immediately hated it. Because he had figured out front-end loading.

The Russell Brunson Show
The Secret to Theatrical Marketing: Day with Dan Kennedy (3 of 4) | #Marketing - Ep. 17

So all the other companies, you buy your $30 kit, you start doing business, you only make money when somebody does something. Well, in the Turner system, you made money on the $5,000. Now, he actually got it from an earlier, from William Patrick, who you know has a Napoleon Hill connection, in Holiday Magic. But that's neither here nor there.

The Russell Brunson Show
The Secret to Theatrical Marketing: Day with Dan Kennedy (3 of 4) | #Marketing - Ep. 17

So all the other companies, you buy your $30 kit, you start doing business, you only make money when somebody does something. Well, in the Turner system, you made money on the $5,000. Now, he actually got it from an earlier, from William Patrick, who you know has a Napoleon Hill connection, in Holiday Magic. But that's neither here nor there.

The Russell Brunson Show
The Secret to Theatrical Marketing: Day with Dan Kennedy (3 of 4) | #Marketing - Ep. 17

So all the other companies, you buy your $30 kit, you start doing business, you only make money when somebody does something. Well, in the Turner system, you made money on the $5,000. Now, he actually got it from an earlier, from William Patrick, who you know has a Napoleon Hill connection, in Holiday Magic. But that's neither here nor there.

The Russell Brunson Show
The Secret to Theatrical Marketing: Day with Dan Kennedy (3 of 4) | #Marketing - Ep. 17

So it was sort of like what we did with prepaid chiropractic. All of a sudden, you could recruit four people and make $12,000. And in the regular MLM system, you recruit four people and you made, you know, 20 bucks. So the difference was profound. which they hated, of course, you know. And so he discovered inventory loading.

The Russell Brunson Show
The Secret to Theatrical Marketing: Day with Dan Kennedy (3 of 4) | #Marketing - Ep. 17

So it was sort of like what we did with prepaid chiropractic. All of a sudden, you could recruit four people and make $12,000. And in the regular MLM system, you recruit four people and you made, you know, 20 bucks. So the difference was profound. which they hated, of course, you know. And so he discovered inventory loading.

The Russell Brunson Show
The Secret to Theatrical Marketing: Day with Dan Kennedy (3 of 4) | #Marketing - Ep. 17

So it was sort of like what we did with prepaid chiropractic. All of a sudden, you could recruit four people and make $12,000. And in the regular MLM system, you recruit four people and you made, you know, 20 bucks. So the difference was profound. which they hated, of course, you know. And so he discovered inventory loading.

The Russell Brunson Show
The Secret to Theatrical Marketing: Day with Dan Kennedy (3 of 4) | #Marketing - Ep. 17

You want to be in the business, you should have inventory, and you should buy $5,000 worth of inventory to start. Because any other business, you got to have inventory. Why wouldn't you have it in this barn, right? And it changed the whole dynamic. He was so controversial.

The Russell Brunson Show
The Secret to Theatrical Marketing: Day with Dan Kennedy (3 of 4) | #Marketing - Ep. 17

You want to be in the business, you should have inventory, and you should buy $5,000 worth of inventory to start. Because any other business, you got to have inventory. Why wouldn't you have it in this barn, right? And it changed the whole dynamic. He was so controversial.

The Russell Brunson Show
The Secret to Theatrical Marketing: Day with Dan Kennedy (3 of 4) | #Marketing - Ep. 17

You want to be in the business, you should have inventory, and you should buy $5,000 worth of inventory to start. Because any other business, you got to have inventory. Why wouldn't you have it in this barn, right? And it changed the whole dynamic. He was so controversial.

The Russell Brunson Show
The Secret to Theatrical Marketing: Day with Dan Kennedy (3 of 4) | #Marketing - Ep. 17

and attacked uh media the mlm industry and legally they eventually won but in the interim and so i'm sure you can find it on youtube there's an old they made their own fake documentary they were way ahead of their time because it's really good when the production values are Spectacular. But it's really good. And it's called Turner, Turner, Turner. I bet you find it on YouTube probably.

The Russell Brunson Show
The Secret to Theatrical Marketing: Day with Dan Kennedy (3 of 4) | #Marketing - Ep. 17

and attacked uh media the mlm industry and legally they eventually won but in the interim and so i'm sure you can find it on youtube there's an old they made their own fake documentary they were way ahead of their time because it's really good when the production values are Spectacular. But it's really good. And it's called Turner, Turner, Turner. I bet you find it on YouTube probably.

The Russell Brunson Show
The Secret to Theatrical Marketing: Day with Dan Kennedy (3 of 4) | #Marketing - Ep. 17

and attacked uh media the mlm industry and legally they eventually won but in the interim and so i'm sure you can find it on youtube there's an old they made their own fake documentary they were way ahead of their time because it's really good when the production values are Spectacular. But it's really good. And it's called Turner, Turner, Turner. I bet you find it on YouTube probably.

The Russell Brunson Show
The Secret to Theatrical Marketing: Day with Dan Kennedy (3 of 4) | #Marketing - Ep. 17

And it's well worth watching because he took all the attacks, brought more attention to him. He always said, there's no telling how much Amway and Shackley and Mary Kay attacking me, how many people had put in? Because some of their people who were questioning, you know, I'm doing all these meetings and I'm not getting anywhere. When we came to town and did a meeting, they came to see the demo.