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Dan Kennedy

👤 Person
1188 total appearances

Appearances Over Time

Podcast Appearances

The Russell Brunson Show
The Secret to Theatrical Marketing: Day with Dan Kennedy (3 of 4) | #Marketing - Ep. 17

So it was sort of like what we did with prepaid chiropractic. All of a sudden, you could recruit four people and make $12,000. And in the regular MLM system, you recruit four people and you made, you know, 20 bucks. So the difference was profound. which they hated, of course, you know. And so he discovered inventory loading.

The Russell Brunson Show
The Secret to Theatrical Marketing: Day with Dan Kennedy (3 of 4) | #Marketing - Ep. 17

So it was sort of like what we did with prepaid chiropractic. All of a sudden, you could recruit four people and make $12,000. And in the regular MLM system, you recruit four people and you made, you know, 20 bucks. So the difference was profound. which they hated, of course, you know. And so he discovered inventory loading.

The Russell Brunson Show
The Secret to Theatrical Marketing: Day with Dan Kennedy (3 of 4) | #Marketing - Ep. 17

So it was sort of like what we did with prepaid chiropractic. All of a sudden, you could recruit four people and make $12,000. And in the regular MLM system, you recruit four people and you made, you know, 20 bucks. So the difference was profound. which they hated, of course, you know. And so he discovered inventory loading.

The Russell Brunson Show
The Secret to Theatrical Marketing: Day with Dan Kennedy (3 of 4) | #Marketing - Ep. 17

You want to be in the business, you should have inventory, and you should buy $5,000 worth of inventory to start. Because any other business, you got to have inventory. Why wouldn't you have it in this barn, right? And it changed the whole dynamic. He was so controversial.

The Russell Brunson Show
The Secret to Theatrical Marketing: Day with Dan Kennedy (3 of 4) | #Marketing - Ep. 17

You want to be in the business, you should have inventory, and you should buy $5,000 worth of inventory to start. Because any other business, you got to have inventory. Why wouldn't you have it in this barn, right? And it changed the whole dynamic. He was so controversial.

The Russell Brunson Show
The Secret to Theatrical Marketing: Day with Dan Kennedy (3 of 4) | #Marketing - Ep. 17

You want to be in the business, you should have inventory, and you should buy $5,000 worth of inventory to start. Because any other business, you got to have inventory. Why wouldn't you have it in this barn, right? And it changed the whole dynamic. He was so controversial.

The Russell Brunson Show
The Secret to Theatrical Marketing: Day with Dan Kennedy (3 of 4) | #Marketing - Ep. 17

and attacked uh media the mlm industry and legally they eventually won but in the interim and so i'm sure you can find it on youtube there's an old they made their own fake documentary they were way ahead of their time because it's really good when the production values are Spectacular. But it's really good. And it's called Turner, Turner, Turner. I bet you find it on YouTube probably.

The Russell Brunson Show
The Secret to Theatrical Marketing: Day with Dan Kennedy (3 of 4) | #Marketing - Ep. 17

and attacked uh media the mlm industry and legally they eventually won but in the interim and so i'm sure you can find it on youtube there's an old they made their own fake documentary they were way ahead of their time because it's really good when the production values are Spectacular. But it's really good. And it's called Turner, Turner, Turner. I bet you find it on YouTube probably.

The Russell Brunson Show
The Secret to Theatrical Marketing: Day with Dan Kennedy (3 of 4) | #Marketing - Ep. 17

and attacked uh media the mlm industry and legally they eventually won but in the interim and so i'm sure you can find it on youtube there's an old they made their own fake documentary they were way ahead of their time because it's really good when the production values are Spectacular. But it's really good. And it's called Turner, Turner, Turner. I bet you find it on YouTube probably.

The Russell Brunson Show
The Secret to Theatrical Marketing: Day with Dan Kennedy (3 of 4) | #Marketing - Ep. 17

And it's well worth watching because he took all the attacks, brought more attention to him. He always said, there's no telling how much Amway and Shackley and Mary Kay attacking me, how many people had put in? Because some of their people who were questioning, you know, I'm doing all these meetings and I'm not getting anywhere. When we came to town and did a meeting, they came to see the demo.

The Russell Brunson Show
The Secret to Theatrical Marketing: Day with Dan Kennedy (3 of 4) | #Marketing - Ep. 17

And it's well worth watching because he took all the attacks, brought more attention to him. He always said, there's no telling how much Amway and Shackley and Mary Kay attacking me, how many people had put in? Because some of their people who were questioning, you know, I'm doing all these meetings and I'm not getting anywhere. When we came to town and did a meeting, they came to see the demo.

The Russell Brunson Show
The Secret to Theatrical Marketing: Day with Dan Kennedy (3 of 4) | #Marketing - Ep. 17

And it's well worth watching because he took all the attacks, brought more attention to him. He always said, there's no telling how much Amway and Shackley and Mary Kay attacking me, how many people had put in? Because some of their people who were questioning, you know, I'm doing all these meetings and I'm not getting anywhere. When we came to town and did a meeting, they came to see the demo.

The Russell Brunson Show
The Secret to Theatrical Marketing: Day with Dan Kennedy (3 of 4) | #Marketing - Ep. 17

They came to see what this horrible person and this horrible thing was all about. And three hours later, they were signed up, right? The opposition drove, God knows, a third of his attendants, maybe? I saw it the first time that way. Everybody in my upline was telling everybody every three minutes, don't go look at this. This guy's horrible.

The Russell Brunson Show
The Secret to Theatrical Marketing: Day with Dan Kennedy (3 of 4) | #Marketing - Ep. 17

They came to see what this horrible person and this horrible thing was all about. And three hours later, they were signed up, right? The opposition drove, God knows, a third of his attendants, maybe? I saw it the first time that way. Everybody in my upline was telling everybody every three minutes, don't go look at this. This guy's horrible.

The Russell Brunson Show
The Secret to Theatrical Marketing: Day with Dan Kennedy (3 of 4) | #Marketing - Ep. 17

They came to see what this horrible person and this horrible thing was all about. And three hours later, they were signed up, right? The opposition drove, God knows, a third of his attendants, maybe? I saw it the first time that way. Everybody in my upline was telling everybody every three minutes, don't go look at this. This guy's horrible.

The Russell Brunson Show
The Secret to Theatrical Marketing: Day with Dan Kennedy (3 of 4) | #Marketing - Ep. 17

And then they're holding a big meeting at a hotel and I'm like, I'll go look. I ain't enjoying, but I sat there and I say, I don't see what's wrong with this business model. You know, yeah, if I opened a store, I'd have to have inventory. What's wrong with this, right? So the Turner, Turner, Turner movie is really taking all the criticism and all the opposition and selling with it, right?

The Russell Brunson Show
The Secret to Theatrical Marketing: Day with Dan Kennedy (3 of 4) | #Marketing - Ep. 17

And then they're holding a big meeting at a hotel and I'm like, I'll go look. I ain't enjoying, but I sat there and I say, I don't see what's wrong with this business model. You know, yeah, if I opened a store, I'd have to have inventory. What's wrong with this, right? So the Turner, Turner, Turner movie is really taking all the criticism and all the opposition and selling with it, right?

The Russell Brunson Show
The Secret to Theatrical Marketing: Day with Dan Kennedy (3 of 4) | #Marketing - Ep. 17

And then they're holding a big meeting at a hotel and I'm like, I'll go look. I ain't enjoying, but I sat there and I say, I don't see what's wrong with this business model. You know, yeah, if I opened a store, I'd have to have inventory. What's wrong with this, right? So the Turner, Turner, Turner movie is really taking all the criticism and all the opposition and selling with it, right?

The Russell Brunson Show
The Secret to Theatrical Marketing: Day with Dan Kennedy (3 of 4) | #Marketing - Ep. 17

So when he published a book, the book about him, which I'll bet you get it at Amazon, that they published and made it look like a real book. hired an old broken-down Orlando Sentinel reporter who had won a Pulitzer Prize at one time to write the book. It's called Convander Saint. So he, you know, leaned into this in every way that he could.

The Russell Brunson Show
The Secret to Theatrical Marketing: Day with Dan Kennedy (3 of 4) | #Marketing - Ep. 17

So when he published a book, the book about him, which I'll bet you get it at Amazon, that they published and made it look like a real book. hired an old broken-down Orlando Sentinel reporter who had won a Pulitzer Prize at one time to write the book. It's called Convander Saint. So he, you know, leaned into this in every way that he could.