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Dan Kennedy

👤 Person
1188 total appearances

Appearances Over Time

Podcast Appearances

The Russell Brunson Show
The Secret to Theatrical Marketing: Day with Dan Kennedy (3 of 4) | #Marketing - Ep. 17

How we said about 2016, if Trump had run unopposed, he probably would have lost. Well, I mean, Him getting elected the first time was ridiculous. I mean, it was just ridiculous. He's got like four people on his campaign staff. They hardly spend any money. He's never run for anything. It's just ludicrous. They're running against the Bush dynasty. They're, you know, I mean...

The Russell Brunson Show
The Secret to Theatrical Marketing: Day with Dan Kennedy (3 of 4) | #Marketing - Ep. 17

How we said about 2016, if Trump had run unopposed, he probably would have lost. Well, I mean, Him getting elected the first time was ridiculous. I mean, it was just ridiculous. He's got like four people on his campaign staff. They hardly spend any money. He's never run for anything. It's just ludicrous. They're running against the Bush dynasty. They're, you know, I mean...

The Russell Brunson Show
The Secret to Theatrical Marketing: Day with Dan Kennedy (3 of 4) | #Marketing - Ep. 17

It's sort of like Sunday's game. I mean, you can't even imagine how the Chiefs could play the way they played. You can imagine them losing, but like that? And you're looking at 2016. I said, if he had run unopposed, he probably wouldn't have got elected, right? The opposition made it possible. Hillary made it possible.

The Russell Brunson Show
The Secret to Theatrical Marketing: Day with Dan Kennedy (3 of 4) | #Marketing - Ep. 17

It's sort of like Sunday's game. I mean, you can't even imagine how the Chiefs could play the way they played. You can imagine them losing, but like that? And you're looking at 2016. I said, if he had run unopposed, he probably wouldn't have got elected, right? The opposition made it possible. Hillary made it possible.

The Russell Brunson Show
The Secret to Theatrical Marketing: Day with Dan Kennedy (3 of 4) | #Marketing - Ep. 17

It's sort of like Sunday's game. I mean, you can't even imagine how the Chiefs could play the way they played. You can imagine them losing, but like that? And you're looking at 2016. I said, if he had run unopposed, he probably wouldn't have got elected, right? The opposition made it possible. Hillary made it possible.

The Russell Brunson Show
The Secret to Theatrical Marketing: Day with Dan Kennedy (3 of 4) | #Marketing - Ep. 17

If they had had a halfway decent candidate that, you know, wasn't instantly disliked by 80% of the people who met them, there's no way he would have won that election. Now, this time around was different. But opposition is the quickest way to attract attention to yourself. there's a historic thing that's interesting to find and see.

The Russell Brunson Show
The Secret to Theatrical Marketing: Day with Dan Kennedy (3 of 4) | #Marketing - Ep. 17

If they had had a halfway decent candidate that, you know, wasn't instantly disliked by 80% of the people who met them, there's no way he would have won that election. Now, this time around was different. But opposition is the quickest way to attract attention to yourself. there's a historic thing that's interesting to find and see.

The Russell Brunson Show
The Secret to Theatrical Marketing: Day with Dan Kennedy (3 of 4) | #Marketing - Ep. 17

If they had had a halfway decent candidate that, you know, wasn't instantly disliked by 80% of the people who met them, there's no way he would have won that election. Now, this time around was different. But opposition is the quickest way to attract attention to yourself. there's a historic thing that's interesting to find and see.

The Russell Brunson Show
The Secret to Theatrical Marketing: Day with Dan Kennedy (3 of 4) | #Marketing - Ep. 17

It predates many of you, but it was a big phenomenon in its time. Very controversial. Um, It was a multi-level that was later outlawed as a pyramid scheme. The laws actually didn't exist. They were written and applied retroactively to put it out of business. A guy by the name of Glenn Turner. The two main companies were a cosmetic company, Coscott, and a motivational company, Dare to Be Great.

The Russell Brunson Show
The Secret to Theatrical Marketing: Day with Dan Kennedy (3 of 4) | #Marketing - Ep. 17

It predates many of you, but it was a big phenomenon in its time. Very controversial. Um, It was a multi-level that was later outlawed as a pyramid scheme. The laws actually didn't exist. They were written and applied retroactively to put it out of business. A guy by the name of Glenn Turner. The two main companies were a cosmetic company, Coscott, and a motivational company, Dare to Be Great.

The Russell Brunson Show
The Secret to Theatrical Marketing: Day with Dan Kennedy (3 of 4) | #Marketing - Ep. 17

It predates many of you, but it was a big phenomenon in its time. Very controversial. Um, It was a multi-level that was later outlawed as a pyramid scheme. The laws actually didn't exist. They were written and applied retroactively to put it out of business. A guy by the name of Glenn Turner. The two main companies were a cosmetic company, Coscott, and a motivational company, Dare to Be Great.

The Russell Brunson Show
The Secret to Theatrical Marketing: Day with Dan Kennedy (3 of 4) | #Marketing - Ep. 17

And this predates the Internet. So there's no cheap media except manual labor existent in the world. Um, and, uh, Glenn's an interesting person in himself because, uh, he drove this with spoken word with his own presentations and, uh, grew up poor. So as a kid, he had a real bad hair lip and three batch botched operations. So, um, he used to be able to do it really well. So when he speaks,

The Russell Brunson Show
The Secret to Theatrical Marketing: Day with Dan Kennedy (3 of 4) | #Marketing - Ep. 17

And this predates the Internet. So there's no cheap media except manual labor existent in the world. Um, and, uh, Glenn's an interesting person in himself because, uh, he drove this with spoken word with his own presentations and, uh, grew up poor. So as a kid, he had a real bad hair lip and three batch botched operations. So, um, he used to be able to do it really well. So when he speaks,

The Russell Brunson Show
The Secret to Theatrical Marketing: Day with Dan Kennedy (3 of 4) | #Marketing - Ep. 17

And this predates the Internet. So there's no cheap media except manual labor existent in the world. Um, and, uh, Glenn's an interesting person in himself because, uh, he drove this with spoken word with his own presentations and, uh, grew up poor. So as a kid, he had a real bad hair lip and three batch botched operations. So, um, he used to be able to do it really well. So when he speaks,

The Russell Brunson Show
The Secret to Theatrical Marketing: Day with Dan Kennedy (3 of 4) | #Marketing - Ep. 17

And he does the three-hour seminar like that. And it takes you 10, 15 minutes to, you know, be able to get it. And in 36 months, they put 620, 630,000 people in at $5,000 a piece. And the entire multi-level industry immediately hated it. Because he had figured out front-end loading.

The Russell Brunson Show
The Secret to Theatrical Marketing: Day with Dan Kennedy (3 of 4) | #Marketing - Ep. 17

And he does the three-hour seminar like that. And it takes you 10, 15 minutes to, you know, be able to get it. And in 36 months, they put 620, 630,000 people in at $5,000 a piece. And the entire multi-level industry immediately hated it. Because he had figured out front-end loading.

The Russell Brunson Show
The Secret to Theatrical Marketing: Day with Dan Kennedy (3 of 4) | #Marketing - Ep. 17

And he does the three-hour seminar like that. And it takes you 10, 15 minutes to, you know, be able to get it. And in 36 months, they put 620, 630,000 people in at $5,000 a piece. And the entire multi-level industry immediately hated it. Because he had figured out front-end loading.

The Russell Brunson Show
The Secret to Theatrical Marketing: Day with Dan Kennedy (3 of 4) | #Marketing - Ep. 17

So all the other companies, you buy your $30 kit, you start doing business, you only make money when somebody does something. Well, in the Turner system, you made money on the $5,000. Now, he actually got it from an earlier, from William Patrick, who you know has a Napoleon Hill connection, in Holiday Magic. But that's neither here nor there.

The Russell Brunson Show
The Secret to Theatrical Marketing: Day with Dan Kennedy (3 of 4) | #Marketing - Ep. 17

So all the other companies, you buy your $30 kit, you start doing business, you only make money when somebody does something. Well, in the Turner system, you made money on the $5,000. Now, he actually got it from an earlier, from William Patrick, who you know has a Napoleon Hill connection, in Holiday Magic. But that's neither here nor there.

The Russell Brunson Show
The Secret to Theatrical Marketing: Day with Dan Kennedy (3 of 4) | #Marketing - Ep. 17

So all the other companies, you buy your $30 kit, you start doing business, you only make money when somebody does something. Well, in the Turner system, you made money on the $5,000. Now, he actually got it from an earlier, from William Patrick, who you know has a Napoleon Hill connection, in Holiday Magic. But that's neither here nor there.