Dan Kennedy

Well, the phone's ringing off the hook, right? Now, if it had been nice, wouldn't have had near the impact. So when we started, you asked about fear. And most of the reason people won't use this model is that they're afraid of it. And what they're really afraid of is vocal and visible disapproval.

Your other question. was, you know, about implementation. And so your first thing, your big idea, your radical thing, right? You have to be able to put that across in a very big way. And if you want all through history. So like we take, most people now don't even remember, but we sort of take the Atkins products, weight loss products for granted. They're just there.

Your other question. was, you know, about implementation. And so your first thing, your big idea, your radical thing, right? You have to be able to put that across in a very big way. And if you want all through history. So like we take, most people now don't even remember, but we sort of take the Atkins products, weight loss products for granted. They're just there.

Your other question. was, you know, about implementation. And so your first thing, your big idea, your radical thing, right? You have to be able to put that across in a very big way. And if you want all through history. So like we take, most people now don't even remember, but we sort of take the Atkins products, weight loss products for granted. They're just there.

Benign people like Rob Lowe, who's never had a weight problem in his entire frigging life, right? He's doing the commercials. Nobody really remembers Dr. Atkins. But that whole thing started. Dr. Atkins started. The anti-carb, the food pyramid is wrong. The government food pyramid is crap. And anti-carb, and you can eat all the steak you want, steak three times a day if you want to.

Benign people like Rob Lowe, who's never had a weight problem in his entire frigging life, right? He's doing the commercials. Nobody really remembers Dr. Atkins. But that whole thing started. Dr. Atkins started. The anti-carb, the food pyramid is wrong. The government food pyramid is crap. And anti-carb, and you can eat all the steak you want, steak three times a day if you want to.

Benign people like Rob Lowe, who's never had a weight problem in his entire frigging life, right? He's doing the commercials. Nobody really remembers Dr. Atkins. But that whole thing started. Dr. Atkins started. The anti-carb, the food pyramid is wrong. The government food pyramid is crap. And anti-carb, and you can eat all the steak you want, steak three times a day if you want to.

And the original Atkins diet was a radical, big idea. Attacked. by pretty much the entire medical establishment, which made it, made it. And that happens a lot, right? And you can't have a small villain. Whatever you pit yourself against has to be big and important.

And the original Atkins diet was a radical, big idea. Attacked. by pretty much the entire medical establishment, which made it, made it. And that happens a lot, right? And you can't have a small villain. Whatever you pit yourself against has to be big and important.

And the original Atkins diet was a radical, big idea. Attacked. by pretty much the entire medical establishment, which made it, made it. And that happens a lot, right? And you can't have a small villain. Whatever you pit yourself against has to be big and important.

You know, Superman, they lasted about three months when they created Superman with him, lifted cars above his head, get in Lois Lane. She fell off a cliff. But now what? Right. And so hence the creation of the supervillain because Superman. You really don't need a superhero if you don't have supervillains, right? And that's the same for all of us who want to take this position.

You know, Superman, they lasted about three months when they created Superman with him, lifted cars above his head, get in Lois Lane. She fell off a cliff. But now what? Right. And so hence the creation of the supervillain because Superman. You really don't need a superhero if you don't have supervillains, right? And that's the same for all of us who want to take this position.

You know, Superman, they lasted about three months when they created Superman with him, lifted cars above his head, get in Lois Lane. She fell off a cliff. But now what? Right. And so hence the creation of the supervillain because Superman. You really don't need a superhero if you don't have supervillains, right? And that's the same for all of us who want to take this position.

And the second thing about it is you need to find a way to be theatrical with it, you know. It needs to make itself visible. So in whatever market it is that you are cracking this way, you've got to get into all the media. You've got to maybe be in the physical locations. You have maybe got to get people in a room. And you've got to be able to do something really dramatic.

And the second thing about it is you need to find a way to be theatrical with it, you know. It needs to make itself visible. So in whatever market it is that you are cracking this way, you've got to get into all the media. You've got to maybe be in the physical locations. You have maybe got to get people in a room. And you've got to be able to do something really dramatic.

And the second thing about it is you need to find a way to be theatrical with it, you know. It needs to make itself visible. So in whatever market it is that you are cracking this way, you've got to get into all the media. You've got to maybe be in the physical locations. You have maybe got to get people in a room. And you've got to be able to do something really dramatic.

in the way that you present this.

in the way that you present this.

in the way that you present this.

Yeah, I do remember him.