Menu
Sign In Search Podcasts Charts People & Topics Add Podcast API Pricing

Dan Kennedy

👤 Person
1188 total appearances

Appearances Over Time

Podcast Appearances

The Russell Brunson Show
The Secret to Theatrical Marketing: Day with Dan Kennedy (3 of 4) | #Marketing - Ep. 17

They know it. People go. It's like people used to listen to Limbaugh. They go predetermined to hate it. But first of all, then they see all these people. Well, how can all these people be crazy? Right? We understand that. MSNBC told us that these people were all lunatics. But, geez, there's a lot of lunatics here. You know? And then they start to talk to them. And some of them are rashers, right?

The Russell Brunson Show
The Secret to Theatrical Marketing: Day with Dan Kennedy (3 of 4) | #Marketing - Ep. 17

And some of them, they're like, he's a doctor, he's a lawyer. Martha, how can this be? And then they actually listen. Now, if there was only 50 people there, that dynamic doesn't happen. If that guy only got 20 or 30 people running around wearing the shirts, it's over. Right? He gets nowhere. So if you are going to stunt, you need to stunt big. The stealing the audience in front of the meeting.

The Russell Brunson Show
The Secret to Theatrical Marketing: Day with Dan Kennedy (3 of 4) | #Marketing - Ep. 17

And some of them, they're like, he's a doctor, he's a lawyer. Martha, how can this be? And then they actually listen. Now, if there was only 50 people there, that dynamic doesn't happen. If that guy only got 20 or 30 people running around wearing the shirts, it's over. Right? He gets nowhere. So if you are going to stunt, you need to stunt big. The stealing the audience in front of the meeting.

The Russell Brunson Show
The Secret to Theatrical Marketing: Day with Dan Kennedy (3 of 4) | #Marketing - Ep. 17

And some of them, they're like, he's a doctor, he's a lawyer. Martha, how can this be? And then they actually listen. Now, if there was only 50 people there, that dynamic doesn't happen. If that guy only got 20 or 30 people running around wearing the shirts, it's over. Right? He gets nowhere. So if you are going to stunt, you need to stunt big. The stealing the audience in front of the meeting.

The Russell Brunson Show
The Secret to Theatrical Marketing: Day with Dan Kennedy (3 of 4) | #Marketing - Ep. 17

association meeting for myself and for clients I've done that a lot and again you only get away with it once they ban you from the hotel so the hotel won't take you and they threaten with your membership but so they had NSA had their convention of Phoenix the year I hijacked the, uh, because we were, we didn't wear face at the time.

The Russell Brunson Show
The Secret to Theatrical Marketing: Day with Dan Kennedy (3 of 4) | #Marketing - Ep. 17

association meeting for myself and for clients I've done that a lot and again you only get away with it once they ban you from the hotel so the hotel won't take you and they threaten with your membership but so they had NSA had their convention of Phoenix the year I hijacked the, uh, because we were, we didn't wear face at the time.

The Russell Brunson Show
The Secret to Theatrical Marketing: Day with Dan Kennedy (3 of 4) | #Marketing - Ep. 17

association meeting for myself and for clients I've done that a lot and again you only get away with it once they ban you from the hotel so the hotel won't take you and they threaten with your membership but so they had NSA had their convention of Phoenix the year I hijacked the, uh, because we were, we didn't wear face at the time.

The Russell Brunson Show
The Secret to Theatrical Marketing: Day with Dan Kennedy (3 of 4) | #Marketing - Ep. 17

Um, and, um, uh, so I had the event repromoted and I had three airport shuttle buses. I rented that had signage on them, uh, for NSA attendees, free transportation. And so the buses picked people up at the airport and brought them to the seminar. And I had a big billboard at the airport, you know, Dan Kennedy and NSA welcome you to Phoenix. And yeah, there were a lot of people

The Russell Brunson Show
The Secret to Theatrical Marketing: Day with Dan Kennedy (3 of 4) | #Marketing - Ep. 17

Um, and, um, uh, so I had the event repromoted and I had three airport shuttle buses. I rented that had signage on them, uh, for NSA attendees, free transportation. And so the buses picked people up at the airport and brought them to the seminar. And I had a big billboard at the airport, you know, Dan Kennedy and NSA welcome you to Phoenix. And yeah, there were a lot of people

The Russell Brunson Show
The Secret to Theatrical Marketing: Day with Dan Kennedy (3 of 4) | #Marketing - Ep. 17

Um, and, um, uh, so I had the event repromoted and I had three airport shuttle buses. I rented that had signage on them, uh, for NSA attendees, free transportation. And so the buses picked people up at the airport and brought them to the seminar. And I had a big billboard at the airport, you know, Dan Kennedy and NSA welcome you to Phoenix. And yeah, there were a lot of people

The Russell Brunson Show
The Secret to Theatrical Marketing: Day with Dan Kennedy (3 of 4) | #Marketing - Ep. 17

kind of mad you know and I mean it was like well can you show me in the bylaws where it says somebody can't rent a billboard to welcome people to their city I don't understand you know which makes them madder because but They're almost asking for it in many of these markets, you know, because they are enforcing, in many cases, dumb or self-serving things from the top down.

The Russell Brunson Show
The Secret to Theatrical Marketing: Day with Dan Kennedy (3 of 4) | #Marketing - Ep. 17

kind of mad you know and I mean it was like well can you show me in the bylaws where it says somebody can't rent a billboard to welcome people to their city I don't understand you know which makes them madder because but They're almost asking for it in many of these markets, you know, because they are enforcing, in many cases, dumb or self-serving things from the top down.

The Russell Brunson Show
The Secret to Theatrical Marketing: Day with Dan Kennedy (3 of 4) | #Marketing - Ep. 17

kind of mad you know and I mean it was like well can you show me in the bylaws where it says somebody can't rent a billboard to welcome people to their city I don't understand you know which makes them madder because but They're almost asking for it in many of these markets, you know, because they are enforcing, in many cases, dumb or self-serving things from the top down.

The Russell Brunson Show
The Secret to Theatrical Marketing: Day with Dan Kennedy (3 of 4) | #Marketing - Ep. 17

And so there's these restless natives that are a great, great opportunity.

The Russell Brunson Show
The Secret to Theatrical Marketing: Day with Dan Kennedy (3 of 4) | #Marketing - Ep. 17

And so there's these restless natives that are a great, great opportunity.

The Russell Brunson Show
The Secret to Theatrical Marketing: Day with Dan Kennedy (3 of 4) | #Marketing - Ep. 17

And so there's these restless natives that are a great, great opportunity.

The Russell Brunson Show
The Secret to Theatrical Marketing: Day with Dan Kennedy (3 of 4) | #Marketing - Ep. 17

So you have to be willing to be disliked. Right. And and. And not to be. At least for a while, welcomed into the club. Maybe never. So you have to be very results oriented, but you want the opposition. because you want the visible vocal opposition because that's the most effective way to attract attention to yourself is to be opposed, okay? Visibly and vocally, all right?

The Russell Brunson Show
The Secret to Theatrical Marketing: Day with Dan Kennedy (3 of 4) | #Marketing - Ep. 17

So you have to be willing to be disliked. Right. And and. And not to be. At least for a while, welcomed into the club. Maybe never. So you have to be very results oriented, but you want the opposition. because you want the visible vocal opposition because that's the most effective way to attract attention to yourself is to be opposed, okay? Visibly and vocally, all right?

The Russell Brunson Show
The Secret to Theatrical Marketing: Day with Dan Kennedy (3 of 4) | #Marketing - Ep. 17

So you have to be willing to be disliked. Right. And and. And not to be. At least for a while, welcomed into the club. Maybe never. So you have to be very results oriented, but you want the opposition. because you want the visible vocal opposition because that's the most effective way to attract attention to yourself is to be opposed, okay? Visibly and vocally, all right?

The Russell Brunson Show
The Secret to Theatrical Marketing: Day with Dan Kennedy (3 of 4) | #Marketing - Ep. 17

How we said about 2016, if Trump had run unopposed, he probably would have lost. Well, I mean, Him getting elected the first time was ridiculous. I mean, it was just ridiculous. He's got like four people on his campaign staff. They hardly spend any money. He's never run for anything. It's just ludicrous. They're running against the Bush dynasty. They're, you know, I mean...