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Dan Kennedy

👤 Person
1188 total appearances

Appearances Over Time

Podcast Appearances

The Russell Brunson Show
The Secret to Theatrical Marketing: Day with Dan Kennedy (3 of 4) | #Marketing - Ep. 17

You know, Superman, they lasted about three months when they created Superman with him, lifted cars above his head, get in Lois Lane. She fell off a cliff. But now what? Right. And so hence the creation of the supervillain because Superman. You really don't need a superhero if you don't have supervillains, right? And that's the same for all of us who want to take this position.

The Russell Brunson Show
The Secret to Theatrical Marketing: Day with Dan Kennedy (3 of 4) | #Marketing - Ep. 17

You know, Superman, they lasted about three months when they created Superman with him, lifted cars above his head, get in Lois Lane. She fell off a cliff. But now what? Right. And so hence the creation of the supervillain because Superman. You really don't need a superhero if you don't have supervillains, right? And that's the same for all of us who want to take this position.

The Russell Brunson Show
The Secret to Theatrical Marketing: Day with Dan Kennedy (3 of 4) | #Marketing - Ep. 17

You know, Superman, they lasted about three months when they created Superman with him, lifted cars above his head, get in Lois Lane. She fell off a cliff. But now what? Right. And so hence the creation of the supervillain because Superman. You really don't need a superhero if you don't have supervillains, right? And that's the same for all of us who want to take this position.

The Russell Brunson Show
The Secret to Theatrical Marketing: Day with Dan Kennedy (3 of 4) | #Marketing - Ep. 17

And the second thing about it is you need to find a way to be theatrical with it, you know. It needs to make itself visible. So in whatever market it is that you are cracking this way, you've got to get into all the media. You've got to maybe be in the physical locations. You have maybe got to get people in a room. And you've got to be able to do something really dramatic.

The Russell Brunson Show
The Secret to Theatrical Marketing: Day with Dan Kennedy (3 of 4) | #Marketing - Ep. 17

And the second thing about it is you need to find a way to be theatrical with it, you know. It needs to make itself visible. So in whatever market it is that you are cracking this way, you've got to get into all the media. You've got to maybe be in the physical locations. You have maybe got to get people in a room. And you've got to be able to do something really dramatic.

The Russell Brunson Show
The Secret to Theatrical Marketing: Day with Dan Kennedy (3 of 4) | #Marketing - Ep. 17

And the second thing about it is you need to find a way to be theatrical with it, you know. It needs to make itself visible. So in whatever market it is that you are cracking this way, you've got to get into all the media. You've got to maybe be in the physical locations. You have maybe got to get people in a room. And you've got to be able to do something really dramatic.

The Russell Brunson Show
The Secret to Theatrical Marketing: Day with Dan Kennedy (3 of 4) | #Marketing - Ep. 17

in the way that you present this.

The Russell Brunson Show
The Secret to Theatrical Marketing: Day with Dan Kennedy (3 of 4) | #Marketing - Ep. 17

in the way that you present this.

The Russell Brunson Show
The Secret to Theatrical Marketing: Day with Dan Kennedy (3 of 4) | #Marketing - Ep. 17

in the way that you present this.

The Russell Brunson Show
The Secret to Theatrical Marketing: Day with Dan Kennedy (3 of 4) | #Marketing - Ep. 17

Yeah, I do remember him.

The Russell Brunson Show
The Secret to Theatrical Marketing: Day with Dan Kennedy (3 of 4) | #Marketing - Ep. 17

Yeah, I do remember him.

The Russell Brunson Show
The Secret to Theatrical Marketing: Day with Dan Kennedy (3 of 4) | #Marketing - Ep. 17

Yeah, I do remember him.

The Russell Brunson Show
The Secret to Theatrical Marketing: Day with Dan Kennedy (3 of 4) | #Marketing - Ep. 17

Yeah. Look, you only get to do that and start once. So you want to get it right when you do it. Because you only get to do that stunt once. But, see, where they have, where that association has gathered all these people, right? They're there because it's the only association there is for them. So they're there. They're being told what they're being told.

The Russell Brunson Show
The Secret to Theatrical Marketing: Day with Dan Kennedy (3 of 4) | #Marketing - Ep. 17

Yeah. Look, you only get to do that and start once. So you want to get it right when you do it. Because you only get to do that stunt once. But, see, where they have, where that association has gathered all these people, right? They're there because it's the only association there is for them. So they're there. They're being told what they're being told.

The Russell Brunson Show
The Secret to Theatrical Marketing: Day with Dan Kennedy (3 of 4) | #Marketing - Ep. 17

Yeah. Look, you only get to do that and start once. So you want to get it right when you do it. Because you only get to do that stunt once. But, see, where they have, where that association has gathered all these people, right? They're there because it's the only association there is for them. So they're there. They're being told what they're being told.

The Russell Brunson Show
The Secret to Theatrical Marketing: Day with Dan Kennedy (3 of 4) | #Marketing - Ep. 17

Some number of them are hearing about hydroponics. Some number of them are questioning quietly, privately, what they're being told. And when that erupts, everything changes. Just the big number changes things. Because the same dynamic that made people go along with A makes them go along with B. Right? The Trump rallies in and of themselves persuade some people. Because there's exit interviews.

The Russell Brunson Show
The Secret to Theatrical Marketing: Day with Dan Kennedy (3 of 4) | #Marketing - Ep. 17

Some number of them are hearing about hydroponics. Some number of them are questioning quietly, privately, what they're being told. And when that erupts, everything changes. Just the big number changes things. Because the same dynamic that made people go along with A makes them go along with B. Right? The Trump rallies in and of themselves persuade some people. Because there's exit interviews.

The Russell Brunson Show
The Secret to Theatrical Marketing: Day with Dan Kennedy (3 of 4) | #Marketing - Ep. 17

Some number of them are hearing about hydroponics. Some number of them are questioning quietly, privately, what they're being told. And when that erupts, everything changes. Just the big number changes things. Because the same dynamic that made people go along with A makes them go along with B. Right? The Trump rallies in and of themselves persuade some people. Because there's exit interviews.

The Russell Brunson Show
The Secret to Theatrical Marketing: Day with Dan Kennedy (3 of 4) | #Marketing - Ep. 17

They know it. People go. It's like people used to listen to Limbaugh. They go predetermined to hate it. But first of all, then they see all these people. Well, how can all these people be crazy? Right? We understand that. MSNBC told us that these people were all lunatics. But, geez, there's a lot of lunatics here. You know? And then they start to talk to them. And some of them are rashers, right?

The Russell Brunson Show
The Secret to Theatrical Marketing: Day with Dan Kennedy (3 of 4) | #Marketing - Ep. 17

They know it. People go. It's like people used to listen to Limbaugh. They go predetermined to hate it. But first of all, then they see all these people. Well, how can all these people be crazy? Right? We understand that. MSNBC told us that these people were all lunatics. But, geez, there's a lot of lunatics here. You know? And then they start to talk to them. And some of them are rashers, right?