Dan Kennedy

So, yeah, he really helped Trump, or Trump really helped him. Whole new audience, you know, in both directions. So what does that tell you? So that tells you, if you are using a podcast as part of your media, make sure you have some people on it who offend a bunch of people. No, I'm deadly serious. No, no, no. I'm not kidding.

So, yeah, he really helped Trump, or Trump really helped him. Whole new audience, you know, in both directions. So what does that tell you? So that tells you, if you are using a podcast as part of your media, make sure you have some people on it who offend a bunch of people. No, I'm deadly serious. No, no, no. I'm not kidding.

So, yeah, he really helped Trump, or Trump really helped him. Whole new audience, you know, in both directions. So what does that tell you? So that tells you, if you are using a podcast as part of your media, make sure you have some people on it who offend a bunch of people. No, I'm deadly serious. No, no, no. I'm not kidding.

There's no point in having somebody on that everybody's going to forget after the vanilla ice cream is gone and they're not going to multiply out through other media. What's the point?

There's no point in having somebody on that everybody's going to forget after the vanilla ice cream is gone and they're not going to multiply out through other media. What's the point?

There's no point in having somebody on that everybody's going to forget after the vanilla ice cream is gone and they're not going to multiply out through other media. What's the point?

No, have somebody on that a lot of people disagree with and disapprove of who can hold their own for two or three hours, preferably have an audience they bring, but even if they don't, because having that happen will bring more attention to you than having the approved of person on will bring attention to you.

No, have somebody on that a lot of people disagree with and disapprove of who can hold their own for two or three hours, preferably have an audience they bring, but even if they don't, because having that happen will bring more attention to you than having the approved of person on will bring attention to you.

No, have somebody on that a lot of people disagree with and disapprove of who can hold their own for two or three hours, preferably have an audience they bring, but even if they don't, because having that happen will bring more attention to you than having the approved of person on will bring attention to you.

Association, we'll talk later about cast of characters, but one of the things about this model and association is radical with radical. Heretic with heretic. And not just positive, but also negative, because you want noise. You want to be talked about in a multiplied way, almost no matter how you are talked about.

Association, we'll talk later about cast of characters, but one of the things about this model and association is radical with radical. Heretic with heretic. And not just positive, but also negative, because you want noise. You want to be talked about in a multiplied way, almost no matter how you are talked about.

Association, we'll talk later about cast of characters, but one of the things about this model and association is radical with radical. Heretic with heretic. And not just positive, but also negative, because you want noise. You want to be talked about in a multiplied way, almost no matter how you are talked about.

When Halbert was, he never actually got on, but Johnny talked about his family crest letter and about Halbert as a guy who claims to be the world's greatest copywriter, and that this letter has been mailed more than any other letter, and it gives you a family crest. And so I answered it. I got the family crest, and it's a complete scam, and it's a ripoff, and it's silly.

When Halbert was, he never actually got on, but Johnny talked about his family crest letter and about Halbert as a guy who claims to be the world's greatest copywriter, and that this letter has been mailed more than any other letter, and it gives you a family crest. And so I answered it. I got the family crest, and it's a complete scam, and it's a ripoff, and it's silly.

When Halbert was, he never actually got on, but Johnny talked about his family crest letter and about Halbert as a guy who claims to be the world's greatest copywriter, and that this letter has been mailed more than any other letter, and it gives you a family crest. And so I answered it. I got the family crest, and it's a complete scam, and it's a ripoff, and it's silly.

And Albert said, you can't get better press. He said, it's just terrific. He said, I'm the only copywriter ever mentioned on The Tonight Show in the history of the entire Tonight Show. Direct marketers, companies who would touch me before are calling wanting me to write copy, okay? Because Carson says, I wrote copy so good, I could steal money from anybody, right?

And Albert said, you can't get better press. He said, it's just terrific. He said, I'm the only copywriter ever mentioned on The Tonight Show in the history of the entire Tonight Show. Direct marketers, companies who would touch me before are calling wanting me to write copy, okay? Because Carson says, I wrote copy so good, I could steal money from anybody, right?

And Albert said, you can't get better press. He said, it's just terrific. He said, I'm the only copywriter ever mentioned on The Tonight Show in the history of the entire Tonight Show. Direct marketers, companies who would touch me before are calling wanting me to write copy, okay? Because Carson says, I wrote copy so good, I could steal money from anybody, right?

Well, the phone's ringing off the hook, right? Now, if it had been nice, wouldn't have had near the impact. So when we started, you asked about fear. And most of the reason people won't use this model is that they're afraid of it. And what they're really afraid of is vocal and visible disapproval.

Well, the phone's ringing off the hook, right? Now, if it had been nice, wouldn't have had near the impact. So when we started, you asked about fear. And most of the reason people won't use this model is that they're afraid of it. And what they're really afraid of is vocal and visible disapproval.