Dan Kennedy

Association, we'll talk later about cast of characters, but one of the things about this model and association is radical with radical. Heretic with heretic. And not just positive, but also negative, because you want noise. You want to be talked about in a multiplied way, almost no matter how you are talked about.

Association, we'll talk later about cast of characters, but one of the things about this model and association is radical with radical. Heretic with heretic. And not just positive, but also negative, because you want noise. You want to be talked about in a multiplied way, almost no matter how you are talked about.

When Halbert was, he never actually got on, but Johnny talked about his family crest letter and about Halbert as a guy who claims to be the world's greatest copywriter, and that this letter has been mailed more than any other letter, and it gives you a family crest. And so I answered it. I got the family crest, and it's a complete scam, and it's a ripoff, and it's silly.

When Halbert was, he never actually got on, but Johnny talked about his family crest letter and about Halbert as a guy who claims to be the world's greatest copywriter, and that this letter has been mailed more than any other letter, and it gives you a family crest. And so I answered it. I got the family crest, and it's a complete scam, and it's a ripoff, and it's silly.

When Halbert was, he never actually got on, but Johnny talked about his family crest letter and about Halbert as a guy who claims to be the world's greatest copywriter, and that this letter has been mailed more than any other letter, and it gives you a family crest. And so I answered it. I got the family crest, and it's a complete scam, and it's a ripoff, and it's silly.

And Albert said, you can't get better press. He said, it's just terrific. He said, I'm the only copywriter ever mentioned on The Tonight Show in the history of the entire Tonight Show. Direct marketers, companies who would touch me before are calling wanting me to write copy, okay? Because Carson says, I wrote copy so good, I could steal money from anybody, right?

And Albert said, you can't get better press. He said, it's just terrific. He said, I'm the only copywriter ever mentioned on The Tonight Show in the history of the entire Tonight Show. Direct marketers, companies who would touch me before are calling wanting me to write copy, okay? Because Carson says, I wrote copy so good, I could steal money from anybody, right?

And Albert said, you can't get better press. He said, it's just terrific. He said, I'm the only copywriter ever mentioned on The Tonight Show in the history of the entire Tonight Show. Direct marketers, companies who would touch me before are calling wanting me to write copy, okay? Because Carson says, I wrote copy so good, I could steal money from anybody, right?

Well, the phone's ringing off the hook, right? Now, if it had been nice, wouldn't have had near the impact. So when we started, you asked about fear. And most of the reason people won't use this model is that they're afraid of it. And what they're really afraid of is vocal and visible disapproval.

Well, the phone's ringing off the hook, right? Now, if it had been nice, wouldn't have had near the impact. So when we started, you asked about fear. And most of the reason people won't use this model is that they're afraid of it. And what they're really afraid of is vocal and visible disapproval.

Well, the phone's ringing off the hook, right? Now, if it had been nice, wouldn't have had near the impact. So when we started, you asked about fear. And most of the reason people won't use this model is that they're afraid of it. And what they're really afraid of is vocal and visible disapproval.

Your other question. was, you know, about implementation. And so your first thing, your big idea, your radical thing, right? You have to be able to put that across in a very big way. And if you want all through history. So like we take, most people now don't even remember, but we sort of take the Atkins products, weight loss products for granted. They're just there.

Your other question. was, you know, about implementation. And so your first thing, your big idea, your radical thing, right? You have to be able to put that across in a very big way. And if you want all through history. So like we take, most people now don't even remember, but we sort of take the Atkins products, weight loss products for granted. They're just there.

Your other question. was, you know, about implementation. And so your first thing, your big idea, your radical thing, right? You have to be able to put that across in a very big way. And if you want all through history. So like we take, most people now don't even remember, but we sort of take the Atkins products, weight loss products for granted. They're just there.

Benign people like Rob Lowe, who's never had a weight problem in his entire frigging life, right? He's doing the commercials. Nobody really remembers Dr. Atkins. But that whole thing started. Dr. Atkins started. The anti-carb, the food pyramid is wrong. The government food pyramid is crap. And anti-carb, and you can eat all the steak you want, steak three times a day if you want to.

Benign people like Rob Lowe, who's never had a weight problem in his entire frigging life, right? He's doing the commercials. Nobody really remembers Dr. Atkins. But that whole thing started. Dr. Atkins started. The anti-carb, the food pyramid is wrong. The government food pyramid is crap. And anti-carb, and you can eat all the steak you want, steak three times a day if you want to.

Benign people like Rob Lowe, who's never had a weight problem in his entire frigging life, right? He's doing the commercials. Nobody really remembers Dr. Atkins. But that whole thing started. Dr. Atkins started. The anti-carb, the food pyramid is wrong. The government food pyramid is crap. And anti-carb, and you can eat all the steak you want, steak three times a day if you want to.

And the original Atkins diet was a radical, big idea. Attacked. by pretty much the entire medical establishment, which made it, made it. And that happens a lot, right? And you can't have a small villain. Whatever you pit yourself against has to be big and important.

And the original Atkins diet was a radical, big idea. Attacked. by pretty much the entire medical establishment, which made it, made it. And that happens a lot, right? And you can't have a small villain. Whatever you pit yourself against has to be big and important.

And the original Atkins diet was a radical, big idea. Attacked. by pretty much the entire medical establishment, which made it, made it. And that happens a lot, right? And you can't have a small villain. Whatever you pit yourself against has to be big and important.