Dan Kennedy

So again, if you're looking for a model, you're looking at not the pleasant morning AM radio host who there's three of them on the show, kind of the today show of radio. And they do the weather and they do the traffic and they talk about local community events. And here's what we know about those people. They're never going to get rich. They're never going to move up the media ladder.

They're going to be in local media their entire lives. And most people from one week to the next don't even know they exist. As they age in their careers, the most common question asked amongst people in their community is, are they still alive? I didn't think that guy was still alive. Is he still alive? I thought he was dead. The model is limbo. The model is stern.

They're going to be in local media their entire lives. And most people from one week to the next don't even know they exist. As they age in their careers, the most common question asked amongst people in their community is, are they still alive? I didn't think that guy was still alive. Is he still alive? I thought he was dead. The model is limbo. The model is stern.

They're going to be in local media their entire lives. And most people from one week to the next don't even know they exist. As they age in their careers, the most common question asked amongst people in their community is, are they still alive? I didn't think that guy was still alive. Is he still alive? I thought he was dead. The model is limbo. The model is stern.

And you would go back to Limbaugh day one forward, Howard day one forward, in order to see what they had done if you wanted to become a top ten player. you know, radio personality, or now podcast personality, right? I mean, Rogan's model, all the secrets are visible, right?

And you would go back to Limbaugh day one forward, Howard day one forward, in order to see what they had done if you wanted to become a top ten player. you know, radio personality, or now podcast personality, right? I mean, Rogan's model, all the secrets are visible, right?

And you would go back to Limbaugh day one forward, Howard day one forward, in order to see what they had done if you wanted to become a top ten player. you know, radio personality, or now podcast personality, right? I mean, Rogan's model, all the secrets are visible, right?

Now, you've got to go all the way back to Rogan day one and follow the model all the way forward, but there's nothing hidden, right? All of his secrets are visible. And one of the things he does is he says controversial things. And he has people on who are greatly disapproved of. And then that gets multiplied out through the media, right? A lot of symbiosis going on, right?

Now, you've got to go all the way back to Rogan day one and follow the model all the way forward, but there's nothing hidden, right? All of his secrets are visible. And one of the things he does is he says controversial things. And he has people on who are greatly disapproved of. And then that gets multiplied out through the media, right? A lot of symbiosis going on, right?

Now, you've got to go all the way back to Rogan day one and follow the model all the way forward, but there's nothing hidden, right? All of his secrets are visible. And one of the things he does is he says controversial things. And he has people on who are greatly disapproved of. And then that gets multiplied out through the media, right? A lot of symbiosis going on, right?

So, yeah, he really helped Trump, or Trump really helped him. Whole new audience, you know, in both directions. So what does that tell you? So that tells you, if you are using a podcast as part of your media, make sure you have some people on it who offend a bunch of people. No, I'm deadly serious. No, no, no. I'm not kidding.

So, yeah, he really helped Trump, or Trump really helped him. Whole new audience, you know, in both directions. So what does that tell you? So that tells you, if you are using a podcast as part of your media, make sure you have some people on it who offend a bunch of people. No, I'm deadly serious. No, no, no. I'm not kidding.

So, yeah, he really helped Trump, or Trump really helped him. Whole new audience, you know, in both directions. So what does that tell you? So that tells you, if you are using a podcast as part of your media, make sure you have some people on it who offend a bunch of people. No, I'm deadly serious. No, no, no. I'm not kidding.

There's no point in having somebody on that everybody's going to forget after the vanilla ice cream is gone and they're not going to multiply out through other media. What's the point?

There's no point in having somebody on that everybody's going to forget after the vanilla ice cream is gone and they're not going to multiply out through other media. What's the point?

There's no point in having somebody on that everybody's going to forget after the vanilla ice cream is gone and they're not going to multiply out through other media. What's the point?

No, have somebody on that a lot of people disagree with and disapprove of who can hold their own for two or three hours, preferably have an audience they bring, but even if they don't, because having that happen will bring more attention to you than having the approved of person on will bring attention to you.

No, have somebody on that a lot of people disagree with and disapprove of who can hold their own for two or three hours, preferably have an audience they bring, but even if they don't, because having that happen will bring more attention to you than having the approved of person on will bring attention to you.

No, have somebody on that a lot of people disagree with and disapprove of who can hold their own for two or three hours, preferably have an audience they bring, but even if they don't, because having that happen will bring more attention to you than having the approved of person on will bring attention to you.

Association, we'll talk later about cast of characters, but one of the things about this model and association is radical with radical. Heretic with heretic. And not just positive, but also negative, because you want noise. You want to be talked about in a multiplied way, almost no matter how you are talked about.