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Dan Kennedy

๐Ÿ‘ค Speaker
See mentions of this person in podcasts
1218 total appearances

Appearances Over Time

Podcast Appearances

The Russell Brunson Show
Make Your Business Impossible to Ignore: Day with Dan Kennedy (4 of 4) | #Marketing - Ep. 18

He says, no, he's got enough trouble with that wife of his. She's terrible. Now, this is really not worth being remarked upon, but hours of media time. How dare he? And, you know, the relationship between America and England will be forever severed. And, you know, they're on fire about this. And I just wanted to answer, when it goes to his head, does he say to himself, this will be fun, right?

The Russell Brunson Show
Make Your Business Impossible to Ignore: Day with Dan Kennedy (4 of 4) | #Marketing - Ep. 18

I'll just throw this out there. Or does it not even, is there no added mechanism at all? I don't know. I'd love to ask him. Because there's a lot of it, right? And it accumulates, and it's actually magnetic. People sort of, well, maybe I'll start paying attention to this guy, right? Because that was funny, right? I wonder what else he's going to say today. But you just have to not care about

The Russell Brunson Show
Make Your Business Impossible to Ignore: Day with Dan Kennedy (4 of 4) | #Marketing - Ep. 18

I'll just throw this out there. Or does it not even, is there no added mechanism at all? I don't know. I'd love to ask him. Because there's a lot of it, right? And it accumulates, and it's actually magnetic. People sort of, well, maybe I'll start paying attention to this guy, right? Because that was funny, right? I wonder what else he's going to say today. But you just have to not care about

The Russell Brunson Show
Make Your Business Impossible to Ignore: Day with Dan Kennedy (4 of 4) | #Marketing - Ep. 18

I'll just throw this out there. Or does it not even, is there no added mechanism at all? I don't know. I'd love to ask him. Because there's a lot of it, right? And it accumulates, and it's actually magnetic. People sort of, well, maybe I'll start paying attention to this guy, right? Because that was funny, right? I wonder what else he's going to say today. But you just have to not care about

The Russell Brunson Show
Make Your Business Impossible to Ignore: Day with Dan Kennedy (4 of 4) | #Marketing - Ep. 18

about the disapproval. And that's so contrary. It's why you see this model. This model is not, I didn't make it up. So you see this model over and over and over again, but you don't see it commonly used. Because if everybody used it, it would disintegrate. It would have no power. Because most people, business people, are hypersensitive to any disapproval. And they are in an exercise of futility.

The Russell Brunson Show
Make Your Business Impossible to Ignore: Day with Dan Kennedy (4 of 4) | #Marketing - Ep. 18

about the disapproval. And that's so contrary. It's why you see this model. This model is not, I didn't make it up. So you see this model over and over and over again, but you don't see it commonly used. Because if everybody used it, it would disintegrate. It would have no power. Because most people, business people, are hypersensitive to any disapproval. And they are in an exercise of futility.

The Russell Brunson Show
Make Your Business Impossible to Ignore: Day with Dan Kennedy (4 of 4) | #Marketing - Ep. 18

about the disapproval. And that's so contrary. It's why you see this model. This model is not, I didn't make it up. So you see this model over and over and over again, but you don't see it commonly used. Because if everybody used it, it would disintegrate. It would have no power. Because most people, business people, are hypersensitive to any disapproval. And they are in an exercise of futility.

The Russell Brunson Show
Make Your Business Impossible to Ignore: Day with Dan Kennedy (4 of 4) | #Marketing - Ep. 18

They are seeking No disapproval. And first of all, it can't be done. So you can't do it even if you try, you know. I mean, there are people who don't like vanilla ice cream. I mean, I think it's hard to be opposed to it, but there are people who will give you a 30-minute lecture on why vanilla ice cream is terrible. and there's people that don't like anything else, right?

The Russell Brunson Show
Make Your Business Impossible to Ignore: Day with Dan Kennedy (4 of 4) | #Marketing - Ep. 18

They are seeking No disapproval. And first of all, it can't be done. So you can't do it even if you try, you know. I mean, there are people who don't like vanilla ice cream. I mean, I think it's hard to be opposed to it, but there are people who will give you a 30-minute lecture on why vanilla ice cream is terrible. and there's people that don't like anything else, right?

The Russell Brunson Show
Make Your Business Impossible to Ignore: Day with Dan Kennedy (4 of 4) | #Marketing - Ep. 18

They are seeking No disapproval. And first of all, it can't be done. So you can't do it even if you try, you know. I mean, there are people who don't like vanilla ice cream. I mean, I think it's hard to be opposed to it, but there are people who will give you a 30-minute lecture on why vanilla ice cream is terrible. and there's people that don't like anything else, right?

The Russell Brunson Show
Make Your Business Impossible to Ignore: Day with Dan Kennedy (4 of 4) | #Marketing - Ep. 18

So you can't get to 100%. You can't even get to 100% neutrality, 100% ambivalence. You can't even get to, let alone 100% approval. So you're not going to get there no matter what you do. And you're never going to be the talk of the town because of that. If that worked, in 2016, Jeb Bush would have been president. Well, because that's what he is. And that's what he fashioned himself to be.

The Russell Brunson Show
Make Your Business Impossible to Ignore: Day with Dan Kennedy (4 of 4) | #Marketing - Ep. 18

So you can't get to 100%. You can't even get to 100% neutrality, 100% ambivalence. You can't even get to, let alone 100% approval. So you're not going to get there no matter what you do. And you're never going to be the talk of the town because of that. If that worked, in 2016, Jeb Bush would have been president. Well, because that's what he is. And that's what he fashioned himself to be.

The Russell Brunson Show
Make Your Business Impossible to Ignore: Day with Dan Kennedy (4 of 4) | #Marketing - Ep. 18

So you can't get to 100%. You can't even get to 100% neutrality, 100% ambivalence. You can't even get to, let alone 100% approval. So you're not going to get there no matter what you do. And you're never going to be the talk of the town because of that. If that worked, in 2016, Jeb Bush would have been president. Well, because that's what he is. And that's what he fashioned himself to be.

The Russell Brunson Show
Make Your Business Impossible to Ignore: Day with Dan Kennedy (4 of 4) | #Marketing - Ep. 18

Nothing to object to. But nothing Period, either. Right? Nothing to really get excited about one way or the other. Right? I think, like the NFL has figured this out with halftime shows, I think they're deliberately doing shows that a lot of people talk about as the worst one ever. Mm-hmm. And people are tuning in to see how bad and offensive it can possibly be.

The Russell Brunson Show
Make Your Business Impossible to Ignore: Day with Dan Kennedy (4 of 4) | #Marketing - Ep. 18

Nothing to object to. But nothing Period, either. Right? Nothing to really get excited about one way or the other. Right? I think, like the NFL has figured this out with halftime shows, I think they're deliberately doing shows that a lot of people talk about as the worst one ever. Mm-hmm. And people are tuning in to see how bad and offensive it can possibly be.

The Russell Brunson Show
Make Your Business Impossible to Ignore: Day with Dan Kennedy (4 of 4) | #Marketing - Ep. 18

Nothing to object to. But nothing Period, either. Right? Nothing to really get excited about one way or the other. Right? I think, like the NFL has figured this out with halftime shows, I think they're deliberately doing shows that a lot of people talk about as the worst one ever. Mm-hmm. And people are tuning in to see how bad and offensive it can possibly be.

The Russell Brunson Show
Make Your Business Impossible to Ignore: Day with Dan Kennedy (4 of 4) | #Marketing - Ep. 18

And then they like complaining about it for three or four days, right? Because otherwise you wouldn't do what they've done the last couple of years. So this is contrary to sort of the way we are taught to behave in really from childhood on up, right? But like nobody drives 50 miles to get vanilla ice cream either, right? It's just not a big thing.

The Russell Brunson Show
Make Your Business Impossible to Ignore: Day with Dan Kennedy (4 of 4) | #Marketing - Ep. 18

And then they like complaining about it for three or four days, right? Because otherwise you wouldn't do what they've done the last couple of years. So this is contrary to sort of the way we are taught to behave in really from childhood on up, right? But like nobody drives 50 miles to get vanilla ice cream either, right? It's just not a big thing.

The Russell Brunson Show
Make Your Business Impossible to Ignore: Day with Dan Kennedy (4 of 4) | #Marketing - Ep. 18

And then they like complaining about it for three or four days, right? Because otherwise you wouldn't do what they've done the last couple of years. So this is contrary to sort of the way we are taught to behave in really from childhood on up, right? But like nobody drives 50 miles to get vanilla ice cream either, right? It's just not a big thing.

The Russell Brunson Show
Make Your Business Impossible to Ignore: Day with Dan Kennedy (4 of 4) | #Marketing - Ep. 18

And so if you're vanilla, and if you try and do it all positive, so if you want to get meaty up, For a time, the two highest paid broadcasters ever were Limbaugh and Howard Stern. And then when Howard went to satellite, that ended that. But they were both on AM radio. They had the two biggest audiences. All right.