Dan Kennedy

So you can't get to 100%. You can't even get to 100% neutrality, 100% ambivalence. You can't even get to, let alone 100% approval. So you're not going to get there no matter what you do. And you're never going to be the talk of the town because of that. If that worked, in 2016, Jeb Bush would have been president. Well, because that's what he is. And that's what he fashioned himself to be.

So you can't get to 100%. You can't even get to 100% neutrality, 100% ambivalence. You can't even get to, let alone 100% approval. So you're not going to get there no matter what you do. And you're never going to be the talk of the town because of that. If that worked, in 2016, Jeb Bush would have been president. Well, because that's what he is. And that's what he fashioned himself to be.

So you can't get to 100%. You can't even get to 100% neutrality, 100% ambivalence. You can't even get to, let alone 100% approval. So you're not going to get there no matter what you do. And you're never going to be the talk of the town because of that. If that worked, in 2016, Jeb Bush would have been president. Well, because that's what he is. And that's what he fashioned himself to be.

Nothing to object to. But nothing Period, either. Right? Nothing to really get excited about one way or the other. Right? I think, like the NFL has figured this out with halftime shows, I think they're deliberately doing shows that a lot of people talk about as the worst one ever. Mm-hmm. And people are tuning in to see how bad and offensive it can possibly be.

Nothing to object to. But nothing Period, either. Right? Nothing to really get excited about one way or the other. Right? I think, like the NFL has figured this out with halftime shows, I think they're deliberately doing shows that a lot of people talk about as the worst one ever. Mm-hmm. And people are tuning in to see how bad and offensive it can possibly be.

Nothing to object to. But nothing Period, either. Right? Nothing to really get excited about one way or the other. Right? I think, like the NFL has figured this out with halftime shows, I think they're deliberately doing shows that a lot of people talk about as the worst one ever. Mm-hmm. And people are tuning in to see how bad and offensive it can possibly be.

And then they like complaining about it for three or four days, right? Because otherwise you wouldn't do what they've done the last couple of years. So this is contrary to sort of the way we are taught to behave in really from childhood on up, right? But like nobody drives 50 miles to get vanilla ice cream either, right? It's just not a big thing.

And then they like complaining about it for three or four days, right? Because otherwise you wouldn't do what they've done the last couple of years. So this is contrary to sort of the way we are taught to behave in really from childhood on up, right? But like nobody drives 50 miles to get vanilla ice cream either, right? It's just not a big thing.

And then they like complaining about it for three or four days, right? Because otherwise you wouldn't do what they've done the last couple of years. So this is contrary to sort of the way we are taught to behave in really from childhood on up, right? But like nobody drives 50 miles to get vanilla ice cream either, right? It's just not a big thing.

And so if you're vanilla, and if you try and do it all positive, so if you want to get meaty up, For a time, the two highest paid broadcasters ever were Limbaugh and Howard Stern. And then when Howard went to satellite, that ended that. But they were both on AM radio. They had the two biggest audiences. All right.

And so if you're vanilla, and if you try and do it all positive, so if you want to get meaty up, For a time, the two highest paid broadcasters ever were Limbaugh and Howard Stern. And then when Howard went to satellite, that ended that. But they were both on AM radio. They had the two biggest audiences. All right.

And so if you're vanilla, and if you try and do it all positive, so if you want to get meaty up, For a time, the two highest paid broadcasters ever were Limbaugh and Howard Stern. And then when Howard went to satellite, that ended that. But they were both on AM radio. They had the two biggest audiences. All right.

And obviously not a lot in common, other than the fact that they said triggering controversial things that then got multiplied out into other media and then caused people to be curious and go take a look. Hmm. And highly disapproved of, right? In both cases. Howard has some women fans, but, you know, not a lot. It's pretty much a guy's, you know, a guy's club. Yeah.

And obviously not a lot in common, other than the fact that they said triggering controversial things that then got multiplied out into other media and then caused people to be curious and go take a look. Hmm. And highly disapproved of, right? In both cases. Howard has some women fans, but, you know, not a lot. It's pretty much a guy's, you know, a guy's club. Yeah.

And obviously not a lot in common, other than the fact that they said triggering controversial things that then got multiplied out into other media and then caused people to be curious and go take a look. Hmm. And highly disapproved of, right? In both cases. Howard has some women fans, but, you know, not a lot. It's pretty much a guy's, you know, a guy's club. Yeah.

And Limbaugh, he didn't have any liberal fans. He had liberals who listened to get mad. But so Howard had and has a lot of women who have very negative reactions to him. And the ones that listen complain amongst their friends. And the same was true of Limbaugh.

And Limbaugh, he didn't have any liberal fans. He had liberals who listened to get mad. But so Howard had and has a lot of women who have very negative reactions to him. And the ones that listen complain amongst their friends. And the same was true of Limbaugh.

And Limbaugh, he didn't have any liberal fans. He had liberals who listened to get mad. But so Howard had and has a lot of women who have very negative reactions to him. And the ones that listen complain amongst their friends. And the same was true of Limbaugh.

So again, if you're looking for a model, you're looking at not the pleasant morning AM radio host who there's three of them on the show, kind of the today show of radio. And they do the weather and they do the traffic and they talk about local community events. And here's what we know about those people. They're never going to get rich. They're never going to move up the media ladder.

So again, if you're looking for a model, you're looking at not the pleasant morning AM radio host who there's three of them on the show, kind of the today show of radio. And they do the weather and they do the traffic and they talk about local community events. And here's what we know about those people. They're never going to get rich. They're never going to move up the media ladder.