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Dan Kennedy

๐Ÿ‘ค Speaker
See mentions of this person in podcasts
1188 total appearances

Appearances Over Time

Podcast Appearances

The Russell Brunson Show
Break the Rules, Win the Market: Day with Dan Kennedy (2 of 4) | #Marketing - Ep. 16

Hey, well, you gotta, you gotta do a big proposal. and a competitive title analysis, and then you've got to find agents who have represented your kind of content, and you've got to submit packages to the agents, and you've got to grovel and beg and plead to get some agent to accept you as a first-time unpublished author.

The Russell Brunson Show
Break the Rules, Win the Market: Day with Dan Kennedy (2 of 4) | #Marketing - Ep. 16

And then if you're lucky, that agent will get you a deal, probably with a small, insignificant publisher for little or no advance. And then you get to write the book, and then ultimately the book will get published. And if you get out there and hump and hump and hump and hump and hump so it doesn't die, you might establish a good enough record that you can get a second book deal, right?

The Russell Brunson Show
Break the Rules, Win the Market: Day with Dan Kennedy (2 of 4) | #Marketing - Ep. 16

And then if you're lucky, that agent will get you a deal, probably with a small, insignificant publisher for little or no advance. And then you get to write the book, and then ultimately the book will get published. And if you get out there and hump and hump and hump and hump and hump so it doesn't die, you might establish a good enough record that you can get a second book deal, right?

The Russell Brunson Show
Break the Rules, Win the Market: Day with Dan Kennedy (2 of 4) | #Marketing - Ep. 16

And then if you're lucky, that agent will get you a deal, probably with a small, insignificant publisher for little or no advance. And then you get to write the book, and then ultimately the book will get published. And if you get out there and hump and hump and hump and hump and hump so it doesn't die, you might establish a good enough record that you can get a second book deal, right?

The Russell Brunson Show
Break the Rules, Win the Market: Day with Dan Kennedy (2 of 4) | #Marketing - Ep. 16

So this sounded really slow to me, right? And the mathematical odds were and still are astronomically against you. The number of proposals the average agent gets coming over the transom is, I don't know, 20,000 a year, 30,000 a year, 40,000 a year. He's got some NYU intern going through them and picking out the ones he should see and sending the rest of them all the standard rejection.

The Russell Brunson Show
Break the Rules, Win the Market: Day with Dan Kennedy (2 of 4) | #Marketing - Ep. 16

So this sounded really slow to me, right? And the mathematical odds were and still are astronomically against you. The number of proposals the average agent gets coming over the transom is, I don't know, 20,000 a year, 30,000 a year, 40,000 a year. He's got some NYU intern going through them and picking out the ones he should see and sending the rest of them all the standard rejection.

The Russell Brunson Show
Break the Rules, Win the Market: Day with Dan Kennedy (2 of 4) | #Marketing - Ep. 16

So this sounded really slow to me, right? And the mathematical odds were and still are astronomically against you. The number of proposals the average agent gets coming over the transom is, I don't know, 20,000 a year, 30,000 a year, 40,000 a year. He's got some NYU intern going through them and picking out the ones he should see and sending the rest of them all the standard rejection.

The Russell Brunson Show
Break the Rules, Win the Market: Day with Dan Kennedy (2 of 4) | #Marketing - Ep. 16

I mean, the system was horrible, right? Just horrible. I said, if I'm going to settle for small, anyway, why don't I just go see the publishers, right? Because I'm a sales guy. If I get in front of somebody, I can kind of sell. Not every author could do that, but I can do that. Well, you can't, you know. So now the wise troops are telling me you can't do that. Well, why can't you do it?

The Russell Brunson Show
Break the Rules, Win the Market: Day with Dan Kennedy (2 of 4) | #Marketing - Ep. 16

I mean, the system was horrible, right? Just horrible. I said, if I'm going to settle for small, anyway, why don't I just go see the publishers, right? Because I'm a sales guy. If I get in front of somebody, I can kind of sell. Not every author could do that, but I can do that. Well, you can't, you know. So now the wise troops are telling me you can't do that. Well, why can't you do it?

The Russell Brunson Show
Break the Rules, Win the Market: Day with Dan Kennedy (2 of 4) | #Marketing - Ep. 16

I mean, the system was horrible, right? Just horrible. I said, if I'm going to settle for small, anyway, why don't I just go see the publishers, right? Because I'm a sales guy. If I get in front of somebody, I can kind of sell. Not every author could do that, but I can do that. Well, you can't, you know. So now the wise troops are telling me you can't do that. Well, why can't you do it?

The Russell Brunson Show
Break the Rules, Win the Market: Day with Dan Kennedy (2 of 4) | #Marketing - Ep. 16

It's just not done. I said, well, why isn't it done? Well, they won't allow it. I said, well, if it's never done, how do you know they won't allow it? Because nobody's done it. Well, you can't do it, right? So the big, it's called Book Expo now, American Booksellers Association. All the publishers exhibit there for all trade.

The Russell Brunson Show
Break the Rules, Win the Market: Day with Dan Kennedy (2 of 4) | #Marketing - Ep. 16

It's just not done. I said, well, why isn't it done? Well, they won't allow it. I said, well, if it's never done, how do you know they won't allow it? Because nobody's done it. Well, you can't do it, right? So the big, it's called Book Expo now, American Booksellers Association. All the publishers exhibit there for all trade.

The Russell Brunson Show
Break the Rules, Win the Market: Day with Dan Kennedy (2 of 4) | #Marketing - Ep. 16

It's just not done. I said, well, why isn't it done? Well, they won't allow it. I said, well, if it's never done, how do you know they won't allow it? Because nobody's done it. Well, you can't do it, right? So the big, it's called Book Expo now, American Booksellers Association. All the publishers exhibit there for all trade.

The Russell Brunson Show
Break the Rules, Win the Market: Day with Dan Kennedy (2 of 4) | #Marketing - Ep. 16

It's smaller now because of Amazon effect, but it's all the bookstores went there. So I went. And most of the publishers, the small ones for sure, the presidents are there in the booth. The editors are there in the booth for the five days of the show. Even the big publishers, they're there for a day or so. So I door knocked essentially. I went for, they're all there in one place, right?

The Russell Brunson Show
Break the Rules, Win the Market: Day with Dan Kennedy (2 of 4) | #Marketing - Ep. 16

It's smaller now because of Amazon effect, but it's all the bookstores went there. So I went. And most of the publishers, the small ones for sure, the presidents are there in the booth. The editors are there in the booth for the five days of the show. Even the big publishers, they're there for a day or so. So I door knocked essentially. I went for, they're all there in one place, right?

The Russell Brunson Show
Break the Rules, Win the Market: Day with Dan Kennedy (2 of 4) | #Marketing - Ep. 16

It's smaller now because of Amazon effect, but it's all the bookstores went there. So I went. And most of the publishers, the small ones for sure, the presidents are there in the booth. The editors are there in the booth for the five days of the show. Even the big publishers, they're there for a day or so. So I door knocked essentially. I went for, they're all there in one place, right?

The Russell Brunson Show
Break the Rules, Win the Market: Day with Dan Kennedy (2 of 4) | #Marketing - Ep. 16

booth to booth. Here I am. You should publish me. Here's what I want to do, right? And I got a deal. I didn't get exactly the deal I wanted, but I got a deal sitting on the floor in the food court with the one president of the publishing company. And Afterwards, my agent at the time, who I fired, who had told me you can't do this, he said, I don't know how this could possibly happen.

The Russell Brunson Show
Break the Rules, Win the Market: Day with Dan Kennedy (2 of 4) | #Marketing - Ep. 16

booth to booth. Here I am. You should publish me. Here's what I want to do, right? And I got a deal. I didn't get exactly the deal I wanted, but I got a deal sitting on the floor in the food court with the one president of the publishing company. And Afterwards, my agent at the time, who I fired, who had told me you can't do this, he said, I don't know how this could possibly happen.

The Russell Brunson Show
Break the Rules, Win the Market: Day with Dan Kennedy (2 of 4) | #Marketing - Ep. 16

booth to booth. Here I am. You should publish me. Here's what I want to do, right? And I got a deal. I didn't get exactly the deal I wanted, but I got a deal sitting on the floor in the food court with the one president of the publishing company. And Afterwards, my agent at the time, who I fired, who had told me you can't do this, he said, I don't know how this could possibly happen.

The Russell Brunson Show
Break the Rules, Win the Market: Day with Dan Kennedy (2 of 4) | #Marketing - Ep. 16

I said, you go booth to booth, and you interrupt their conversation, and you talk to them. And so I had a bucket list item. I always wanted to do mystery novels but I got enough rejection slips early that you know I'm the Woody Allen thing you know try try try try again and now stop you're making a fool out of yourself so now late gee you know I still would like to do a couple mystery novels