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Dan Kennedy

๐Ÿ‘ค Speaker
See mentions of this person in podcasts
1218 total appearances

Appearances Over Time

Podcast Appearances

The Russell Brunson Show
Break the Rules, Win the Market: Day with Dan Kennedy (2 of 4) | #Marketing - Ep. 16

So we installed pre-pay as the man on the white horse positioned how bad the business was Otherwise, I have a client that I also have an interest in right now. Sobarimplants.com, where we were saying to the dentist, the days of general dentistry and filling a tooth, you got to forget all that. Because one implant case, it's the same as the options trading argument. Right. Right.

The Russell Brunson Show
Break the Rules, Win the Market: Day with Dan Kennedy (2 of 4) | #Marketing - Ep. 16

So we installed pre-pay as the man on the white horse positioned how bad the business was Otherwise, I have a client that I also have an interest in right now. Sobarimplants.com, where we were saying to the dentist, the days of general dentistry and filling a tooth, you got to forget all that. Because one implant case, it's the same as the options trading argument. Right. Right.

The Russell Brunson Show
Break the Rules, Win the Market: Day with Dan Kennedy (2 of 4) | #Marketing - Ep. 16

And in publishing, I never really taught it to anybody. But what I did, so when I started to do my first book, The landscape is very different today because the gatekeepers are diminishing and, well, they're changing. Amazon is actually now more of a gatekeeper than the publishers. The promise was they were going to go away, but they didn't. But in the 70s and the 80s all the way into the 90s,

The Russell Brunson Show
Break the Rules, Win the Market: Day with Dan Kennedy (2 of 4) | #Marketing - Ep. 16

And in publishing, I never really taught it to anybody. But what I did, so when I started to do my first book, The landscape is very different today because the gatekeepers are diminishing and, well, they're changing. Amazon is actually now more of a gatekeeper than the publishers. The promise was they were going to go away, but they didn't. But in the 70s and the 80s all the way into the 90s,

The Russell Brunson Show
Break the Rules, Win the Market: Day with Dan Kennedy (2 of 4) | #Marketing - Ep. 16

And in publishing, I never really taught it to anybody. But what I did, so when I started to do my first book, The landscape is very different today because the gatekeepers are diminishing and, well, they're changing. Amazon is actually now more of a gatekeeper than the publishers. The promise was they were going to go away, but they didn't. But in the 70s and the 80s all the way into the 90s,

The Russell Brunson Show
Break the Rules, Win the Market: Day with Dan Kennedy (2 of 4) | #Marketing - Ep. 16

the publishers were much more important than they are today. And the bookstores were much more important than they are today because almost all books were sold through bookstores. Uh, and so there was a hierarchy when you ask any other author or you query to publisher or whatever, how do I get my book published? There was a, like a little rule book. There was dog bot.

The Russell Brunson Show
Break the Rules, Win the Market: Day with Dan Kennedy (2 of 4) | #Marketing - Ep. 16

the publishers were much more important than they are today. And the bookstores were much more important than they are today because almost all books were sold through bookstores. Uh, and so there was a hierarchy when you ask any other author or you query to publisher or whatever, how do I get my book published? There was a, like a little rule book. There was dog bot.

The Russell Brunson Show
Break the Rules, Win the Market: Day with Dan Kennedy (2 of 4) | #Marketing - Ep. 16

the publishers were much more important than they are today. And the bookstores were much more important than they are today because almost all books were sold through bookstores. Uh, and so there was a hierarchy when you ask any other author or you query to publisher or whatever, how do I get my book published? There was a, like a little rule book. There was dog bot.

The Russell Brunson Show
Break the Rules, Win the Market: Day with Dan Kennedy (2 of 4) | #Marketing - Ep. 16

Hey, well, you gotta, you gotta do a big proposal. and a competitive title analysis, and then you've got to find agents who have represented your kind of content, and you've got to submit packages to the agents, and you've got to grovel and beg and plead to get some agent to accept you as a first-time unpublished author.

The Russell Brunson Show
Break the Rules, Win the Market: Day with Dan Kennedy (2 of 4) | #Marketing - Ep. 16

Hey, well, you gotta, you gotta do a big proposal. and a competitive title analysis, and then you've got to find agents who have represented your kind of content, and you've got to submit packages to the agents, and you've got to grovel and beg and plead to get some agent to accept you as a first-time unpublished author.

The Russell Brunson Show
Break the Rules, Win the Market: Day with Dan Kennedy (2 of 4) | #Marketing - Ep. 16

Hey, well, you gotta, you gotta do a big proposal. and a competitive title analysis, and then you've got to find agents who have represented your kind of content, and you've got to submit packages to the agents, and you've got to grovel and beg and plead to get some agent to accept you as a first-time unpublished author.

The Russell Brunson Show
Break the Rules, Win the Market: Day with Dan Kennedy (2 of 4) | #Marketing - Ep. 16

And then if you're lucky, that agent will get you a deal, probably with a small, insignificant publisher for little or no advance. And then you get to write the book, and then ultimately the book will get published. And if you get out there and hump and hump and hump and hump and hump so it doesn't die, you might establish a good enough record that you can get a second book deal, right?

The Russell Brunson Show
Break the Rules, Win the Market: Day with Dan Kennedy (2 of 4) | #Marketing - Ep. 16

And then if you're lucky, that agent will get you a deal, probably with a small, insignificant publisher for little or no advance. And then you get to write the book, and then ultimately the book will get published. And if you get out there and hump and hump and hump and hump and hump so it doesn't die, you might establish a good enough record that you can get a second book deal, right?

The Russell Brunson Show
Break the Rules, Win the Market: Day with Dan Kennedy (2 of 4) | #Marketing - Ep. 16

And then if you're lucky, that agent will get you a deal, probably with a small, insignificant publisher for little or no advance. And then you get to write the book, and then ultimately the book will get published. And if you get out there and hump and hump and hump and hump and hump so it doesn't die, you might establish a good enough record that you can get a second book deal, right?

The Russell Brunson Show
Break the Rules, Win the Market: Day with Dan Kennedy (2 of 4) | #Marketing - Ep. 16

So this sounded really slow to me, right? And the mathematical odds were and still are astronomically against you. The number of proposals the average agent gets coming over the transom is, I don't know, 20,000 a year, 30,000 a year, 40,000 a year. He's got some NYU intern going through them and picking out the ones he should see and sending the rest of them all the standard rejection.

The Russell Brunson Show
Break the Rules, Win the Market: Day with Dan Kennedy (2 of 4) | #Marketing - Ep. 16

So this sounded really slow to me, right? And the mathematical odds were and still are astronomically against you. The number of proposals the average agent gets coming over the transom is, I don't know, 20,000 a year, 30,000 a year, 40,000 a year. He's got some NYU intern going through them and picking out the ones he should see and sending the rest of them all the standard rejection.

The Russell Brunson Show
Break the Rules, Win the Market: Day with Dan Kennedy (2 of 4) | #Marketing - Ep. 16

So this sounded really slow to me, right? And the mathematical odds were and still are astronomically against you. The number of proposals the average agent gets coming over the transom is, I don't know, 20,000 a year, 30,000 a year, 40,000 a year. He's got some NYU intern going through them and picking out the ones he should see and sending the rest of them all the standard rejection.

The Russell Brunson Show
Break the Rules, Win the Market: Day with Dan Kennedy (2 of 4) | #Marketing - Ep. 16

I mean, the system was horrible, right? Just horrible. I said, if I'm going to settle for small, anyway, why don't I just go see the publishers, right? Because I'm a sales guy. If I get in front of somebody, I can kind of sell. Not every author could do that, but I can do that. Well, you can't, you know. So now the wise troops are telling me you can't do that. Well, why can't you do it?

The Russell Brunson Show
Break the Rules, Win the Market: Day with Dan Kennedy (2 of 4) | #Marketing - Ep. 16

I mean, the system was horrible, right? Just horrible. I said, if I'm going to settle for small, anyway, why don't I just go see the publishers, right? Because I'm a sales guy. If I get in front of somebody, I can kind of sell. Not every author could do that, but I can do that. Well, you can't, you know. So now the wise troops are telling me you can't do that. Well, why can't you do it?

The Russell Brunson Show
Break the Rules, Win the Market: Day with Dan Kennedy (2 of 4) | #Marketing - Ep. 16

I mean, the system was horrible, right? Just horrible. I said, if I'm going to settle for small, anyway, why don't I just go see the publishers, right? Because I'm a sales guy. If I get in front of somebody, I can kind of sell. Not every author could do that, but I can do that. Well, you can't, you know. So now the wise troops are telling me you can't do that. Well, why can't you do it?