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Dan Kennedy

๐Ÿ‘ค Speaker
See mentions of this person in podcasts
1218 total appearances

Appearances Over Time

Podcast Appearances

The Russell Brunson Show
Break the Rules, Win the Market: Day with Dan Kennedy (2 of 4) | #Marketing - Ep. 16

It's just not done. I said, well, why isn't it done? Well, they won't allow it. I said, well, if it's never done, how do you know they won't allow it? Because nobody's done it. Well, you can't do it, right? So the big, it's called Book Expo now, American Booksellers Association. All the publishers exhibit there for all trade.

The Russell Brunson Show
Break the Rules, Win the Market: Day with Dan Kennedy (2 of 4) | #Marketing - Ep. 16

It's just not done. I said, well, why isn't it done? Well, they won't allow it. I said, well, if it's never done, how do you know they won't allow it? Because nobody's done it. Well, you can't do it, right? So the big, it's called Book Expo now, American Booksellers Association. All the publishers exhibit there for all trade.

The Russell Brunson Show
Break the Rules, Win the Market: Day with Dan Kennedy (2 of 4) | #Marketing - Ep. 16

It's just not done. I said, well, why isn't it done? Well, they won't allow it. I said, well, if it's never done, how do you know they won't allow it? Because nobody's done it. Well, you can't do it, right? So the big, it's called Book Expo now, American Booksellers Association. All the publishers exhibit there for all trade.

The Russell Brunson Show
Break the Rules, Win the Market: Day with Dan Kennedy (2 of 4) | #Marketing - Ep. 16

It's smaller now because of Amazon effect, but it's all the bookstores went there. So I went. And most of the publishers, the small ones for sure, the presidents are there in the booth. The editors are there in the booth for the five days of the show. Even the big publishers, they're there for a day or so. So I door knocked essentially. I went for, they're all there in one place, right?

The Russell Brunson Show
Break the Rules, Win the Market: Day with Dan Kennedy (2 of 4) | #Marketing - Ep. 16

It's smaller now because of Amazon effect, but it's all the bookstores went there. So I went. And most of the publishers, the small ones for sure, the presidents are there in the booth. The editors are there in the booth for the five days of the show. Even the big publishers, they're there for a day or so. So I door knocked essentially. I went for, they're all there in one place, right?

The Russell Brunson Show
Break the Rules, Win the Market: Day with Dan Kennedy (2 of 4) | #Marketing - Ep. 16

It's smaller now because of Amazon effect, but it's all the bookstores went there. So I went. And most of the publishers, the small ones for sure, the presidents are there in the booth. The editors are there in the booth for the five days of the show. Even the big publishers, they're there for a day or so. So I door knocked essentially. I went for, they're all there in one place, right?

The Russell Brunson Show
Break the Rules, Win the Market: Day with Dan Kennedy (2 of 4) | #Marketing - Ep. 16

booth to booth. Here I am. You should publish me. Here's what I want to do, right? And I got a deal. I didn't get exactly the deal I wanted, but I got a deal sitting on the floor in the food court with the one president of the publishing company. And Afterwards, my agent at the time, who I fired, who had told me you can't do this, he said, I don't know how this could possibly happen.

The Russell Brunson Show
Break the Rules, Win the Market: Day with Dan Kennedy (2 of 4) | #Marketing - Ep. 16

booth to booth. Here I am. You should publish me. Here's what I want to do, right? And I got a deal. I didn't get exactly the deal I wanted, but I got a deal sitting on the floor in the food court with the one president of the publishing company. And Afterwards, my agent at the time, who I fired, who had told me you can't do this, he said, I don't know how this could possibly happen.

The Russell Brunson Show
Break the Rules, Win the Market: Day with Dan Kennedy (2 of 4) | #Marketing - Ep. 16

booth to booth. Here I am. You should publish me. Here's what I want to do, right? And I got a deal. I didn't get exactly the deal I wanted, but I got a deal sitting on the floor in the food court with the one president of the publishing company. And Afterwards, my agent at the time, who I fired, who had told me you can't do this, he said, I don't know how this could possibly happen.

The Russell Brunson Show
Break the Rules, Win the Market: Day with Dan Kennedy (2 of 4) | #Marketing - Ep. 16

I said, you go booth to booth, and you interrupt their conversation, and you talk to them. And so I had a bucket list item. I always wanted to do mystery novels but I got enough rejection slips early that you know I'm the Woody Allen thing you know try try try try again and now stop you're making a fool out of yourself so now late gee you know I still would like to do a couple mystery novels

The Russell Brunson Show
Break the Rules, Win the Market: Day with Dan Kennedy (2 of 4) | #Marketing - Ep. 16

I said, you go booth to booth, and you interrupt their conversation, and you talk to them. And so I had a bucket list item. I always wanted to do mystery novels but I got enough rejection slips early that you know I'm the Woody Allen thing you know try try try try again and now stop you're making a fool out of yourself so now late gee you know I still would like to do a couple mystery novels

The Russell Brunson Show
Break the Rules, Win the Market: Day with Dan Kennedy (2 of 4) | #Marketing - Ep. 16

I said, you go booth to booth, and you interrupt their conversation, and you talk to them. And so I had a bucket list item. I always wanted to do mystery novels but I got enough rejection slips early that you know I'm the Woody Allen thing you know try try try try again and now stop you're making a fool out of yourself so now late gee you know I still would like to do a couple mystery novels

The Russell Brunson Show
Break the Rules, Win the Market: Day with Dan Kennedy (2 of 4) | #Marketing - Ep. 16

So Mystery Writers of America has an event. Every association has an event. So I go, and I'm standing in a room, panels are up front. It's the same crap I heard 40 years ago. I mean, for fiction now. Well, you got to get an agent. And so you got to kiss agent's butts. And you got to try and find a really tiny little agent. We'll take a first-time author.

The Russell Brunson Show
Break the Rules, Win the Market: Day with Dan Kennedy (2 of 4) | #Marketing - Ep. 16

So Mystery Writers of America has an event. Every association has an event. So I go, and I'm standing in a room, panels are up front. It's the same crap I heard 40 years ago. I mean, for fiction now. Well, you got to get an agent. And so you got to kiss agent's butts. And you got to try and find a really tiny little agent. We'll take a first-time author.

The Russell Brunson Show
Break the Rules, Win the Market: Day with Dan Kennedy (2 of 4) | #Marketing - Ep. 16

So Mystery Writers of America has an event. Every association has an event. So I go, and I'm standing in a room, panels are up front. It's the same crap I heard 40 years ago. I mean, for fiction now. Well, you got to get an agent. And so you got to kiss agent's butts. And you got to try and find a really tiny little agent. We'll take a first-time author.

The Russell Brunson Show
Break the Rules, Win the Market: Day with Dan Kennedy (2 of 4) | #Marketing - Ep. 16

And I'm listening to this in the back of my room, and I'm thinking, this is a bucket list item for me, man. I ain't going to live long enough, you know, to do all this. This is a bad plan. And we have, who lives one community over from us, a well-published, mid-list author. I mean, he ain't big time, but he's got like 30 mystery novels published with the same main detective character and so forth.

The Russell Brunson Show
Break the Rules, Win the Market: Day with Dan Kennedy (2 of 4) | #Marketing - Ep. 16

And I'm listening to this in the back of my room, and I'm thinking, this is a bucket list item for me, man. I ain't going to live long enough, you know, to do all this. This is a bad plan. And we have, who lives one community over from us, a well-published, mid-list author. I mean, he ain't big time, but he's got like 30 mystery novels published with the same main detective character and so forth.

The Russell Brunson Show
Break the Rules, Win the Market: Day with Dan Kennedy (2 of 4) | #Marketing - Ep. 16

And I'm listening to this in the back of my room, and I'm thinking, this is a bucket list item for me, man. I ain't going to live long enough, you know, to do all this. This is a bad plan. And we have, who lives one community over from us, a well-published, mid-list author. I mean, he ain't big time, but he's got like 30 mystery novels published with the same main detective character and so forth.

The Russell Brunson Show
Break the Rules, Win the Market: Day with Dan Kennedy (2 of 4) | #Marketing - Ep. 16

So if you think about like Spencer, it'd be a low rent kind of Spencer. And he's right in my backyard, right? So I can do math. I have my nonfiction agent pull his Nielsen numbers. So I know how many books he's selling. I know roughly what his royalty is. I now know what his annual income is. And it's less than impressive. And I happen to now have money.

The Russell Brunson Show
Break the Rules, Win the Market: Day with Dan Kennedy (2 of 4) | #Marketing - Ep. 16

So if you think about like Spencer, it'd be a low rent kind of Spencer. And he's right in my backyard, right? So I can do math. I have my nonfiction agent pull his Nielsen numbers. So I know how many books he's selling. I know roughly what his royalty is. I now know what his annual income is. And it's less than impressive. And I happen to now have money.