Dan Kennedy

Now I know we get them. I know we get them. And so now you get them. Whether you know it or not, they're coming into your office, I promise you. And I've never been interested in it. Unless it's a funny one. And then Bill would show it to me, or Carla would show it to me, but for the most part, I don't care. See, I I care about the one I got, not the 10 I didn't.

And I know there will be more of those than there will of these. So I care about their value, right? Those are the two things you care about. So you have to be like, okay, with how that works. Early on, like at NSA, I had to be okay with being there for three days and seeing people cluster to avoid me, right? Or deliberately

And I know there will be more of those than there will of these. So I care about their value, right? Those are the two things you care about. So you have to be like, okay, with how that works. Early on, like at NSA, I had to be okay with being there for three days and seeing people cluster to avoid me, right? Or deliberately

And I know there will be more of those than there will of these. So I care about their value, right? Those are the two things you care about. So you have to be like, okay, with how that works. Early on, like at NSA, I had to be okay with being there for three days and seeing people cluster to avoid me, right? Or deliberately

talk amongst themselves at the cocktail reception loud enough that I heard it. You know, I had to be okay with that stuff. And mostly I found it, you know, funny. And Charlie Daniels is a great, the title of his book is something like, don't worry about the empty seats. And so that's one.

talk amongst themselves at the cocktail reception loud enough that I heard it. You know, I had to be okay with that stuff. And mostly I found it, you know, funny. And Charlie Daniels is a great, the title of his book is something like, don't worry about the empty seats. And so that's one.

talk amongst themselves at the cocktail reception loud enough that I heard it. You know, I had to be okay with that stuff. And mostly I found it, you know, funny. And Charlie Daniels is a great, the title of his book is something like, don't worry about the empty seats. And so that's one.

I should really look at my notes to make sure I don't mess this up. You do have to prepare those around you. Because especially now with social media, your family is probably going to see it. Your staff is going to see and hear it. And they have to be kind of immunized to it, right? And you have to do your own, in politics it's called opposition research.

I should really look at my notes to make sure I don't mess this up. You do have to prepare those around you. Because especially now with social media, your family is probably going to see it. Your staff is going to see and hear it. And they have to be kind of immunized to it, right? And you have to do your own, in politics it's called opposition research.

I should really look at my notes to make sure I don't mess this up. You do have to prepare those around you. Because especially now with social media, your family is probably going to see it. Your staff is going to see and hear it. And they have to be kind of immunized to it, right? And you have to do your own, in politics it's called opposition research.

So you want to know what is in your past, right? and present that can be attacked for whatever reason. Most people have at least a few things. You know, I always said if I ran for office, my first two hour speech would be the confessional of, you know, all the faiths. Here's my dirty laundry. You got it all. Exactly. Exactly. And so you got to kind of know.

So you want to know what is in your past, right? and present that can be attacked for whatever reason. Most people have at least a few things. You know, I always said if I ran for office, my first two hour speech would be the confessional of, you know, all the faiths. Here's my dirty laundry. You got it all. Exactly. Exactly. And so you got to kind of know.

So you want to know what is in your past, right? and present that can be attacked for whatever reason. Most people have at least a few things. You know, I always said if I ran for office, my first two hour speech would be the confessional of, you know, all the faiths. Here's my dirty laundry. You got it all. Exactly. Exactly. And so you got to kind of know.

where the opposition will attack if they can. Right. Uh, I got a lot over the years, for example, of, um, um, he he's only in it for the money. Right. Which I have always openly addressed. Right. I mean, I love you all, but I wouldn't be here if I wasn't getting paid. I mean, sorry, but, you know, I've got a hobby.

where the opposition will attack if they can. Right. Uh, I got a lot over the years, for example, of, um, um, he he's only in it for the money. Right. Which I have always openly addressed. Right. I mean, I love you all, but I wouldn't be here if I wasn't getting paid. I mean, sorry, but, you know, I've got a hobby.

where the opposition will attack if they can. Right. Uh, I got a lot over the years, for example, of, um, um, he he's only in it for the money. Right. Which I have always openly addressed. Right. I mean, I love you all, but I wouldn't be here if I wasn't getting paid. I mean, sorry, but, you know, I've got a hobby.

And they have four legs and they don't talk back and they, you know, they're much easier to amuse than you are. You know, you just show up with a carrot and you're goalless. So I've always said, of course I'm in it for the money, right? And so should you be too. Business is about profit. And so a question is, where's the profit in that?

And they have four legs and they don't talk back and they, you know, they're much easier to amuse than you are. You know, you just show up with a carrot and you're goalless. So I've always said, of course I'm in it for the money, right? And so should you be too. Business is about profit. And so a question is, where's the profit in that?

And they have four legs and they don't talk back and they, you know, they're much easier to amuse than you are. You know, you just show up with a carrot and you're goalless. So I've always said, of course I'm in it for the money, right? And so should you be too. Business is about profit. And so a question is, where's the profit in that?

And if there's no profit in that, why in the hell are you doing it? So in many cases, in our kind of business, you can preempt it by teaching it. You can preempt it by disclosure. Transparency makes a lot of personal attacks impossible. It's like I've never attempted to hide the fact that I went through a personal and corporate bankruptcy.