Dan Kennedy

So, you know, they'll be here in Vegas for four days and they're going to see the second most effective place in the world at dollars per head per day. And so every place they go should be a seminar. And they'll miss 80% of it because they own jewelry stores and a jewelry website, and they're not in a jewelry store when they are seeing... a fabulous sales technique, right?

So, you know, they'll be here in Vegas for four days and they're going to see the second most effective place in the world at dollars per head per day. And so every place they go should be a seminar. And they'll miss 80% of it because they own jewelry stores and a jewelry website, and they're not in a jewelry store when they are seeing... a fabulous sales technique, right?

They'll go to a great restaurant and they'll have a great time and they will never translate what they're experiencing to what should be happening in their business because their business is different, right? And it's not.

They'll go to a great restaurant and they'll have a great time and they will never translate what they're experiencing to what should be happening in their business because their business is different, right? And it's not.

They'll go to a great restaurant and they'll have a great time and they will never translate what they're experiencing to what should be happening in their business because their business is different, right? And it's not.

Yeah. And Disney does it with no hookers. So, you know, that brings the dollars per day down right there. No adult shows and no gambling. And Disney still beats them. They passed them about almost a decade ago and they've held it. So Disney gets the greatest number of dollars per day per person present. and Vegas is right there, nipping at them second.

Yeah. And Disney does it with no hookers. So, you know, that brings the dollars per day down right there. No adult shows and no gambling. And Disney still beats them. They passed them about almost a decade ago and they've held it. So Disney gets the greatest number of dollars per day per person present. and Vegas is right there, nipping at them second.

Yeah. And Disney does it with no hookers. So, you know, that brings the dollars per day down right there. No adult shows and no gambling. And Disney still beats them. They passed them about almost a decade ago and they've held it. So Disney gets the greatest number of dollars per day per person present. and Vegas is right there, nipping at them second.

Well, so it's a good characterization. When you look at a market, a business category of any kind, you are typically from outside. You are typically only seeing the tip of the iceberg. If you're already in it. You tend to be limited in what you let yourself see because you only see your methodology and the commonly used methodology. Technological advancement for the Amish is very slow.

Well, so it's a good characterization. When you look at a market, a business category of any kind, you are typically from outside. You are typically only seeing the tip of the iceberg. If you're already in it. You tend to be limited in what you let yourself see because you only see your methodology and the commonly used methodology. Technological advancement for the Amish is very slow.

Well, so it's a good characterization. When you look at a market, a business category of any kind, you are typically from outside. You are typically only seeing the tip of the iceberg. If you're already in it. You tend to be limited in what you let yourself see because you only see your methodology and the commonly used methodology. Technological advancement for the Amish is very slow.

because they try only to see each other. So getting two mules hooked to the plow instead of one was like a two-generation revolution. So one of those two things happens. From outside, you only see the top, the tip of what's visible to the naked eye.

because they try only to see each other. So getting two mules hooked to the plow instead of one was like a two-generation revolution. So one of those two things happens. From outside, you only see the top, the tip of what's visible to the naked eye.

because they try only to see each other. So getting two mules hooked to the plow instead of one was like a two-generation revolution. So one of those two things happens. From outside, you only see the top, the tip of what's visible to the naked eye.

and you hear what's being said at that level, but what's not being said and what is not seen by the naked eye is what's most important in breaking into, disrupting, attracting attention, and leapfrogging in a market. The

and you hear what's being said at that level, but what's not being said and what is not seen by the naked eye is what's most important in breaking into, disrupting, attracting attention, and leapfrogging in a market. The

and you hear what's being said at that level, but what's not being said and what is not seen by the naked eye is what's most important in breaking into, disrupting, attracting attention, and leapfrogging in a market. The

many markets the disrupting effect has been built around direct marketing but it's also been built around personality because most established markets have a organized established ruling class a a leadership that has a book of rules that it enforces principally for its own purposes to maintain their position and the status quo. Almost every market has that. And

many markets the disrupting effect has been built around direct marketing but it's also been built around personality because most established markets have a organized established ruling class a a leadership that has a book of rules that it enforces principally for its own purposes to maintain their position and the status quo. Almost every market has that. And

many markets the disrupting effect has been built around direct marketing but it's also been built around personality because most established markets have a organized established ruling class a a leadership that has a book of rules that it enforces principally for its own purposes to maintain their position and the status quo. Almost every market has that. And