Dan Kennedy
๐ค SpeakerAppearances Over Time
Podcast Appearances
Had to sue to make them rescind it and reinstate me with no gap in the dates in the directory, so it is as if it never happened, and a printed apology in the newsletter. So they will exile you if they can. They will try to kill you, but I don't mean that physically. But like with deplatforming, think about the last four or five years or so. The virus years forward, think about how many
Had to sue to make them rescind it and reinstate me with no gap in the dates in the directory, so it is as if it never happened, and a printed apology in the newsletter. So they will exile you if they can. They will try to kill you, but I don't mean that physically. But like with deplatforming, think about the last four or five years or so. The virus years forward, think about how many
thought leaders, if you will, doctors in political circles, have just been deplatformed. They can't process any credit cards. Their site's taken down. So they've effectively killed them. So they will try and kill you. And failing that, they will also, if they have media... and they have friendly media, that media will now attack you.
thought leaders, if you will, doctors in political circles, have just been deplatformed. They can't process any credit cards. Their site's taken down. So they've effectively killed them. So they will try and kill you. And failing that, they will also, if they have media... and they have friendly media, that media will now attack you.
thought leaders, if you will, doctors in political circles, have just been deplatformed. They can't process any credit cards. Their site's taken down. So they've effectively killed them. So they will try and kill you. And failing that, they will also, if they have media... and they have friendly media, that media will now attack you.
In chiropractic, where we're introducing prepay, the main trade journal, Dynamic Chiropractic, it's published every week. It's like a newspaper. But calling it a newspaper is like calling ABC a news network. You know, I mean, it's... They went after us like every week. And they rallied other media to go after us all the way to 60 Minutes.
In chiropractic, where we're introducing prepay, the main trade journal, Dynamic Chiropractic, it's published every week. It's like a newspaper. But calling it a newspaper is like calling ABC a news network. You know, I mean, it's... They went after us like every week. And they rallied other media to go after us all the way to 60 Minutes.
In chiropractic, where we're introducing prepay, the main trade journal, Dynamic Chiropractic, it's published every week. It's like a newspaper. But calling it a newspaper is like calling ABC a news network. You know, I mean, it's... They went after us like every week. And they rallied other media to go after us all the way to 60 Minutes.
So the main company that I worked with was attacked on 60 Minutes. Yeah. And the owner of the company was an idiot. And he spent four days on his yacht with Morley Safer and a camera crew. I mean... And it was pretty bad.
So the main company that I worked with was attacked on 60 Minutes. Yeah. And the owner of the company was an idiot. And he spent four days on his yacht with Morley Safer and a camera crew. I mean... And it was pretty bad.
So the main company that I worked with was attacked on 60 Minutes. Yeah. And the owner of the company was an idiot. And he spent four days on his yacht with Morley Safer and a camera crew. I mean... And it was pretty bad.
I mean, it was a pretty good hatchet job about this company teaching everybody, all these chiropractors, how to rip patients off and take $20,000 and $30,000 from them all at one time. I mean, it was pretty ugly. But for five years, we used, as seen on 60 Minutes, and... and has seen on CBS. So, you do have to be prepared.
I mean, it was a pretty good hatchet job about this company teaching everybody, all these chiropractors, how to rip patients off and take $20,000 and $30,000 from them all at one time. I mean, it was pretty ugly. But for five years, we used, as seen on 60 Minutes, and... and has seen on CBS. So, you do have to be prepared.
I mean, it was a pretty good hatchet job about this company teaching everybody, all these chiropractors, how to rip patients off and take $20,000 and $30,000 from them all at one time. I mean, it was pretty ugly. But for five years, we used, as seen on 60 Minutes, and... and has seen on CBS. So, you do have to be prepared.
Well, so I have that same side of my conference room because people haven't stopped voicing the idea in 50 years. And there's very little difference in any business, right? The structure, somehow we have to attract people to the business, right? And we have to sift and sort them between appropriate for that business and inappropriate for that business.
Well, so I have that same side of my conference room because people haven't stopped voicing the idea in 50 years. And there's very little difference in any business, right? The structure, somehow we have to attract people to the business, right? And we have to sift and sort them between appropriate for that business and inappropriate for that business.
Well, so I have that same side of my conference room because people haven't stopped voicing the idea in 50 years. And there's very little difference in any business, right? The structure, somehow we have to attract people to the business, right? And we have to sift and sort them between appropriate for that business and inappropriate for that business.
And if we bring them in as leads, then we have to convert them to a sales opportunity of some kind. If we bring them direct to a sales opportunity, those are the only two paths there are. And then a sale has to be made. And in many cases, the game begins because your customer acquisition cost is equivalent to or greater than the sale. So that's the same with every business.
And if we bring them in as leads, then we have to convert them to a sales opportunity of some kind. If we bring them direct to a sales opportunity, those are the only two paths there are. And then a sale has to be made. And in many cases, the game begins because your customer acquisition cost is equivalent to or greater than the sale. So that's the same with every business.
And if we bring them in as leads, then we have to convert them to a sales opportunity of some kind. If we bring them direct to a sales opportunity, those are the only two paths there are. And then a sale has to be made. And in many cases, the game begins because your customer acquisition cost is equivalent to or greater than the sale. So that's the same with every business.