Dan Kennedy

some businesses are the economics are harder right a Dairy Queen obviously customer acquisition cost needs to be a lot lower than a Lamborghini dealership but then there's offsetting benefits to owning 10 Dairy Queens rather than owning so everybody is quick to discredit methodology when they haven't seen it applied directly to what they define their business as.

some businesses are the economics are harder right a Dairy Queen obviously customer acquisition cost needs to be a lot lower than a Lamborghini dealership but then there's offsetting benefits to owning 10 Dairy Queens rather than owning so everybody is quick to discredit methodology when they haven't seen it applied directly to what they define their business as.

some businesses are the economics are harder right a Dairy Queen obviously customer acquisition cost needs to be a lot lower than a Lamborghini dealership but then there's offsetting benefits to owning 10 Dairy Queens rather than owning so everybody is quick to discredit methodology when they haven't seen it applied directly to what they define their business as.

And it backs all the way down to what do you define your business as? So most people will always answer that question with their deliverable. So they will say they have a dental practice. or they have an e-commerce site or they have a shoe store or they have a restaurant or I'm in the insurance business. So they, they will give you the deliverable answer. And that then causes this.

And it backs all the way down to what do you define your business as? So most people will always answer that question with their deliverable. So they will say they have a dental practice. or they have an e-commerce site or they have a shoe store or they have a restaurant or I'm in the insurance business. So they, they will give you the deliverable answer. And that then causes this.

And it backs all the way down to what do you define your business as? So most people will always answer that question with their deliverable. So they will say they have a dental practice. or they have an e-commerce site or they have a shoe store or they have a restaurant or I'm in the insurance business. So they, they will give you the deliverable answer. And that then causes this.

My business is not like that business. So what that business does can't apply to me. If they more intelligently think of themselves as being in the marketing business with a deliverable that is far less important than is the marketing now they get closer to gee all businesses are really the same it's a big impediment for a lot of people Many times they don't realize they're doing it.

My business is not like that business. So what that business does can't apply to me. If they more intelligently think of themselves as being in the marketing business with a deliverable that is far less important than is the marketing now they get closer to gee all businesses are really the same it's a big impediment for a lot of people Many times they don't realize they're doing it.

My business is not like that business. So what that business does can't apply to me. If they more intelligently think of themselves as being in the marketing business with a deliverable that is far less important than is the marketing now they get closer to gee all businesses are really the same it's a big impediment for a lot of people Many times they don't realize they're doing it.

So, you know, they'll be here in Vegas for four days and they're going to see the second most effective place in the world at dollars per head per day. And so every place they go should be a seminar. And they'll miss 80% of it because they own jewelry stores and a jewelry website, and they're not in a jewelry store when they are seeing... a fabulous sales technique, right?

So, you know, they'll be here in Vegas for four days and they're going to see the second most effective place in the world at dollars per head per day. And so every place they go should be a seminar. And they'll miss 80% of it because they own jewelry stores and a jewelry website, and they're not in a jewelry store when they are seeing... a fabulous sales technique, right?

So, you know, they'll be here in Vegas for four days and they're going to see the second most effective place in the world at dollars per head per day. And so every place they go should be a seminar. And they'll miss 80% of it because they own jewelry stores and a jewelry website, and they're not in a jewelry store when they are seeing... a fabulous sales technique, right?

They'll go to a great restaurant and they'll have a great time and they will never translate what they're experiencing to what should be happening in their business because their business is different, right? And it's not.

They'll go to a great restaurant and they'll have a great time and they will never translate what they're experiencing to what should be happening in their business because their business is different, right? And it's not.

They'll go to a great restaurant and they'll have a great time and they will never translate what they're experiencing to what should be happening in their business because their business is different, right? And it's not.

Yeah. And Disney does it with no hookers. So, you know, that brings the dollars per day down right there. No adult shows and no gambling. And Disney still beats them. They passed them about almost a decade ago and they've held it. So Disney gets the greatest number of dollars per day per person present. and Vegas is right there, nipping at them second.

Yeah. And Disney does it with no hookers. So, you know, that brings the dollars per day down right there. No adult shows and no gambling. And Disney still beats them. They passed them about almost a decade ago and they've held it. So Disney gets the greatest number of dollars per day per person present. and Vegas is right there, nipping at them second.

Yeah. And Disney does it with no hookers. So, you know, that brings the dollars per day down right there. No adult shows and no gambling. And Disney still beats them. They passed them about almost a decade ago and they've held it. So Disney gets the greatest number of dollars per day per person present. and Vegas is right there, nipping at them second.

Well, so it's a good characterization. When you look at a market, a business category of any kind, you are typically from outside. You are typically only seeing the tip of the iceberg. If you're already in it. You tend to be limited in what you let yourself see because you only see your methodology and the commonly used methodology. Technological advancement for the Amish is very slow.

Well, so it's a good characterization. When you look at a market, a business category of any kind, you are typically from outside. You are typically only seeing the tip of the iceberg. If you're already in it. You tend to be limited in what you let yourself see because you only see your methodology and the commonly used methodology. Technological advancement for the Amish is very slow.