Dan Kennedy

They have to say, well, I've been an ass for the last eight years because I should have figured that out. Damn few people in positions of authority will ever say that, right? So instead they become kind of violently defensive about their rules. Now what's important from entering that market, any market like that, is that there is a segment of it that is already quietly grumbling to themselves.

they are already saying, only in their self-talk, or maybe to their spouse, or maybe three or four of them off in a corner, are saying, this does not compute, right? This doesn't make sense to me. But they feel like they're the only one, and so they shut up And they play along. But they're just waiting. They're just waiting for somebody to come along and say what they're already thinking.

they are already saying, only in their self-talk, or maybe to their spouse, or maybe three or four of them off in a corner, are saying, this does not compute, right? This doesn't make sense to me. But they feel like they're the only one, and so they shut up And they play along. But they're just waiting. They're just waiting for somebody to come along and say what they're already thinking.

they are already saying, only in their self-talk, or maybe to their spouse, or maybe three or four of them off in a corner, are saying, this does not compute, right? This doesn't make sense to me. But they feel like they're the only one, and so they shut up And they play along. But they're just waiting. They're just waiting for somebody to come along and say what they're already thinking.

Some version of what they've been telling you about how to do this is... stupid. And here's why. Right. And, um, you know, the pro the Protestant religion exists because of Luther. And of course, most people know about Luther putting the manifesto on the church door, all that, which I'm going to talk about a little later, but so Luther's big thing,

Some version of what they've been telling you about how to do this is... stupid. And here's why. Right. And, um, you know, the pro the Protestant religion exists because of Luther. And of course, most people know about Luther putting the manifesto on the church door, all that, which I'm going to talk about a little later, but so Luther's big thing,

Some version of what they've been telling you about how to do this is... stupid. And here's why. Right. And, um, you know, the pro the Protestant religion exists because of Luther. And of course, most people know about Luther putting the manifesto on the church door, all that, which I'm going to talk about a little later, but so Luther's big thing,

that he objected to with the Catholic church was what was called buying indulgences, right? So at the time you could like pay for your sin to be okay, right? So adultery was, you'd go to hell, unless you put the right amount of money in the indulgence box with a note, which they had in every church, and now you're okay, right?

that he objected to with the Catholic church was what was called buying indulgences, right? So at the time you could like pay for your sin to be okay, right? So adultery was, you'd go to hell, unless you put the right amount of money in the indulgence box with a note, which they had in every church, and now you're okay, right?

that he objected to with the Catholic church was what was called buying indulgences, right? So at the time you could like pay for your sin to be okay, right? So adultery was, you'd go to hell, unless you put the right amount of money in the indulgence box with a note, which they had in every church, and now you're okay, right?

And everybody went along with this to some extent because, hey, not a bad deal, and to some extent because everybody else was going along with it until he said, this does not compute, man. You know, the guy that's going to decide which elevator you get, he ain't getting the money. So this is stupid, right? So there's a bunch of people always waiting for that.

And everybody went along with this to some extent because, hey, not a bad deal, and to some extent because everybody else was going along with it until he said, this does not compute, man. You know, the guy that's going to decide which elevator you get, he ain't getting the money. So this is stupid, right? So there's a bunch of people always waiting for that.

And everybody went along with this to some extent because, hey, not a bad deal, and to some extent because everybody else was going along with it until he said, this does not compute, man. You know, the guy that's going to decide which elevator you get, he ain't getting the money. So this is stupid, right? So there's a bunch of people always waiting for that.

I found it, the opportunity in the speaker community, which has became my first info marketer audience because the dogma was so stupid. I'll give you a great example. So there's awards. So almost every association, every membership organization, you included, right? We come up with awards, okay? That theoretically are designed to encourage behavior that will make you more successful, right?

I found it, the opportunity in the speaker community, which has became my first info marketer audience because the dogma was so stupid. I'll give you a great example. So there's awards. So almost every association, every membership organization, you included, right? We come up with awards, okay? That theoretically are designed to encourage behavior that will make you more successful, right?

I found it, the opportunity in the speaker community, which has became my first info marketer audience because the dogma was so stupid. I'll give you a great example. So there's awards. So almost every association, every membership organization, you included, right? We come up with awards, okay? That theoretically are designed to encourage behavior that will make you more successful, right?

So NSA's first big award Certified speaking professional. At the time, you had to have a hundred fee paid, not sell product, fee paid speaking engagements from a hundred different clients in order to apply to get your pick. I said, so let me get this straight. If you're really good and a corporation invites you back 10 times, that doesn't count as 10 engagements.

So NSA's first big award Certified speaking professional. At the time, you had to have a hundred fee paid, not sell product, fee paid speaking engagements from a hundred different clients in order to apply to get your pick. I said, so let me get this straight. If you're really good and a corporation invites you back 10 times, that doesn't count as 10 engagements.

So NSA's first big award Certified speaking professional. At the time, you had to have a hundred fee paid, not sell product, fee paid speaking engagements from a hundred different clients in order to apply to get your pick. I said, so let me get this straight. If you're really good and a corporation invites you back 10 times, that doesn't count as 10 engagements.

So the way to win the award is to be so lousy that nobody wants to use you twice. this doesn't really seem to make sense to me. And here's all these people killing themselves to get this stupid award by getting a new gig and a new gig and a new gig and a new gig. I said, I did one. And then I entered a contract with this company to do 20.