Dan Kennedy

Well, so it's a good characterization. When you look at a market, a business category of any kind, you are typically from outside. You are typically only seeing the tip of the iceberg. If you're already in it. You tend to be limited in what you let yourself see because you only see your methodology and the commonly used methodology. Technological advancement for the Amish is very slow.

because they try only to see each other. So getting two mules hooked to the plow instead of one was like a two-generation revolution. So one of those two things happens. From outside, you only see the top, the tip of what's visible to the naked eye.

because they try only to see each other. So getting two mules hooked to the plow instead of one was like a two-generation revolution. So one of those two things happens. From outside, you only see the top, the tip of what's visible to the naked eye.

because they try only to see each other. So getting two mules hooked to the plow instead of one was like a two-generation revolution. So one of those two things happens. From outside, you only see the top, the tip of what's visible to the naked eye.

and you hear what's being said at that level, but what's not being said and what is not seen by the naked eye is what's most important in breaking into, disrupting, attracting attention, and leapfrogging in a market. The

and you hear what's being said at that level, but what's not being said and what is not seen by the naked eye is what's most important in breaking into, disrupting, attracting attention, and leapfrogging in a market. The

and you hear what's being said at that level, but what's not being said and what is not seen by the naked eye is what's most important in breaking into, disrupting, attracting attention, and leapfrogging in a market. The

many markets the disrupting effect has been built around direct marketing but it's also been built around personality because most established markets have a organized established ruling class a a leadership that has a book of rules that it enforces principally for its own purposes to maintain their position and the status quo. Almost every market has that. And

many markets the disrupting effect has been built around direct marketing but it's also been built around personality because most established markets have a organized established ruling class a a leadership that has a book of rules that it enforces principally for its own purposes to maintain their position and the status quo. Almost every market has that. And

many markets the disrupting effect has been built around direct marketing but it's also been built around personality because most established markets have a organized established ruling class a a leadership that has a book of rules that it enforces principally for its own purposes to maintain their position and the status quo. Almost every market has that. And

Um, so I kind of experienced every where I've gone. This phenomenon is if there's money and there's a fairly good sized number of people involved, there will be an establishment created and it will create a set of rules. So it doesn't matter if it's your homeowners association. Right. Who's on the homeowners association committee. Typically it's not you, it's not me.

Um, so I kind of experienced every where I've gone. This phenomenon is if there's money and there's a fairly good sized number of people involved, there will be an establishment created and it will create a set of rules. So it doesn't matter if it's your homeowners association. Right. Who's on the homeowners association committee. Typically it's not you, it's not me.

Um, so I kind of experienced every where I've gone. This phenomenon is if there's money and there's a fairly good sized number of people involved, there will be an establishment created and it will create a set of rules. So it doesn't matter if it's your homeowners association. Right. Who's on the homeowners association committee. Typically it's not you, it's not me.

It's not anybody who welcomes independent ideas. Um, you know, they're a bunch of petty tyrant, bureaucrat type people who have no power or authority anywhere else. And so they get to, you know, make up rules about how high the hedge. Right. And then defend that rule to their debt.

It's not anybody who welcomes independent ideas. Um, you know, they're a bunch of petty tyrant, bureaucrat type people who have no power or authority anywhere else. And so they get to, you know, make up rules about how high the hedge. Right. And then defend that rule to their debt.

It's not anybody who welcomes independent ideas. Um, you know, they're a bunch of petty tyrant, bureaucrat type people who have no power or authority anywhere else. And so they get to, you know, make up rules about how high the hedge. Right. And then defend that rule to their debt.

When I started in speaking in 1978, and joined the trade association. There were two, but the other one was insignificant. So I joined the National Speakers Association. There were only 4,000 members, but that's enough to cause this phenomenon of a group of people who jockey their way to heads of committees and onto the board, and then...

When I started in speaking in 1978, and joined the trade association. There were two, but the other one was insignificant. So I joined the National Speakers Association. There were only 4,000 members, but that's enough to cause this phenomenon of a group of people who jockey their way to heads of committees and onto the board, and then...

When I started in speaking in 1978, and joined the trade association. There were two, but the other one was insignificant. So I joined the National Speakers Association. There were only 4,000 members, but that's enough to cause this phenomenon of a group of people who jockey their way to heads of committees and onto the board, and then...

they create rules of how the business is supposed to be done. And in most cases, wittingly or unwittingly, mostly wittingly, a lot of the rules are created to discourage new competition because every new success they think takes gigs away from them. There's a whole discussion of, do you have a, limited pie or an abundant theory.