Dan Kennedy

So the way to win the award is to be so lousy that nobody wants to use you twice. this doesn't really seem to make sense to me. And here's all these people killing themselves to get this stupid award by getting a new gig and a new gig and a new gig and a new gig. I said, I did one. And then I entered a contract with this company to do 20.

So the way to win the award is to be so lousy that nobody wants to use you twice. this doesn't really seem to make sense to me. And here's all these people killing themselves to get this stupid award by getting a new gig and a new gig and a new gig and a new gig. I said, I did one. And then I entered a contract with this company to do 20.

And I really don't have to worry about paying the light bill for the year. You are waking up every morning having to worry about paying the light bill. And you're there because you're following this asinine, you know, award system. And really, their whole dogma was that way. And so you had to be so bad you didn't get invited back. In chiropractic, when we disrupted it with prepay,

And I really don't have to worry about paying the light bill for the year. You are waking up every morning having to worry about paying the light bill. And you're there because you're following this asinine, you know, award system. And really, their whole dogma was that way. And so you had to be so bad you didn't get invited back. In chiropractic, when we disrupted it with prepay,

And I really don't have to worry about paying the light bill for the year. You are waking up every morning having to worry about paying the light bill. And you're there because you're following this asinine, you know, award system. And really, their whole dogma was that way. And so you had to be so bad you didn't get invited back. In chiropractic, when we disrupted it with prepay,

So chiropractic was all pay-per-visit. You went in, you got an adjustment, you went to the desk, you paid your $39, your $29. So I was involved in a 1970s, late 70s, early 80s, wave in chiropractic of prepay, diagnose you, tell you, you need to come in three times a week for the first six weeks and twice a week for the next five weeks.

So chiropractic was all pay-per-visit. You went in, you got an adjustment, you went to the desk, you paid your $39, your $29. So I was involved in a 1970s, late 70s, early 80s, wave in chiropractic of prepay, diagnose you, tell you, you need to come in three times a week for the first six weeks and twice a week for the next five weeks.

So chiropractic was all pay-per-visit. You went in, you got an adjustment, you went to the desk, you paid your $39, your $29. So I was involved in a 1970s, late 70s, early 80s, wave in chiropractic of prepay, diagnose you, tell you, you need to come in three times a week for the first six weeks and twice a week for the next five weeks.

And every other time you come in, we're going to hang you upside down in a corner and you need to have heat therapy. And here's what all that adds up to. It's $23,800. Would you like 10% prepaid or would you like to pay it in thirds? So that was prepaid. Well, the profession's establishment went nuts. I mean, you can't do that. Well, why? Why? Why? Well, you just can't, you know.

And every other time you come in, we're going to hang you upside down in a corner and you need to have heat therapy. And here's what all that adds up to. It's $23,800. Would you like 10% prepaid or would you like to pay it in thirds? So that was prepaid. Well, the profession's establishment went nuts. I mean, you can't do that. Well, why? Why? Why? Well, you just can't, you know.

And every other time you come in, we're going to hang you upside down in a corner and you need to have heat therapy. And here's what all that adds up to. It's $23,800. Would you like 10% prepaid or would you like to pay it in thirds? So that was prepaid. Well, the profession's establishment went nuts. I mean, you can't do that. Well, why? Why? Why? Well, you just can't, you know.

And the truth is you can't because we haven't been and we don't want to look like jackasses, so you can't do that. And they got pretty militant, the publishing industry, again. And there's even a current example.

And the truth is you can't because we haven't been and we don't want to look like jackasses, so you can't do that. And they got pretty militant, the publishing industry, again. And there's even a current example.

And the truth is you can't because we haven't been and we don't want to look like jackasses, so you can't do that. And they got pretty militant, the publishing industry, again. And there's even a current example.

If you watch Shark Tank, they have a particular built-in bias about bringing a new product to market that sometimes causes them to give really bad advice to people because they really don't understand direct response. They really don't even understand direct response online.

If you watch Shark Tank, they have a particular built-in bias about bringing a new product to market that sometimes causes them to give really bad advice to people because they really don't understand direct response. They really don't even understand direct response online.

If you watch Shark Tank, they have a particular built-in bias about bringing a new product to market that sometimes causes them to give really bad advice to people because they really don't understand direct response. They really don't even understand direct response online.

And Kevin privately admitted to me that three-fourths of their successes now are only possible because they have the others. And they can use the customers they already got from these eight businesses to launch this one. So they don't really know how to build one. And so often they will give, there's a guy out there with really, a really expensive golf club.

And Kevin privately admitted to me that three-fourths of their successes now are only possible because they have the others. And they can use the customers they already got from these eight businesses to launch this one. So they don't really know how to build one. And so often they will give, there's a guy out there with really, a really expensive golf club.

And Kevin privately admitted to me that three-fourths of their successes now are only possible because they have the others. And they can use the customers they already got from these eight businesses to launch this one. So they don't really know how to build one. And so often they will give, there's a guy out there with really, a really expensive golf club.