Dan Kennedy

they create rules of how the business is supposed to be done. And in most cases, wittingly or unwittingly, mostly wittingly, a lot of the rules are created to discourage new competition because every new success they think takes gigs away from them. There's a whole discussion of, do you have a, limited pie or an abundant theory.

they create rules of how the business is supposed to be done. And in most cases, wittingly or unwittingly, mostly wittingly, a lot of the rules are created to discourage new competition because every new success they think takes gigs away from them. There's a whole discussion of, do you have a, limited pie or an abundant theory.

So, and for them to admit that some outsider, some newcomer has a better way of doing this, they can't admit that because to do so, would make them an ass, right?

So, and for them to admit that some outsider, some newcomer has a better way of doing this, they can't admit that because to do so, would make them an ass, right?

So, and for them to admit that some outsider, some newcomer has a better way of doing this, they can't admit that because to do so, would make them an ass, right?

So if they have been doing this a hard way, and they have entrenched it as the dogma, and they beat it into everybody's head the minute you walk in the door, here's how we do things in this business, and you do it differently and more successfully, you get to a level of success faster than they ever did.

So if they have been doing this a hard way, and they have entrenched it as the dogma, and they beat it into everybody's head the minute you walk in the door, here's how we do things in this business, and you do it differently and more successfully, you get to a level of success faster than they ever did.

So if they have been doing this a hard way, and they have entrenched it as the dogma, and they beat it into everybody's head the minute you walk in the door, here's how we do things in this business, and you do it differently and more successfully, you get to a level of success faster than they ever did.

They have to say, well, I've been an ass for the last eight years because I should have figured that out. Damn few people in positions of authority will ever say that, right? So instead they become kind of violently defensive about their rules. Now what's important from entering that market, any market like that, is that there is a segment of it that is already quietly grumbling to themselves.

They have to say, well, I've been an ass for the last eight years because I should have figured that out. Damn few people in positions of authority will ever say that, right? So instead they become kind of violently defensive about their rules. Now what's important from entering that market, any market like that, is that there is a segment of it that is already quietly grumbling to themselves.

They have to say, well, I've been an ass for the last eight years because I should have figured that out. Damn few people in positions of authority will ever say that, right? So instead they become kind of violently defensive about their rules. Now what's important from entering that market, any market like that, is that there is a segment of it that is already quietly grumbling to themselves.

they are already saying, only in their self-talk, or maybe to their spouse, or maybe three or four of them off in a corner, are saying, this does not compute, right? This doesn't make sense to me. But they feel like they're the only one, and so they shut up And they play along. But they're just waiting. They're just waiting for somebody to come along and say what they're already thinking.

they are already saying, only in their self-talk, or maybe to their spouse, or maybe three or four of them off in a corner, are saying, this does not compute, right? This doesn't make sense to me. But they feel like they're the only one, and so they shut up And they play along. But they're just waiting. They're just waiting for somebody to come along and say what they're already thinking.

they are already saying, only in their self-talk, or maybe to their spouse, or maybe three or four of them off in a corner, are saying, this does not compute, right? This doesn't make sense to me. But they feel like they're the only one, and so they shut up And they play along. But they're just waiting. They're just waiting for somebody to come along and say what they're already thinking.

Some version of what they've been telling you about how to do this is... stupid. And here's why. Right. And, um, you know, the pro the Protestant religion exists because of Luther. And of course, most people know about Luther putting the manifesto on the church door, all that, which I'm going to talk about a little later, but so Luther's big thing,

Some version of what they've been telling you about how to do this is... stupid. And here's why. Right. And, um, you know, the pro the Protestant religion exists because of Luther. And of course, most people know about Luther putting the manifesto on the church door, all that, which I'm going to talk about a little later, but so Luther's big thing,

Some version of what they've been telling you about how to do this is... stupid. And here's why. Right. And, um, you know, the pro the Protestant religion exists because of Luther. And of course, most people know about Luther putting the manifesto on the church door, all that, which I'm going to talk about a little later, but so Luther's big thing,

that he objected to with the Catholic church was what was called buying indulgences, right? So at the time you could like pay for your sin to be okay, right? So adultery was, you'd go to hell, unless you put the right amount of money in the indulgence box with a note, which they had in every church, and now you're okay, right?

that he objected to with the Catholic church was what was called buying indulgences, right? So at the time you could like pay for your sin to be okay, right? So adultery was, you'd go to hell, unless you put the right amount of money in the indulgence box with a note, which they had in every church, and now you're okay, right?

that he objected to with the Catholic church was what was called buying indulgences, right? So at the time you could like pay for your sin to be okay, right? So adultery was, you'd go to hell, unless you put the right amount of money in the indulgence box with a note, which they had in every church, and now you're okay, right?