Dan Kennedy

And I had a client many years ago that we sold, we sold a driver for 5,800 bucks, one club. And today's dollars, it'd be twice that probably, very successfully, but only by direct response. You can't put that in a store at the, You know, at the country club, you can't put it at Dick's Sporting Goods. You just can't, right? That thing's got to be sold.

And I had a client many years ago that we sold, we sold a driver for 5,800 bucks, one club. And today's dollars, it'd be twice that probably, very successfully, but only by direct response. You can't put that in a store at the, You know, at the country club, you can't put it at Dick's Sporting Goods. You just can't, right? That thing's got to be sold.

And I had a client many years ago that we sold, we sold a driver for 5,800 bucks, one club. And today's dollars, it'd be twice that probably, very successfully, but only by direct response. You can't put that in a store at the, You know, at the country club, you can't put it at Dick's Sporting Goods. You just can't, right? That thing's got to be sold.

And they just, this guy had a new whiz bang, you know, golf club. And they just crapped all over them because it wasn't going to work in three distribution channels that they're really familiar with, right? So this is a dangerous thing.

And they just, this guy had a new whiz bang, you know, golf club. And they just crapped all over them because it wasn't going to work in three distribution channels that they're really familiar with, right? So this is a dangerous thing.

And they just, this guy had a new whiz bang, you know, golf club. And they just crapped all over them because it wasn't going to work in three distribution channels that they're really familiar with, right? So this is a dangerous thing.

But it is also the opportunity because there are always people doubting what they are going along with and keeping quiet because they don't want to be, you know, the odd man out, right? I'm thinking this, but I must be wrong because all these other people are going along with it. So I'll go along with it too. But they keep saying to themselves, there has to be a better way.

But it is also the opportunity because there are always people doubting what they are going along with and keeping quiet because they don't want to be, you know, the odd man out, right? I'm thinking this, but I must be wrong because all these other people are going along with it. So I'll go along with it too. But they keep saying to themselves, there has to be a better way.

But it is also the opportunity because there are always people doubting what they are going along with and keeping quiet because they don't want to be, you know, the odd man out, right? I'm thinking this, but I must be wrong because all these other people are going along with it. So I'll go along with it too. But they keep saying to themselves, there has to be a better way.

Something's wrong here with this. And that's your door into the market.

Something's wrong here with this. And that's your door into the market.

Something's wrong here with this. And that's your door into the market.

Yeah. And I don't mean to. I mean, I think Cuban's the biggest idiot of any of them. All right, just kidding. I don't want to go. But you can edit that out if you... You're the one that probably don't get the lawsuit by the OBE. But people can be really smart, but narrow-minded. And people like to repeat what has worked for them, which makes sense.

Yeah. And I don't mean to. I mean, I think Cuban's the biggest idiot of any of them. All right, just kidding. I don't want to go. But you can edit that out if you... You're the one that probably don't get the lawsuit by the OBE. But people can be really smart, but narrow-minded. And people like to repeat what has worked for them, which makes sense.

Yeah. And I don't mean to. I mean, I think Cuban's the biggest idiot of any of them. All right, just kidding. I don't want to go. But you can edit that out if you... You're the one that probably don't get the lawsuit by the OBE. But people can be really smart, but narrow-minded. And people like to repeat what has worked for them, which makes sense.

But it causes them to block out other ways of doing things and other opportunities. And those people are not immune from that. Yeah.

But it causes them to block out other ways of doing things and other opportunities. And those people are not immune from that. Yeah.

But it causes them to block out other ways of doing things and other opportunities. And those people are not immune from that. Yeah.

So the longer tenured the rule book is, the better. So your opportunity to be explosive grows the more entrenched the establishment is. Because the dissatisfaction... the silent but skeptical go-alongs, their dissatisfaction is growing, right? Their willingness to hear

So the longer tenured the rule book is, the better. So your opportunity to be explosive grows the more entrenched the establishment is. Because the dissatisfaction... the silent but skeptical go-alongs, their dissatisfaction is growing, right? Their willingness to hear