Dan Kennedy

And everybody went along with this to some extent because, hey, not a bad deal, and to some extent because everybody else was going along with it until he said, this does not compute, man. You know, the guy that's going to decide which elevator you get, he ain't getting the money. So this is stupid, right? So there's a bunch of people always waiting for that.

And everybody went along with this to some extent because, hey, not a bad deal, and to some extent because everybody else was going along with it until he said, this does not compute, man. You know, the guy that's going to decide which elevator you get, he ain't getting the money. So this is stupid, right? So there's a bunch of people always waiting for that.

And everybody went along with this to some extent because, hey, not a bad deal, and to some extent because everybody else was going along with it until he said, this does not compute, man. You know, the guy that's going to decide which elevator you get, he ain't getting the money. So this is stupid, right? So there's a bunch of people always waiting for that.

I found it, the opportunity in the speaker community, which has became my first info marketer audience because the dogma was so stupid. I'll give you a great example. So there's awards. So almost every association, every membership organization, you included, right? We come up with awards, okay? That theoretically are designed to encourage behavior that will make you more successful, right?

I found it, the opportunity in the speaker community, which has became my first info marketer audience because the dogma was so stupid. I'll give you a great example. So there's awards. So almost every association, every membership organization, you included, right? We come up with awards, okay? That theoretically are designed to encourage behavior that will make you more successful, right?

I found it, the opportunity in the speaker community, which has became my first info marketer audience because the dogma was so stupid. I'll give you a great example. So there's awards. So almost every association, every membership organization, you included, right? We come up with awards, okay? That theoretically are designed to encourage behavior that will make you more successful, right?

So NSA's first big award Certified speaking professional. At the time, you had to have a hundred fee paid, not sell product, fee paid speaking engagements from a hundred different clients in order to apply to get your pick. I said, so let me get this straight. If you're really good and a corporation invites you back 10 times, that doesn't count as 10 engagements.

So NSA's first big award Certified speaking professional. At the time, you had to have a hundred fee paid, not sell product, fee paid speaking engagements from a hundred different clients in order to apply to get your pick. I said, so let me get this straight. If you're really good and a corporation invites you back 10 times, that doesn't count as 10 engagements.

So NSA's first big award Certified speaking professional. At the time, you had to have a hundred fee paid, not sell product, fee paid speaking engagements from a hundred different clients in order to apply to get your pick. I said, so let me get this straight. If you're really good and a corporation invites you back 10 times, that doesn't count as 10 engagements.

So the way to win the award is to be so lousy that nobody wants to use you twice. this doesn't really seem to make sense to me. And here's all these people killing themselves to get this stupid award by getting a new gig and a new gig and a new gig and a new gig. I said, I did one. And then I entered a contract with this company to do 20.

So the way to win the award is to be so lousy that nobody wants to use you twice. this doesn't really seem to make sense to me. And here's all these people killing themselves to get this stupid award by getting a new gig and a new gig and a new gig and a new gig. I said, I did one. And then I entered a contract with this company to do 20.

So the way to win the award is to be so lousy that nobody wants to use you twice. this doesn't really seem to make sense to me. And here's all these people killing themselves to get this stupid award by getting a new gig and a new gig and a new gig and a new gig. I said, I did one. And then I entered a contract with this company to do 20.

And I really don't have to worry about paying the light bill for the year. You are waking up every morning having to worry about paying the light bill. And you're there because you're following this asinine, you know, award system. And really, their whole dogma was that way. And so you had to be so bad you didn't get invited back. In chiropractic, when we disrupted it with prepay,

And I really don't have to worry about paying the light bill for the year. You are waking up every morning having to worry about paying the light bill. And you're there because you're following this asinine, you know, award system. And really, their whole dogma was that way. And so you had to be so bad you didn't get invited back. In chiropractic, when we disrupted it with prepay,

And I really don't have to worry about paying the light bill for the year. You are waking up every morning having to worry about paying the light bill. And you're there because you're following this asinine, you know, award system. And really, their whole dogma was that way. And so you had to be so bad you didn't get invited back. In chiropractic, when we disrupted it with prepay,

So chiropractic was all pay-per-visit. You went in, you got an adjustment, you went to the desk, you paid your $39, your $29. So I was involved in a 1970s, late 70s, early 80s, wave in chiropractic of prepay, diagnose you, tell you, you need to come in three times a week for the first six weeks and twice a week for the next five weeks.

So chiropractic was all pay-per-visit. You went in, you got an adjustment, you went to the desk, you paid your $39, your $29. So I was involved in a 1970s, late 70s, early 80s, wave in chiropractic of prepay, diagnose you, tell you, you need to come in three times a week for the first six weeks and twice a week for the next five weeks.

So chiropractic was all pay-per-visit. You went in, you got an adjustment, you went to the desk, you paid your $39, your $29. So I was involved in a 1970s, late 70s, early 80s, wave in chiropractic of prepay, diagnose you, tell you, you need to come in three times a week for the first six weeks and twice a week for the next five weeks.

And every other time you come in, we're going to hang you upside down in a corner and you need to have heat therapy. And here's what all that adds up to. It's $23,800. Would you like 10% prepaid or would you like to pay it in thirds? So that was prepaid. Well, the profession's establishment went nuts. I mean, you can't do that. Well, why? Why? Why? Well, you just can't, you know.

And every other time you come in, we're going to hang you upside down in a corner and you need to have heat therapy. And here's what all that adds up to. It's $23,800. Would you like 10% prepaid or would you like to pay it in thirds? So that was prepaid. Well, the profession's establishment went nuts. I mean, you can't do that. Well, why? Why? Why? Well, you just can't, you know.