Dan Kennedy

And every other time you come in, we're going to hang you upside down in a corner and you need to have heat therapy. And here's what all that adds up to. It's $23,800. Would you like 10% prepaid or would you like to pay it in thirds? So that was prepaid. Well, the profession's establishment went nuts. I mean, you can't do that. Well, why? Why? Why? Well, you just can't, you know.

And the truth is you can't because we haven't been and we don't want to look like jackasses, so you can't do that. And they got pretty militant, the publishing industry, again. And there's even a current example.

And the truth is you can't because we haven't been and we don't want to look like jackasses, so you can't do that. And they got pretty militant, the publishing industry, again. And there's even a current example.

And the truth is you can't because we haven't been and we don't want to look like jackasses, so you can't do that. And they got pretty militant, the publishing industry, again. And there's even a current example.

If you watch Shark Tank, they have a particular built-in bias about bringing a new product to market that sometimes causes them to give really bad advice to people because they really don't understand direct response. They really don't even understand direct response online.

If you watch Shark Tank, they have a particular built-in bias about bringing a new product to market that sometimes causes them to give really bad advice to people because they really don't understand direct response. They really don't even understand direct response online.

If you watch Shark Tank, they have a particular built-in bias about bringing a new product to market that sometimes causes them to give really bad advice to people because they really don't understand direct response. They really don't even understand direct response online.

And Kevin privately admitted to me that three-fourths of their successes now are only possible because they have the others. And they can use the customers they already got from these eight businesses to launch this one. So they don't really know how to build one. And so often they will give, there's a guy out there with really, a really expensive golf club.

And Kevin privately admitted to me that three-fourths of their successes now are only possible because they have the others. And they can use the customers they already got from these eight businesses to launch this one. So they don't really know how to build one. And so often they will give, there's a guy out there with really, a really expensive golf club.

And Kevin privately admitted to me that three-fourths of their successes now are only possible because they have the others. And they can use the customers they already got from these eight businesses to launch this one. So they don't really know how to build one. And so often they will give, there's a guy out there with really, a really expensive golf club.

And I had a client many years ago that we sold, we sold a driver for 5,800 bucks, one club. And today's dollars, it'd be twice that probably, very successfully, but only by direct response. You can't put that in a store at the, You know, at the country club, you can't put it at Dick's Sporting Goods. You just can't, right? That thing's got to be sold.

And I had a client many years ago that we sold, we sold a driver for 5,800 bucks, one club. And today's dollars, it'd be twice that probably, very successfully, but only by direct response. You can't put that in a store at the, You know, at the country club, you can't put it at Dick's Sporting Goods. You just can't, right? That thing's got to be sold.

And I had a client many years ago that we sold, we sold a driver for 5,800 bucks, one club. And today's dollars, it'd be twice that probably, very successfully, but only by direct response. You can't put that in a store at the, You know, at the country club, you can't put it at Dick's Sporting Goods. You just can't, right? That thing's got to be sold.

And they just, this guy had a new whiz bang, you know, golf club. And they just crapped all over them because it wasn't going to work in three distribution channels that they're really familiar with, right? So this is a dangerous thing.

And they just, this guy had a new whiz bang, you know, golf club. And they just crapped all over them because it wasn't going to work in three distribution channels that they're really familiar with, right? So this is a dangerous thing.

And they just, this guy had a new whiz bang, you know, golf club. And they just crapped all over them because it wasn't going to work in three distribution channels that they're really familiar with, right? So this is a dangerous thing.

But it is also the opportunity because there are always people doubting what they are going along with and keeping quiet because they don't want to be, you know, the odd man out, right? I'm thinking this, but I must be wrong because all these other people are going along with it. So I'll go along with it too. But they keep saying to themselves, there has to be a better way.

But it is also the opportunity because there are always people doubting what they are going along with and keeping quiet because they don't want to be, you know, the odd man out, right? I'm thinking this, but I must be wrong because all these other people are going along with it. So I'll go along with it too. But they keep saying to themselves, there has to be a better way.

But it is also the opportunity because there are always people doubting what they are going along with and keeping quiet because they don't want to be, you know, the odd man out, right? I'm thinking this, but I must be wrong because all these other people are going along with it. So I'll go along with it too. But they keep saying to themselves, there has to be a better way.

Something's wrong here with this. And that's your door into the market.