Dan Kennedy

I don't know how that could be, but if you want to be in the long-distance telephone business, go ahead. And here we are now with no long-distance, right? Nobody pays long-distance charges now. You buy data. So the more entrenched it is, the better. Because when you break that dam, it's, you know, it's really profound.

I don't know how that could be, but if you want to be in the long-distance telephone business, go ahead. And here we are now with no long-distance, right? Nobody pays long-distance charges now. You buy data. So the more entrenched it is, the better. Because when you break that dam, it's, you know, it's really profound.

And then the last thing you're looking for is any sign at all of restless natives. of some little breakout group over here, some weird newsletter over there where somebody is objecting to, this is the way things are done in this business, in this field, in this sport, et cetera. And, um, The people that are attracted to you because of that are really more rabid than just normal customers.

And then the last thing you're looking for is any sign at all of restless natives. of some little breakout group over here, some weird newsletter over there where somebody is objecting to, this is the way things are done in this business, in this field, in this sport, et cetera. And, um, The people that are attracted to you because of that are really more rabid than just normal customers.

And then the last thing you're looking for is any sign at all of restless natives. of some little breakout group over here, some weird newsletter over there where somebody is objecting to, this is the way things are done in this business, in this field, in this sport, et cetera. And, um, The people that are attracted to you because of that are really more rabid than just normal customers.

Because they essentially have been locked in a little box. pushing against it mentally, but not willing to really knock it apart, and you come along and give them a permission slip to knock it apart, they get pretty excited.

Because they essentially have been locked in a little box. pushing against it mentally, but not willing to really knock it apart, and you come along and give them a permission slip to knock it apart, they get pretty excited.

Because they essentially have been locked in a little box. pushing against it mentally, but not willing to really knock it apart, and you come along and give them a permission slip to knock it apart, they get pretty excited.

Well, you need to define your against position, right? Because you are now going to be against some portion. of the dogma and the rules of the road and the protocols of how things are done around here, right? And then you start to, you start to craft your radical position, which is sort of an extreme version of Ogilvy's, you gotta have a big idea.

Well, you need to define your against position, right? Because you are now going to be against some portion. of the dogma and the rules of the road and the protocols of how things are done around here, right? And then you start to, you start to craft your radical position, which is sort of an extreme version of Ogilvy's, you gotta have a big idea.

Well, you need to define your against position, right? Because you are now going to be against some portion. of the dogma and the rules of the road and the protocols of how things are done around here, right? And then you start to, you start to craft your radical position, which is sort of an extreme version of Ogilvy's, you gotta have a big idea.

So you need your radical statement, essentially, about what's going on. Um, in NSA, it was speakers. Mine was, um, and the first time I really delivered it, I did, I only got away with it once. I did a free, uh, one day seminar the day before the national speakers association convention. Since you were coming anyway. Right. And, um, I probably had 300, 350 there.

So you need your radical statement, essentially, about what's going on. Um, in NSA, it was speakers. Mine was, um, and the first time I really delivered it, I did, I only got away with it once. I did a free, uh, one day seminar the day before the national speakers association convention. Since you were coming anyway. Right. And, um, I probably had 300, 350 there.

So you need your radical statement, essentially, about what's going on. Um, in NSA, it was speakers. Mine was, um, and the first time I really delivered it, I did, I only got away with it once. I did a free, uh, one day seminar the day before the national speakers association convention. Since you were coming anyway. Right. And, um, I probably had 300, 350 there.

Maybe 100 walked out as we went along, but 250 stayed because I told them speaking is not a business. And you're being told this is a business. It's not a business. At best, it's a good job, but it's not even really a good job because if you get sick, you don't get paid. And you can never stop showing up ever, ever, ever, ever. The only way you get paid is to show up, right?

Maybe 100 walked out as we went along, but 250 stayed because I told them speaking is not a business. And you're being told this is a business. It's not a business. At best, it's a good job, but it's not even really a good job because if you get sick, you don't get paid. And you can never stop showing up ever, ever, ever, ever. The only way you get paid is to show up, right?

Maybe 100 walked out as we went along, but 250 stayed because I told them speaking is not a business. And you're being told this is a business. It's not a business. At best, it's a good job, but it's not even really a good job because if you get sick, you don't get paid. And you can never stop showing up ever, ever, ever, ever. The only way you get paid is to show up, right?

And there's no barriers to competition. You can't put a moat around it. There's no benefit plan. There's no retirement plan. It's a pretty shitty job. And if you figure out your hourly money, because they would all tell you, like, the fee range in the late 70s was about $3,000. So they would tell you they make it $3,000 an hour. I would go, did you travel to get there? Well, yeah.

And there's no barriers to competition. You can't put a moat around it. There's no benefit plan. There's no retirement plan. It's a pretty shitty job. And if you figure out your hourly money, because they would all tell you, like, the fee range in the late 70s was about $3,000. So they would tell you they make it $3,000 an hour. I would go, did you travel to get there? Well, yeah.

And there's no barriers to competition. You can't put a moat around it. There's no benefit plan. There's no retirement plan. It's a pretty shitty job. And if you figure out your hourly money, because they would all tell you, like, the fee range in the late 70s was about $3,000. So they would tell you they make it $3,000 an hour. I would go, did you travel to get there? Well, yeah.