Dan Kennedy

Did you stay there all day? Yeah. Did you travel to come home? Yeah. So that's three days. So even if you do eight-hour workdays, that's 24 hours divided into $3,000. You ain't making $3,000 an hour, right? You're making whatever 3,000 divided by 24 is. And plus you got expenses. Did you eat? Yeah, I ate. Did you buy a candy bar at the airport? Yeah. Well, you got to deduct all that stuff, right?

Did you stay there all day? Yeah. Did you travel to come home? Yeah. So that's three days. So even if you do eight-hour workdays, that's 24 hours divided into $3,000. You ain't making $3,000 an hour, right? You're making whatever 3,000 divided by 24 is. And plus you got expenses. Did you eat? Yeah, I ate. Did you buy a candy bar at the airport? Yeah. Well, you got to deduct all that stuff, right?

Did you stay there all day? Yeah. Did you travel to come home? Yeah. So that's three days. So even if you do eight-hour workdays, that's 24 hours divided into $3,000. You ain't making $3,000 an hour, right? You're making whatever 3,000 divided by 24 is. And plus you got expenses. Did you eat? Yeah, I ate. Did you buy a candy bar at the airport? Yeah. Well, you got to deduct all that stuff, right?

So now you're down to like minimum wage. So, I mean, again, you show this to them. Some get really mad and walk out. But others are going, you know, that hand dawned on me. I just never really said it. But, you know, and so no, this is not a business because you have no customers. So by definition, a business has customers. You don't have any customers. You have gigs. A meeting planner hires you.

So now you're down to like minimum wage. So, I mean, again, you show this to them. Some get really mad and walk out. But others are going, you know, that hand dawned on me. I just never really said it. But, you know, and so no, this is not a business because you have no customers. So by definition, a business has customers. You don't have any customers. You have gigs. A meeting planner hires you.

So now you're down to like minimum wage. So, I mean, again, you show this to them. Some get really mad and walk out. But others are going, you know, that hand dawned on me. I just never really said it. But, you know, and so no, this is not a business because you have no customers. So by definition, a business has customers. You don't have any customers. You have gigs. A meeting planner hires you.

You go speak. You get a check. You leave. And you got to get another one. You don't have any customers. You don't have any recurring revenue, other than if you're lucky, that place will have you back again next year or the year after. But you don't have any recurring revenue. You have no revenue that occurs unless you are working. So when you take a day off, there's no revenue, right?

You go speak. You get a check. You leave. And you got to get another one. You don't have any customers. You don't have any recurring revenue, other than if you're lucky, that place will have you back again next year or the year after. But you don't have any recurring revenue. You have no revenue that occurs unless you are working. So when you take a day off, there's no revenue, right?

You go speak. You get a check. You leave. And you got to get another one. You don't have any customers. You don't have any recurring revenue, other than if you're lucky, that place will have you back again next year or the year after. But you don't have any recurring revenue. You have no revenue that occurs unless you are working. So when you take a day off, there's no revenue, right?

Shoe store, you take a day off, somebody still comes in and buys shoes, right? The guy may not sell as many shoes as he would if he were there, but somebody's going to buy a pair of shoes today. So for all these reasons and others, this thing is not a business.

Shoe store, you take a day off, somebody still comes in and buys shoes, right? The guy may not sell as many shoes as he would if he were there, but somebody's going to buy a pair of shoes today. So for all these reasons and others, this thing is not a business.

Shoe store, you take a day off, somebody still comes in and buys shoes, right? The guy may not sell as many shoes as he would if he were there, but somebody's going to buy a pair of shoes today. So for all these reasons and others, this thing is not a business.

And then I would explain that it was pretty good media with which to build a business, but here's what the business should look like that you build with speaking, right? Well, this was as radical as you could get. And at the time, selling from the stage was looked down on. There were a few, you know, Zig, Kevin Robert, there were Donnie Hudson, there was maybe Tommy Hopkins, there was maybe 20.

And then I would explain that it was pretty good media with which to build a business, but here's what the business should look like that you build with speaking, right? Well, this was as radical as you could get. And at the time, selling from the stage was looked down on. There were a few, you know, Zig, Kevin Robert, there were Donnie Hudson, there was maybe Tommy Hopkins, there was maybe 20.

And then I would explain that it was pretty good media with which to build a business, but here's what the business should look like that you build with speaking, right? Well, this was as radical as you could get. And at the time, selling from the stage was looked down on. There were a few, you know, Zig, Kevin Robert, there were Donnie Hudson, there was maybe Tommy Hopkins, there was maybe 20.

They were celebrated to their face and looked down on behind their back because the NSA prestige model was all about fee paid engagements. Um, um, and, uh, so you had to, I had to explain to them that the only way to get customers. that you get to keep aside from going and giving another gig is you have to sell the product to start with. So that part of this is all wrong too.

They were celebrated to their face and looked down on behind their back because the NSA prestige model was all about fee paid engagements. Um, um, and, uh, so you had to, I had to explain to them that the only way to get customers. that you get to keep aside from going and giving another gig is you have to sell the product to start with. So that part of this is all wrong too.

They were celebrated to their face and looked down on behind their back because the NSA prestige model was all about fee paid engagements. Um, um, and, uh, so you had to, I had to explain to them that the only way to get customers. that you get to keep aside from going and giving another gig is you have to sell the product to start with. So that part of this is all wrong too.

In fact, the fee is kind of irrelevant because you can't show me the $3,000 you got from the Illinois Hardware Association last year to go speak there. The money's gone. You spent it. Your wife spent it. Your kids spent it. You can't show it to me. But if you got 300 customers, you could show me those customers. So the fee is kind of irrelevant.

In fact, the fee is kind of irrelevant because you can't show me the $3,000 you got from the Illinois Hardware Association last year to go speak there. The money's gone. You spent it. Your wife spent it. Your kids spent it. You can't show it to me. But if you got 300 customers, you could show me those customers. So the fee is kind of irrelevant.