Dan Kennedy

It's a constitutional speech issue. So they all have the right to advertise because one guy said, How come everybody else has a right to advertise and we don't? Well, how does that make any sense? Right? And he started saying it loud. And then a few others said, you know, that actually doesn't make sense. And then in his case, he had to litigate it. But in most cases, you don't.

It's a constitutional speech issue. So they all have the right to advertise because one guy said, How come everybody else has a right to advertise and we don't? Well, how does that make any sense? Right? And he started saying it loud. And then a few others said, you know, that actually doesn't make sense. And then in his case, he had to litigate it. But in most cases, you don't.

It's a constitutional speech issue. So they all have the right to advertise because one guy said, How come everybody else has a right to advertise and we don't? Well, how does that make any sense? Right? And he started saying it loud. And then a few others said, you know, that actually doesn't make sense. And then in his case, he had to litigate it. But in most cases, you don't.

Your dumb phone, that whole thing exists if you track history because of a guy named Bill McGowan who founded MCI. Because AT&T had a monopoly on long-distance telephone. That was long-distance telephone in America. That's it. The local was Ma Bell's, and then there was AT&T. And McGowan said, who'd they get their monopoly from? Because, of course, monopolies are illegal in America, right?

Your dumb phone, that whole thing exists if you track history because of a guy named Bill McGowan who founded MCI. Because AT&T had a monopoly on long-distance telephone. That was long-distance telephone in America. That's it. The local was Ma Bell's, and then there was AT&T. And McGowan said, who'd they get their monopoly from? Because, of course, monopolies are illegal in America, right?

Your dumb phone, that whole thing exists if you track history because of a guy named Bill McGowan who founded MCI. Because AT&T had a monopoly on long-distance telephone. That was long-distance telephone in America. That's it. The local was Ma Bell's, and then there was AT&T. And McGowan said, who'd they get their monopoly from? Because, of course, monopolies are illegal in America, right?

We have an antitrust division of the Justice Department. Well, nobody could answer where they got it from, but they got it. Only AT&T can do long distance. So McGowan described the early years of MCI as running a law firm with an antenna on or off. AT&T, of course, sued him. He had to sue them. They went to the Supreme Court, and boom, Supreme Court said, I don't know.

We have an antitrust division of the Justice Department. Well, nobody could answer where they got it from, but they got it. Only AT&T can do long distance. So McGowan described the early years of MCI as running a law firm with an antenna on or off. AT&T, of course, sued him. He had to sue them. They went to the Supreme Court, and boom, Supreme Court said, I don't know.

We have an antitrust division of the Justice Department. Well, nobody could answer where they got it from, but they got it. Only AT&T can do long distance. So McGowan described the early years of MCI as running a law firm with an antenna on or off. AT&T, of course, sued him. He had to sue them. They went to the Supreme Court, and boom, Supreme Court said, I don't know.

I don't know how that could be, but if you want to be in the long-distance telephone business, go ahead. And here we are now with no long-distance, right? Nobody pays long-distance charges now. You buy data. So the more entrenched it is, the better. Because when you break that dam, it's, you know, it's really profound.

I don't know how that could be, but if you want to be in the long-distance telephone business, go ahead. And here we are now with no long-distance, right? Nobody pays long-distance charges now. You buy data. So the more entrenched it is, the better. Because when you break that dam, it's, you know, it's really profound.

I don't know how that could be, but if you want to be in the long-distance telephone business, go ahead. And here we are now with no long-distance, right? Nobody pays long-distance charges now. You buy data. So the more entrenched it is, the better. Because when you break that dam, it's, you know, it's really profound.

And then the last thing you're looking for is any sign at all of restless natives. of some little breakout group over here, some weird newsletter over there where somebody is objecting to, this is the way things are done in this business, in this field, in this sport, et cetera. And, um, The people that are attracted to you because of that are really more rabid than just normal customers.

And then the last thing you're looking for is any sign at all of restless natives. of some little breakout group over here, some weird newsletter over there where somebody is objecting to, this is the way things are done in this business, in this field, in this sport, et cetera. And, um, The people that are attracted to you because of that are really more rabid than just normal customers.

And then the last thing you're looking for is any sign at all of restless natives. of some little breakout group over here, some weird newsletter over there where somebody is objecting to, this is the way things are done in this business, in this field, in this sport, et cetera. And, um, The people that are attracted to you because of that are really more rabid than just normal customers.

Because they essentially have been locked in a little box. pushing against it mentally, but not willing to really knock it apart, and you come along and give them a permission slip to knock it apart, they get pretty excited.

Because they essentially have been locked in a little box. pushing against it mentally, but not willing to really knock it apart, and you come along and give them a permission slip to knock it apart, they get pretty excited.

Because they essentially have been locked in a little box. pushing against it mentally, but not willing to really knock it apart, and you come along and give them a permission slip to knock it apart, they get pretty excited.

Well, you need to define your against position, right? Because you are now going to be against some portion. of the dogma and the rules of the road and the protocols of how things are done around here, right? And then you start to, you start to craft your radical position, which is sort of an extreme version of Ogilvy's, you gotta have a big idea.

Well, you need to define your against position, right? Because you are now going to be against some portion. of the dogma and the rules of the road and the protocols of how things are done around here, right? And then you start to, you start to craft your radical position, which is sort of an extreme version of Ogilvy's, you gotta have a big idea.