Dan Kennedy

In fact, the fee is kind of irrelevant because you can't show me the $3,000 you got from the Illinois Hardware Association last year to go speak there. The money's gone. You spent it. Your wife spent it. Your kids spent it. You can't show it to me. But if you got 300 customers, you could show me those customers. So the fee is kind of irrelevant.

The business is all about customer acquisition like all businesses are, right?

The business is all about customer acquisition like all businesses are, right?

The business is all about customer acquisition like all businesses are, right?

The actress Todi Fields is generally credited with the quote, I've been rich and I've been poor and rich is better. I have made a living selling one-to-one, face-to-face, nose-to-nose, toes-to-toes. My first job was selling that way.

The actress Todi Fields is generally credited with the quote, I've been rich and I've been poor and rich is better. I have made a living selling one-to-one, face-to-face, nose-to-nose, toes-to-toes. My first job was selling that way.

The actress Todi Fields is generally credited with the quote, I've been rich and I've been poor and rich is better. I have made a living selling one-to-one, face-to-face, nose-to-nose, toes-to-toes. My first job was selling that way.

And I have made a living selling to 10 from the front of the room, 100 from the front of the room, 1,000 from the front of the room and 10,000 from the front of the room. And I will tell you, selling to the group is better. The financial efficiency of selling one to many rather than one to one is just undeniable. And it actually comes from, to your question, most of what you see

And I have made a living selling to 10 from the front of the room, 100 from the front of the room, 1,000 from the front of the room and 10,000 from the front of the room. And I will tell you, selling to the group is better. The financial efficiency of selling one to many rather than one to one is just undeniable. And it actually comes from, to your question, most of what you see

And I have made a living selling to 10 from the front of the room, 100 from the front of the room, 1,000 from the front of the room and 10,000 from the front of the room. And I will tell you, selling to the group is better. The financial efficiency of selling one to many rather than one to one is just undeniable. And it actually comes from, to your question, most of what you see

that you're familiar with in fields like ours in Info Marketing are really architecture, presentation architecture and methods that came from what we might call normal, ordinary businesses. For example, 1950s into the 60s, was the golden era in America of home party selling. And so instead of selling one-to-one, companies taught salespeople how to get money in a living room and sell to them.

that you're familiar with in fields like ours in Info Marketing are really architecture, presentation architecture and methods that came from what we might call normal, ordinary businesses. For example, 1950s into the 60s, was the golden era in America of home party selling. And so instead of selling one-to-one, companies taught salespeople how to get money in a living room and sell to them.

that you're familiar with in fields like ours in Info Marketing are really architecture, presentation architecture and methods that came from what we might call normal, ordinary businesses. For example, 1950s into the 60s, was the golden era in America of home party selling. And so instead of selling one-to-one, companies taught salespeople how to get money in a living room and sell to them.

And so companies like Tupperware and Staley Home Products and all of that der reich bei der speck und er war auch selling ordentliche products if you will that were also sold right down the street off the shelf in the drugstore or at sears or at the mall et cetera die direct selling industry built around cookware und Feuerwärme- und Vakuum-Kleinern.

And so companies like Tupperware and Staley Home Products and all of that der reich bei der speck und er war auch selling ordentliche products if you will that were also sold right down the street off the shelf in the drugstore or at sears or at the mall et cetera die direct selling industry built around cookware und Feuerwärme- und Vakuum-Kleinern.

And so companies like Tupperware and Staley Home Products and all of that der reich bei der speck und er war auch selling ordentliche products if you will that were also sold right down the street off the shelf in the drugstore or at sears or at the mall et cetera die direct selling industry built around cookware und Feuerwärme- und Vakuum-Kleinern.

Viele von denen waren eins zu eins, aber die wirklich klaren haben herausgefunden, wie man eins zu vielen machen kann. Also, wie die Kochwerke, die Zig Ziglar gekauft hat, bevor er Zig Ziglar wurde. Die meisten Leute auf dem Anruf wissen, ob sie ihn kennen oder nicht.

Viele von denen waren eins zu eins, aber die wirklich klaren haben herausgefunden, wie man eins zu vielen machen kann. Also, wie die Kochwerke, die Zig Ziglar gekauft hat, bevor er Zig Ziglar wurde. Die meisten Leute auf dem Anruf wissen, ob sie ihn kennen oder nicht.

Viele von denen waren eins zu eins, aber die wirklich klaren haben herausgefunden, wie man eins zu vielen machen kann. Also, wie die Kochwerke, die Zig Ziglar gekauft hat, bevor er Zig Ziglar wurde. Die meisten Leute auf dem Anruf wissen, ob sie ihn kennen oder nicht.

Their top people figured out how to make a sale, which at the time was about an $800 set of pots and pans, which today would be about $4,500 probably, and then get that happy, enthused customer to invite eight to ten of their friends and neighbors over for a dinner. that the salesperson would cook and present with their new cookware. So the cookware was sold one to many.