Dan Kennedy

Shoe store, you take a day off, somebody still comes in and buys shoes, right? The guy may not sell as many shoes as he would if he were there, but somebody's going to buy a pair of shoes today. So for all these reasons and others, this thing is not a business.

Shoe store, you take a day off, somebody still comes in and buys shoes, right? The guy may not sell as many shoes as he would if he were there, but somebody's going to buy a pair of shoes today. So for all these reasons and others, this thing is not a business.

And then I would explain that it was pretty good media with which to build a business, but here's what the business should look like that you build with speaking, right? Well, this was as radical as you could get. And at the time, selling from the stage was looked down on. There were a few, you know, Zig, Kevin Robert, there were Donnie Hudson, there was maybe Tommy Hopkins, there was maybe 20.

And then I would explain that it was pretty good media with which to build a business, but here's what the business should look like that you build with speaking, right? Well, this was as radical as you could get. And at the time, selling from the stage was looked down on. There were a few, you know, Zig, Kevin Robert, there were Donnie Hudson, there was maybe Tommy Hopkins, there was maybe 20.

And then I would explain that it was pretty good media with which to build a business, but here's what the business should look like that you build with speaking, right? Well, this was as radical as you could get. And at the time, selling from the stage was looked down on. There were a few, you know, Zig, Kevin Robert, there were Donnie Hudson, there was maybe Tommy Hopkins, there was maybe 20.

They were celebrated to their face and looked down on behind their back because the NSA prestige model was all about fee paid engagements. Um, um, and, uh, so you had to, I had to explain to them that the only way to get customers. that you get to keep aside from going and giving another gig is you have to sell the product to start with. So that part of this is all wrong too.

They were celebrated to their face and looked down on behind their back because the NSA prestige model was all about fee paid engagements. Um, um, and, uh, so you had to, I had to explain to them that the only way to get customers. that you get to keep aside from going and giving another gig is you have to sell the product to start with. So that part of this is all wrong too.

They were celebrated to their face and looked down on behind their back because the NSA prestige model was all about fee paid engagements. Um, um, and, uh, so you had to, I had to explain to them that the only way to get customers. that you get to keep aside from going and giving another gig is you have to sell the product to start with. So that part of this is all wrong too.

In fact, the fee is kind of irrelevant because you can't show me the $3,000 you got from the Illinois Hardware Association last year to go speak there. The money's gone. You spent it. Your wife spent it. Your kids spent it. You can't show it to me. But if you got 300 customers, you could show me those customers. So the fee is kind of irrelevant.

In fact, the fee is kind of irrelevant because you can't show me the $3,000 you got from the Illinois Hardware Association last year to go speak there. The money's gone. You spent it. Your wife spent it. Your kids spent it. You can't show it to me. But if you got 300 customers, you could show me those customers. So the fee is kind of irrelevant.

In fact, the fee is kind of irrelevant because you can't show me the $3,000 you got from the Illinois Hardware Association last year to go speak there. The money's gone. You spent it. Your wife spent it. Your kids spent it. You can't show it to me. But if you got 300 customers, you could show me those customers. So the fee is kind of irrelevant.

The business is all about customer acquisition like all businesses are, right?

The business is all about customer acquisition like all businesses are, right?

The business is all about customer acquisition like all businesses are, right?

The actress Todi Fields is generally credited with the quote, I've been rich and I've been poor and rich is better. I have made a living selling one-to-one, face-to-face, nose-to-nose, toes-to-toes. My first job was selling that way.

The actress Todi Fields is generally credited with the quote, I've been rich and I've been poor and rich is better. I have made a living selling one-to-one, face-to-face, nose-to-nose, toes-to-toes. My first job was selling that way.

The actress Todi Fields is generally credited with the quote, I've been rich and I've been poor and rich is better. I have made a living selling one-to-one, face-to-face, nose-to-nose, toes-to-toes. My first job was selling that way.

And I have made a living selling to 10 from the front of the room, 100 from the front of the room, 1,000 from the front of the room and 10,000 from the front of the room. And I will tell you, selling to the group is better. The financial efficiency of selling one to many rather than one to one is just undeniable. And it actually comes from, to your question, most of what you see

And I have made a living selling to 10 from the front of the room, 100 from the front of the room, 1,000 from the front of the room and 10,000 from the front of the room. And I will tell you, selling to the group is better. The financial efficiency of selling one to many rather than one to one is just undeniable. And it actually comes from, to your question, most of what you see

And I have made a living selling to 10 from the front of the room, 100 from the front of the room, 1,000 from the front of the room and 10,000 from the front of the room. And I will tell you, selling to the group is better. The financial efficiency of selling one to many rather than one to one is just undeniable. And it actually comes from, to your question, most of what you see