Dan Kennedy

that you're familiar with in fields like ours in Info Marketing are really architecture, presentation architecture and methods that came from what we might call normal, ordinary businesses. For example, 1950s into the 60s, was the golden era in America of home party selling. And so instead of selling one-to-one, companies taught salespeople how to get money in a living room and sell to them.

that you're familiar with in fields like ours in Info Marketing are really architecture, presentation architecture and methods that came from what we might call normal, ordinary businesses. For example, 1950s into the 60s, was the golden era in America of home party selling. And so instead of selling one-to-one, companies taught salespeople how to get money in a living room and sell to them.

that you're familiar with in fields like ours in Info Marketing are really architecture, presentation architecture and methods that came from what we might call normal, ordinary businesses. For example, 1950s into the 60s, was the golden era in America of home party selling. And so instead of selling one-to-one, companies taught salespeople how to get money in a living room and sell to them.

And so companies like Tupperware and Staley Home Products and all of that der reich bei der speck und er war auch selling ordentliche products if you will that were also sold right down the street off the shelf in the drugstore or at sears or at the mall et cetera die direct selling industry built around cookware und Feuerwärme- und Vakuum-Kleinern.

And so companies like Tupperware and Staley Home Products and all of that der reich bei der speck und er war auch selling ordentliche products if you will that were also sold right down the street off the shelf in the drugstore or at sears or at the mall et cetera die direct selling industry built around cookware und Feuerwärme- und Vakuum-Kleinern.

And so companies like Tupperware and Staley Home Products and all of that der reich bei der speck und er war auch selling ordentliche products if you will that were also sold right down the street off the shelf in the drugstore or at sears or at the mall et cetera die direct selling industry built around cookware und Feuerwärme- und Vakuum-Kleinern.

Viele von denen waren eins zu eins, aber die wirklich klaren haben herausgefunden, wie man eins zu vielen machen kann. Also, wie die Kochwerke, die Zig Ziglar gekauft hat, bevor er Zig Ziglar wurde. Die meisten Leute auf dem Anruf wissen, ob sie ihn kennen oder nicht.

Viele von denen waren eins zu eins, aber die wirklich klaren haben herausgefunden, wie man eins zu vielen machen kann. Also, wie die Kochwerke, die Zig Ziglar gekauft hat, bevor er Zig Ziglar wurde. Die meisten Leute auf dem Anruf wissen, ob sie ihn kennen oder nicht.

Viele von denen waren eins zu eins, aber die wirklich klaren haben herausgefunden, wie man eins zu vielen machen kann. Also, wie die Kochwerke, die Zig Ziglar gekauft hat, bevor er Zig Ziglar wurde. Die meisten Leute auf dem Anruf wissen, ob sie ihn kennen oder nicht.

Their top people figured out how to make a sale, which at the time was about an $800 set of pots and pans, which today would be about $4,500 probably, and then get that happy, enthused customer to invite eight to ten of their friends and neighbors over for a dinner. that the salesperson would cook and present with their new cookware. So the cookware was sold one to many.

Their top people figured out how to make a sale, which at the time was about an $800 set of pots and pans, which today would be about $4,500 probably, and then get that happy, enthused customer to invite eight to ten of their friends and neighbors over for a dinner. that the salesperson would cook and present with their new cookware. So the cookware was sold one to many.

Their top people figured out how to make a sale, which at the time was about an $800 set of pots and pans, which today would be about $4,500 probably, and then get that happy, enthused customer to invite eight to ten of their friends and neighbors over for a dinner. that the salesperson would cook and present with their new cookware. So the cookware was sold one to many.

The many eight or ten, not a hundred, but still. Initially, we'll jump fast forward now. Initially, when Botox first came on the scene, A lot of Botox was sold by cosmetic surgeons and dermatologists and other professionals who could administer it doing Tupperware-like home parties. Some of them, they booked people to come into the office. Some actually did the party, did the demo,

The many eight or ten, not a hundred, but still. Initially, we'll jump fast forward now. Initially, when Botox first came on the scene, A lot of Botox was sold by cosmetic surgeons and dermatologists and other professionals who could administer it doing Tupperware-like home parties. Some of them, they booked people to come into the office. Some actually did the party, did the demo,

The many eight or ten, not a hundred, but still. Initially, we'll jump fast forward now. Initially, when Botox first came on the scene, A lot of Botox was sold by cosmetic surgeons and dermatologists and other professionals who could administer it doing Tupperware-like home parties. Some of them, they booked people to come into the office. Some actually did the party, did the demo,

and then set up shop in a spare bedroom and did the Botox injections for everybody that night. And so it's been my contention all along that there's very few products or services that WandaBettySally can't be applied to. In manchen Fällen kann es nicht die gesamte Verkaufsbewegung sein, aber es kann sich anwenden. Zwei kurze Beispiele.

and then set up shop in a spare bedroom and did the Botox injections for everybody that night. And so it's been my contention all along that there's very few products or services that WandaBettySally can't be applied to. In manchen Fällen kann es nicht die gesamte Verkaufsbewegung sein, aber es kann sich anwenden. Zwei kurze Beispiele.

and then set up shop in a spare bedroom and did the Botox injections for everybody that night. And so it's been my contention all along that there's very few products or services that WandaBettySally can't be applied to. In manchen Fällen kann es nicht die gesamte Verkaufsbewegung sein, aber es kann sich anwenden. Zwei kurze Beispiele.

Ich hatte einen Real-Estate-Broker-Klient für einige Jahre, der seine Geschäftsführung nur mit Real-Estate-Investoren umfassete. and buy and hold investors, not flippers. So he would run seminars to educate people about why they should be buying and accumulating rental properties in order to own their own pensions. But then, once a week, there was an evening for all the graduates to come to

Ich hatte einen Real-Estate-Broker-Klient für einige Jahre, der seine Geschäftsführung nur mit Real-Estate-Investoren umfassete. and buy and hold investors, not flippers. So he would run seminars to educate people about why they should be buying and accumulating rental properties in order to own their own pensions. But then, once a week, there was an evening for all the graduates to come to