Dan Kennedy
👤 SpeakerAppearances Over Time
Podcast Appearances
There's other kind of martial arts related films that come out during the year for kids. And they'll rent it and they'll invite all the customer families and all their friends and neighbors. And they will, of course, capture their information as they enter and either interrupt the movie with an intermission or at its start
give a brief welcome message and here's what we do and there's literature at the back of the room and then they will offer them a free class or the chiropractor would offer the exam etc. and sign people up for the next step. They wouldn't go all the way to making a sale. On a very small level you have professionals doing this in their offices.
give a brief welcome message and here's what we do and there's literature at the back of the room and then they will offer them a free class or the chiropractor would offer the exam etc. and sign people up for the next step. They wouldn't go all the way to making a sale. On a very small level you have professionals doing this in their offices.
give a brief welcome message and here's what we do and there's literature at the back of the room and then they will offer them a free class or the chiropractor would offer the exam etc. and sign people up for the next step. They wouldn't go all the way to making a sale. On a very small level you have professionals doing this in their offices.
where about a particular thing, let's say Invisalign, they will invite patients with teenagers to come and encourage them to bring friends, neighbors and relatives. Maybe they'll only have 20 or 30 packed into their office for an evening, but four or five patients were into real money. So the benign event that is not quite a sales event, is the second strategy.
where about a particular thing, let's say Invisalign, they will invite patients with teenagers to come and encourage them to bring friends, neighbors and relatives. Maybe they'll only have 20 or 30 packed into their office for an evening, but four or five patients were into real money. So the benign event that is not quite a sales event, is the second strategy.
where about a particular thing, let's say Invisalign, they will invite patients with teenagers to come and encourage them to bring friends, neighbors and relatives. Maybe they'll only have 20 or 30 packed into their office for an evening, but four or five patients were into real money. So the benign event that is not quite a sales event, is the second strategy.
The third strategy is the big open house, that there are reasons for customers, clients or patients to bring folks to, where you get a meet and greet opportunity. Again, you may not create a true sell-to-many opportunity, but you will create a market-to-many opportunity. Alan Reed, a member of ours for many years at Reed's Dairy, does a fabulous job with this once a year with his farm days.
The third strategy is the big open house, that there are reasons for customers, clients or patients to bring folks to, where you get a meet and greet opportunity. Again, you may not create a true sell-to-many opportunity, but you will create a market-to-many opportunity. Alan Reed, a member of ours for many years at Reed's Dairy, does a fabulous job with this once a year with his farm days.
The third strategy is the big open house, that there are reasons for customers, clients or patients to bring folks to, where you get a meet and greet opportunity. Again, you may not create a true sell-to-many opportunity, but you will create a market-to-many opportunity. Alan Reed, a member of ours for many years at Reed's Dairy, does a fabulous job with this once a year with his farm days.
And as hundreds and hundreds of customers come and bring friends and neighbors and relatives and they all have data captured in order to enter drawings, and they all meet and greet, and they're all moved through the dairy store, and they are all signed up, if they can be, as new home delivery customers. So the big open house. And the last strategy is the typically non-paid...
And as hundreds and hundreds of customers come and bring friends and neighbors and relatives and they all have data captured in order to enter drawings, and they all meet and greet, and they're all moved through the dairy store, and they are all signed up, if they can be, as new home delivery customers. So the big open house. And the last strategy is the typically non-paid...
And as hundreds and hundreds of customers come and bring friends and neighbors and relatives and they all have data captured in order to enter drawings, and they all meet and greet, and they're all moved through the dairy store, and they are all signed up, if they can be, as new home delivery customers. So the big open house. And the last strategy is the typically non-paid...
speaking opportunity where you can sell to somebody else's many. And at the local level, there are still quite a few meetings. There are civic club meetings, welcome club meetings. My wife belongs to a welcome club. They have a meeting every month and they have a guest speaker every month. Most of the guest speakers are too dumb to sell. There's no prohibition to it.
speaking opportunity where you can sell to somebody else's many. And at the local level, there are still quite a few meetings. There are civic club meetings, welcome club meetings. My wife belongs to a welcome club. They have a meeting every month and they have a guest speaker every month. Most of the guest speakers are too dumb to sell. There's no prohibition to it.
speaking opportunity where you can sell to somebody else's many. And at the local level, there are still quite a few meetings. There are civic club meetings, welcome club meetings. My wife belongs to a welcome club. They have a meeting every month and they have a guest speaker every month. Most of the guest speakers are too dumb to sell. There's no prohibition to it.
Occasionally one does sell and does well. If you were pretty aggressive about it and you were at a market oh the size of yours or say one of my local markets if you were in the Akron Canton area So, those are the four best strategies.
Occasionally one does sell and does well. If you were pretty aggressive about it and you were at a market oh the size of yours or say one of my local markets if you were in the Akron Canton area So, those are the four best strategies.
Occasionally one does sell and does well. If you were pretty aggressive about it and you were at a market oh the size of yours or say one of my local markets if you were in the Akron Canton area So, those are the four best strategies.
Well, first of all, your experience, it was not my experience. The first example I saw was very, very successful. And my first attempt was It was nowhere near as successful as I later developed, but it was a success. However, your story is one that is quite common. And I've heard it a lot over the years. I saw this, I went and tried it, and I got my butt kicked. And I was humiliated.