Dan Kennedy

Or they were dismissed as a patient. So it was a requirement. So if he got 10 new patients in a week, he was going to have 10 prospects. brought to him at a presentation. It's a strategy that came from Weight Watchers of the 1950s. So often, by force or by excitement, like the cooking the dinner for them example I just gave, you can get the customer to gather the group for you.

Or they were dismissed as a patient. So it was a requirement. So if he got 10 new patients in a week, he was going to have 10 prospects. brought to him at a presentation. It's a strategy that came from Weight Watchers of the 1950s. So often, by force or by excitement, like the cooking the dinner for them example I just gave, you can get the customer to gather the group for you.

Or you can get the customers to gather the group for you. Second strategy is the one you described. The non-selling event where either lead generation or selling is actually done. The movie theater tactic, the movie theater application of that is used a lot by martial arts school owners and other type of after school child education businesses, including music schools.

Or you can get the customers to gather the group for you. Second strategy is the one you described. The non-selling event where either lead generation or selling is actually done. The movie theater tactic, the movie theater application of that is used a lot by martial arts school owners and other type of after school child education businesses, including music schools.

Or you can get the customers to gather the group for you. Second strategy is the one you described. The non-selling event where either lead generation or selling is actually done. The movie theater tactic, the movie theater application of that is used a lot by martial arts school owners and other type of after school child education businesses, including music schools.

In our world, Stephen Oliver and Michael Huang, who are both clients of mine and both in martial arts, use it. Orthodontists use it. Dr. Dustin Burleson Very successful with it. Now they don't go quite as far as you did. But they will rent the theater. Often for a somewhat related movie. The martial arts people it's easiest for because there's a series of Kung Fu Panda movies and there's

In our world, Stephen Oliver and Michael Huang, who are both clients of mine and both in martial arts, use it. Orthodontists use it. Dr. Dustin Burleson Very successful with it. Now they don't go quite as far as you did. But they will rent the theater. Often for a somewhat related movie. The martial arts people it's easiest for because there's a series of Kung Fu Panda movies and there's

In our world, Stephen Oliver and Michael Huang, who are both clients of mine and both in martial arts, use it. Orthodontists use it. Dr. Dustin Burleson Very successful with it. Now they don't go quite as far as you did. But they will rent the theater. Often for a somewhat related movie. The martial arts people it's easiest for because there's a series of Kung Fu Panda movies and there's

There's other kind of martial arts related films that come out during the year for kids. And they'll rent it and they'll invite all the customer families and all their friends and neighbors. And they will, of course, capture their information as they enter and either interrupt the movie with an intermission or at its start

There's other kind of martial arts related films that come out during the year for kids. And they'll rent it and they'll invite all the customer families and all their friends and neighbors. And they will, of course, capture their information as they enter and either interrupt the movie with an intermission or at its start

There's other kind of martial arts related films that come out during the year for kids. And they'll rent it and they'll invite all the customer families and all their friends and neighbors. And they will, of course, capture their information as they enter and either interrupt the movie with an intermission or at its start

give a brief welcome message and here's what we do and there's literature at the back of the room and then they will offer them a free class or the chiropractor would offer the exam etc. and sign people up for the next step. They wouldn't go all the way to making a sale. On a very small level you have professionals doing this in their offices.

give a brief welcome message and here's what we do and there's literature at the back of the room and then they will offer them a free class or the chiropractor would offer the exam etc. and sign people up for the next step. They wouldn't go all the way to making a sale. On a very small level you have professionals doing this in their offices.

give a brief welcome message and here's what we do and there's literature at the back of the room and then they will offer them a free class or the chiropractor would offer the exam etc. and sign people up for the next step. They wouldn't go all the way to making a sale. On a very small level you have professionals doing this in their offices.

where about a particular thing, let's say Invisalign, they will invite patients with teenagers to come and encourage them to bring friends, neighbors and relatives. Maybe they'll only have 20 or 30 packed into their office for an evening, but four or five patients were into real money. So the benign event that is not quite a sales event, is the second strategy.

where about a particular thing, let's say Invisalign, they will invite patients with teenagers to come and encourage them to bring friends, neighbors and relatives. Maybe they'll only have 20 or 30 packed into their office for an evening, but four or five patients were into real money. So the benign event that is not quite a sales event, is the second strategy.

where about a particular thing, let's say Invisalign, they will invite patients with teenagers to come and encourage them to bring friends, neighbors and relatives. Maybe they'll only have 20 or 30 packed into their office for an evening, but four or five patients were into real money. So the benign event that is not quite a sales event, is the second strategy.

The third strategy is the big open house, that there are reasons for customers, clients or patients to bring folks to, where you get a meet and greet opportunity. Again, you may not create a true sell-to-many opportunity, but you will create a market-to-many opportunity. Alan Reed, a member of ours for many years at Reed's Dairy, does a fabulous job with this once a year with his farm days.

The third strategy is the big open house, that there are reasons for customers, clients or patients to bring folks to, where you get a meet and greet opportunity. Again, you may not create a true sell-to-many opportunity, but you will create a market-to-many opportunity. Alan Reed, a member of ours for many years at Reed's Dairy, does a fabulous job with this once a year with his farm days.

The third strategy is the big open house, that there are reasons for customers, clients or patients to bring folks to, where you get a meet and greet opportunity. Again, you may not create a true sell-to-many opportunity, but you will create a market-to-many opportunity. Alan Reed, a member of ours for many years at Reed's Dairy, does a fabulous job with this once a year with his farm days.