Dan Kennedy
👤 SpeakerAppearances Over Time
Podcast Appearances
Well, first of all, your experience, it was not my experience. The first example I saw was very, very successful. And my first attempt was It was nowhere near as successful as I later developed, but it was a success. However, your story is one that is quite common. And I've heard it a lot over the years. I saw this, I went and tried it, and I got my butt kicked. And I was humiliated.
Well, first of all, your experience, it was not my experience. The first example I saw was very, very successful. And my first attempt was It was nowhere near as successful as I later developed, but it was a success. However, your story is one that is quite common. And I've heard it a lot over the years. I saw this, I went and tried it, and I got my butt kicked. And I was humiliated.
Und ich habe entschieden, dass ich das nie wieder tun werde. Und das ist üblich, weil Ihr Konzept, Ihr Gedanke, wie es funktioniert, üblich ist. Und das ist, dass ich all diese tollen Informationen erzählen werde. Ich werde ihnen tolle Ideen geben. Maybe I'm going to demonstrate something. And then either without a commercial or with a commercial tacked on at the end.
Und ich habe entschieden, dass ich das nie wieder tun werde. Und das ist üblich, weil Ihr Konzept, Ihr Gedanke, wie es funktioniert, üblich ist. Und das ist, dass ich all diese tollen Informationen erzählen werde. Ich werde ihnen tolle Ideen geben. Maybe I'm going to demonstrate something. And then either without a commercial or with a commercial tacked on at the end.
Und ich habe entschieden, dass ich das nie wieder tun werde. Und das ist üblich, weil Ihr Konzept, Ihr Gedanke, wie es funktioniert, üblich ist. Und das ist, dass ich all diese tollen Informationen erzählen werde. Ich werde ihnen tolle Ideen geben. Maybe I'm going to demonstrate something. And then either without a commercial or with a commercial tacked on at the end.
And by the way, always rushed and hurried and done as if embarrassed by it. A person's whole tone and body language and physiology all tends to change.
And by the way, always rushed and hurried and done as if embarrassed by it. A person's whole tone and body language and physiology all tends to change.
And by the way, always rushed and hurried and done as if embarrassed by it. A person's whole tone and body language and physiology all tends to change.
They shift from the 45 minutes of stuff they wanted to talk about and that people seem to be happy hearing to the 15 minutes where they are now trying to sell something they are uncomfortable with and their discomfort oozes out of them like the stench of an alcoholic first thing in the morning. And the crowd, of course, feels and senses it. But that concept simply doesn't work.
They shift from the 45 minutes of stuff they wanted to talk about and that people seem to be happy hearing to the 15 minutes where they are now trying to sell something they are uncomfortable with and their discomfort oozes out of them like the stench of an alcoholic first thing in the morning. And the crowd, of course, feels and senses it. But that concept simply doesn't work.
They shift from the 45 minutes of stuff they wanted to talk about and that people seem to be happy hearing to the 15 minutes where they are now trying to sell something they are uncomfortable with and their discomfort oozes out of them like the stench of an alcoholic first thing in the morning. And the crowd, of course, feels and senses it. But that concept simply doesn't work.
The big thing to discover and learn is that when you are selling one to many, and really by selling we can mean driving them to the back of the room to buy something, or driving them to the back of the room to register for some specific next step. When you are doing that, undetected by the audience, the entire presentation from the very first word out of your mouth is a sales presentation.
The big thing to discover and learn is that when you are selling one to many, and really by selling we can mean driving them to the back of the room to buy something, or driving them to the back of the room to register for some specific next step. When you are doing that, undetected by the audience, the entire presentation from the very first word out of your mouth is a sales presentation.
The big thing to discover and learn is that when you are selling one to many, and really by selling we can mean driving them to the back of the room to buy something, or driving them to the back of the room to register for some specific next step. When you are doing that, undetected by the audience, the entire presentation from the very first word out of your mouth is a sales presentation.
And it is built and engineered to be a sales presentation. with a start and a progressive movement forward of agreement with item A, which is necessary to agree to item B, which is necessary to agree to item C, using a typical selling structure within it, just as you would use in a webinar or in a sales letter or in an ad.
And it is built and engineered to be a sales presentation. with a start and a progressive movement forward of agreement with item A, which is necessary to agree to item B, which is necessary to agree to item C, using a typical selling structure within it, just as you would use in a webinar or in a sales letter or in an ad.
And it is built and engineered to be a sales presentation. with a start and a progressive movement forward of agreement with item A, which is necessary to agree to item B, which is necessary to agree to item C, using a typical selling structure within it, just as you would use in a webinar or in a sales letter or in an ad.
Zum Beispiel könnt ihr Problem verwenden, das Problem zu agitieren, alle Lösungen des Problems abzuschneiden, eure Lösung als die einzige darzustellen. Vier Schritte, das ist sehr üblich, es ist sehr grundlegend und es ist ziemlich beliebt. Deine gesamte Präsentation ist das. Der Publikum weiß das noch nicht.
Zum Beispiel könnt ihr Problem verwenden, das Problem zu agitieren, alle Lösungen des Problems abzuschneiden, eure Lösung als die einzige darzustellen. Vier Schritte, das ist sehr üblich, es ist sehr grundlegend und es ist ziemlich beliebt. Deine gesamte Präsentation ist das. Der Publikum weiß das noch nicht.
Zum Beispiel könnt ihr Problem verwenden, das Problem zu agitieren, alle Lösungen des Problems abzuschneiden, eure Lösung als die einzige darzustellen. Vier Schritte, das ist sehr üblich, es ist sehr grundlegend und es ist ziemlich beliebt. Deine gesamte Präsentation ist das. Der Publikum weiß das noch nicht.