Dan Kennedy

And as hundreds and hundreds of customers come and bring friends and neighbors and relatives and they all have data captured in order to enter drawings, and they all meet and greet, and they're all moved through the dairy store, and they are all signed up, if they can be, as new home delivery customers. So the big open house. And the last strategy is the typically non-paid...

And as hundreds and hundreds of customers come and bring friends and neighbors and relatives and they all have data captured in order to enter drawings, and they all meet and greet, and they're all moved through the dairy store, and they are all signed up, if they can be, as new home delivery customers. So the big open house. And the last strategy is the typically non-paid...

And as hundreds and hundreds of customers come and bring friends and neighbors and relatives and they all have data captured in order to enter drawings, and they all meet and greet, and they're all moved through the dairy store, and they are all signed up, if they can be, as new home delivery customers. So the big open house. And the last strategy is the typically non-paid...

speaking opportunity where you can sell to somebody else's many. And at the local level, there are still quite a few meetings. There are civic club meetings, welcome club meetings. My wife belongs to a welcome club. They have a meeting every month and they have a guest speaker every month. Most of the guest speakers are too dumb to sell. There's no prohibition to it.

speaking opportunity where you can sell to somebody else's many. And at the local level, there are still quite a few meetings. There are civic club meetings, welcome club meetings. My wife belongs to a welcome club. They have a meeting every month and they have a guest speaker every month. Most of the guest speakers are too dumb to sell. There's no prohibition to it.

speaking opportunity where you can sell to somebody else's many. And at the local level, there are still quite a few meetings. There are civic club meetings, welcome club meetings. My wife belongs to a welcome club. They have a meeting every month and they have a guest speaker every month. Most of the guest speakers are too dumb to sell. There's no prohibition to it.

Occasionally one does sell and does well. If you were pretty aggressive about it and you were at a market oh the size of yours or say one of my local markets if you were in the Akron Canton area So, those are the four best strategies.

Occasionally one does sell and does well. If you were pretty aggressive about it and you were at a market oh the size of yours or say one of my local markets if you were in the Akron Canton area So, those are the four best strategies.

Occasionally one does sell and does well. If you were pretty aggressive about it and you were at a market oh the size of yours or say one of my local markets if you were in the Akron Canton area So, those are the four best strategies.

Well, first of all, your experience, it was not my experience. The first example I saw was very, very successful. And my first attempt was It was nowhere near as successful as I later developed, but it was a success. However, your story is one that is quite common. And I've heard it a lot over the years. I saw this, I went and tried it, and I got my butt kicked. And I was humiliated.

Well, first of all, your experience, it was not my experience. The first example I saw was very, very successful. And my first attempt was It was nowhere near as successful as I later developed, but it was a success. However, your story is one that is quite common. And I've heard it a lot over the years. I saw this, I went and tried it, and I got my butt kicked. And I was humiliated.

Well, first of all, your experience, it was not my experience. The first example I saw was very, very successful. And my first attempt was It was nowhere near as successful as I later developed, but it was a success. However, your story is one that is quite common. And I've heard it a lot over the years. I saw this, I went and tried it, and I got my butt kicked. And I was humiliated.

Und ich habe entschieden, dass ich das nie wieder tun werde. Und das ist üblich, weil Ihr Konzept, Ihr Gedanke, wie es funktioniert, üblich ist. Und das ist, dass ich all diese tollen Informationen erzählen werde. Ich werde ihnen tolle Ideen geben. Maybe I'm going to demonstrate something. And then either without a commercial or with a commercial tacked on at the end.

Und ich habe entschieden, dass ich das nie wieder tun werde. Und das ist üblich, weil Ihr Konzept, Ihr Gedanke, wie es funktioniert, üblich ist. Und das ist, dass ich all diese tollen Informationen erzählen werde. Ich werde ihnen tolle Ideen geben. Maybe I'm going to demonstrate something. And then either without a commercial or with a commercial tacked on at the end.

Und ich habe entschieden, dass ich das nie wieder tun werde. Und das ist üblich, weil Ihr Konzept, Ihr Gedanke, wie es funktioniert, üblich ist. Und das ist, dass ich all diese tollen Informationen erzählen werde. Ich werde ihnen tolle Ideen geben. Maybe I'm going to demonstrate something. And then either without a commercial or with a commercial tacked on at the end.

And by the way, always rushed and hurried and done as if embarrassed by it. A person's whole tone and body language and physiology all tends to change.

And by the way, always rushed and hurried and done as if embarrassed by it. A person's whole tone and body language and physiology all tends to change.

And by the way, always rushed and hurried and done as if embarrassed by it. A person's whole tone and body language and physiology all tends to change.

They shift from the 45 minutes of stuff they wanted to talk about and that people seem to be happy hearing to the 15 minutes where they are now trying to sell something they are uncomfortable with and their discomfort oozes out of them like the stench of an alcoholic first thing in the morning. And the crowd, of course, feels and senses it. But that concept simply doesn't work.

They shift from the 45 minutes of stuff they wanted to talk about and that people seem to be happy hearing to the 15 minutes where they are now trying to sell something they are uncomfortable with and their discomfort oozes out of them like the stench of an alcoholic first thing in the morning. And the crowd, of course, feels and senses it. But that concept simply doesn't work.