Dan Kennedy
👤 SpeakerAppearances Over Time
Podcast Appearances
They shift from the 45 minutes of stuff they wanted to talk about and that people seem to be happy hearing to the 15 minutes where they are now trying to sell something they are uncomfortable with and their discomfort oozes out of them like the stench of an alcoholic first thing in the morning. And the crowd, of course, feels and senses it. But that concept simply doesn't work.
The big thing to discover and learn is that when you are selling one to many, and really by selling we can mean driving them to the back of the room to buy something, or driving them to the back of the room to register for some specific next step. When you are doing that, undetected by the audience, the entire presentation from the very first word out of your mouth is a sales presentation.
The big thing to discover and learn is that when you are selling one to many, and really by selling we can mean driving them to the back of the room to buy something, or driving them to the back of the room to register for some specific next step. When you are doing that, undetected by the audience, the entire presentation from the very first word out of your mouth is a sales presentation.
The big thing to discover and learn is that when you are selling one to many, and really by selling we can mean driving them to the back of the room to buy something, or driving them to the back of the room to register for some specific next step. When you are doing that, undetected by the audience, the entire presentation from the very first word out of your mouth is a sales presentation.
And it is built and engineered to be a sales presentation. with a start and a progressive movement forward of agreement with item A, which is necessary to agree to item B, which is necessary to agree to item C, using a typical selling structure within it, just as you would use in a webinar or in a sales letter or in an ad.
And it is built and engineered to be a sales presentation. with a start and a progressive movement forward of agreement with item A, which is necessary to agree to item B, which is necessary to agree to item C, using a typical selling structure within it, just as you would use in a webinar or in a sales letter or in an ad.
And it is built and engineered to be a sales presentation. with a start and a progressive movement forward of agreement with item A, which is necessary to agree to item B, which is necessary to agree to item C, using a typical selling structure within it, just as you would use in a webinar or in a sales letter or in an ad.
Zum Beispiel könnt ihr Problem verwenden, das Problem zu agitieren, alle Lösungen des Problems abzuschneiden, eure Lösung als die einzige darzustellen. Vier Schritte, das ist sehr üblich, es ist sehr grundlegend und es ist ziemlich beliebt. Deine gesamte Präsentation ist das. Der Publikum weiß das noch nicht.
Zum Beispiel könnt ihr Problem verwenden, das Problem zu agitieren, alle Lösungen des Problems abzuschneiden, eure Lösung als die einzige darzustellen. Vier Schritte, das ist sehr üblich, es ist sehr grundlegend und es ist ziemlich beliebt. Deine gesamte Präsentation ist das. Der Publikum weiß das noch nicht.
Zum Beispiel könnt ihr Problem verwenden, das Problem zu agitieren, alle Lösungen des Problems abzuschneiden, eure Lösung als die einzige darzustellen. Vier Schritte, das ist sehr üblich, es ist sehr grundlegend und es ist ziemlich beliebt. Deine gesamte Präsentation ist das. Der Publikum weiß das noch nicht.
And when you shift into what you have to offer that they should take home with them or that they should do into your call to action, there's a little bridge to it and it's seamless. It's not content, stop, slave on the brakes, turn on the commercial. It's not like a TV show and a regular TV show, not an infomercial. TV Show, you know, stops. And then there are commercials.
And when you shift into what you have to offer that they should take home with them or that they should do into your call to action, there's a little bridge to it and it's seamless. It's not content, stop, slave on the brakes, turn on the commercial. It's not like a TV show and a regular TV show, not an infomercial. TV Show, you know, stops. And then there are commercials.
And when you shift into what you have to offer that they should take home with them or that they should do into your call to action, there's a little bridge to it and it's seamless. It's not content, stop, slave on the brakes, turn on the commercial. It's not like a TV show and a regular TV show, not an infomercial. TV Show, you know, stops. And then there are commercials.
That's not the way this works. This is seamless. They don't even really know you've bridged them into the call to action until they're there. And there's no change in the way you present. I created a business for a guy at one time. I was speaking to a small group of chiropractors. He was the speaker before me. There were two of us for the day.
That's not the way this works. This is seamless. They don't even really know you've bridged them into the call to action until they're there. And there's no change in the way you present. I created a business for a guy at one time. I was speaking to a small group of chiropractors. He was the speaker before me. There were two of us for the day.
That's not the way this works. This is seamless. They don't even really know you've bridged them into the call to action until they're there. And there's no change in the way you present. I created a business for a guy at one time. I was speaking to a small group of chiropractors. He was the speaker before me. There were two of us for the day.
He was, I don't know, late 60s, early 70s at this time. Er war schon lange dabei. Er war in der Profession gut bekannt und lieb in der Profession. Eines Tages hat er mit Napoleon Hill gearbeitet. Sein Name war Foster Hibbert. Wir haben gerade seinen Bruder als Mitglied. Nur aus Verständnis. Ich bin also früh da gekommen und habe seine Präsentation geschaut.
He was, I don't know, late 60s, early 70s at this time. Er war schon lange dabei. Er war in der Profession gut bekannt und lieb in der Profession. Eines Tages hat er mit Napoleon Hill gearbeitet. Sein Name war Foster Hibbert. Wir haben gerade seinen Bruder als Mitglied. Nur aus Verständnis. Ich bin also früh da gekommen und habe seine Präsentation geschaut.
He was, I don't know, late 60s, early 70s at this time. Er war schon lange dabei. Er war in der Profession gut bekannt und lieb in der Profession. Eines Tages hat er mit Napoleon Hill gearbeitet. Sein Name war Foster Hibbert. Wir haben gerade seinen Bruder als Mitglied. Nur aus Verständnis. Ich bin also früh da gekommen und habe seine Präsentation geschaut.
And he was the most mesmerizing speaker I've ever seen. And I had seen a lot of them. I have seen a lot of them. And I would still rank him as such. His ability to captivate and hold an audience was second to none. Then he got to his... Offer. And it was the most pitiful, pitiable thing I'd ever seen in my life.