Menu
Sign In Search Podcasts Charts People & Topics Add Podcast API Blog Pricing
1218 total appearances

Appearances Over Time

Podcast Appearances

The Russell Brunson Show
Dan Kennedy’s Blueprint for One-To-Many Selling | #Sales - Ep. 03

They shift from the 45 minutes of stuff they wanted to talk about and that people seem to be happy hearing to the 15 minutes where they are now trying to sell something they are uncomfortable with and their discomfort oozes out of them like the stench of an alcoholic first thing in the morning. And the crowd, of course, feels and senses it. But that concept simply doesn't work.

The Russell Brunson Show
Dan Kennedy’s Blueprint for One-To-Many Selling | #Sales - Ep. 03

The big thing to discover and learn is that when you are selling one to many, and really by selling we can mean driving them to the back of the room to buy something, or driving them to the back of the room to register for some specific next step. When you are doing that, undetected by the audience, the entire presentation from the very first word out of your mouth is a sales presentation.

The Russell Brunson Show
Dan Kennedy’s Blueprint for One-To-Many Selling | #Sales - Ep. 03

The big thing to discover and learn is that when you are selling one to many, and really by selling we can mean driving them to the back of the room to buy something, or driving them to the back of the room to register for some specific next step. When you are doing that, undetected by the audience, the entire presentation from the very first word out of your mouth is a sales presentation.

The Russell Brunson Show
Dan Kennedy’s Blueprint for One-To-Many Selling | #Sales - Ep. 03

The big thing to discover and learn is that when you are selling one to many, and really by selling we can mean driving them to the back of the room to buy something, or driving them to the back of the room to register for some specific next step. When you are doing that, undetected by the audience, the entire presentation from the very first word out of your mouth is a sales presentation.

The Russell Brunson Show
Dan Kennedy’s Blueprint for One-To-Many Selling | #Sales - Ep. 03

And it is built and engineered to be a sales presentation. with a start and a progressive movement forward of agreement with item A, which is necessary to agree to item B, which is necessary to agree to item C, using a typical selling structure within it, just as you would use in a webinar or in a sales letter or in an ad.

The Russell Brunson Show
Dan Kennedy’s Blueprint for One-To-Many Selling | #Sales - Ep. 03

And it is built and engineered to be a sales presentation. with a start and a progressive movement forward of agreement with item A, which is necessary to agree to item B, which is necessary to agree to item C, using a typical selling structure within it, just as you would use in a webinar or in a sales letter or in an ad.

The Russell Brunson Show
Dan Kennedy’s Blueprint for One-To-Many Selling | #Sales - Ep. 03

And it is built and engineered to be a sales presentation. with a start and a progressive movement forward of agreement with item A, which is necessary to agree to item B, which is necessary to agree to item C, using a typical selling structure within it, just as you would use in a webinar or in a sales letter or in an ad.

The Russell Brunson Show
Dan Kennedy’s Blueprint for One-To-Many Selling | #Sales - Ep. 03

Zum Beispiel könnt ihr Problem verwenden, das Problem zu agitieren, alle Lösungen des Problems abzuschneiden, eure Lösung als die einzige darzustellen. Vier Schritte, das ist sehr üblich, es ist sehr grundlegend und es ist ziemlich beliebt. Deine gesamte Präsentation ist das. Der Publikum weiß das noch nicht.

The Russell Brunson Show
Dan Kennedy’s Blueprint for One-To-Many Selling | #Sales - Ep. 03

Zum Beispiel könnt ihr Problem verwenden, das Problem zu agitieren, alle Lösungen des Problems abzuschneiden, eure Lösung als die einzige darzustellen. Vier Schritte, das ist sehr üblich, es ist sehr grundlegend und es ist ziemlich beliebt. Deine gesamte Präsentation ist das. Der Publikum weiß das noch nicht.

The Russell Brunson Show
Dan Kennedy’s Blueprint for One-To-Many Selling | #Sales - Ep. 03

Zum Beispiel könnt ihr Problem verwenden, das Problem zu agitieren, alle Lösungen des Problems abzuschneiden, eure Lösung als die einzige darzustellen. Vier Schritte, das ist sehr üblich, es ist sehr grundlegend und es ist ziemlich beliebt. Deine gesamte Präsentation ist das. Der Publikum weiß das noch nicht.

The Russell Brunson Show
Dan Kennedy’s Blueprint for One-To-Many Selling | #Sales - Ep. 03

And when you shift into what you have to offer that they should take home with them or that they should do into your call to action, there's a little bridge to it and it's seamless. It's not content, stop, slave on the brakes, turn on the commercial. It's not like a TV show and a regular TV show, not an infomercial. TV Show, you know, stops. And then there are commercials.

The Russell Brunson Show
Dan Kennedy’s Blueprint for One-To-Many Selling | #Sales - Ep. 03

And when you shift into what you have to offer that they should take home with them or that they should do into your call to action, there's a little bridge to it and it's seamless. It's not content, stop, slave on the brakes, turn on the commercial. It's not like a TV show and a regular TV show, not an infomercial. TV Show, you know, stops. And then there are commercials.

The Russell Brunson Show
Dan Kennedy’s Blueprint for One-To-Many Selling | #Sales - Ep. 03

And when you shift into what you have to offer that they should take home with them or that they should do into your call to action, there's a little bridge to it and it's seamless. It's not content, stop, slave on the brakes, turn on the commercial. It's not like a TV show and a regular TV show, not an infomercial. TV Show, you know, stops. And then there are commercials.

The Russell Brunson Show
Dan Kennedy’s Blueprint for One-To-Many Selling | #Sales - Ep. 03

That's not the way this works. This is seamless. They don't even really know you've bridged them into the call to action until they're there. And there's no change in the way you present. I created a business for a guy at one time. I was speaking to a small group of chiropractors. He was the speaker before me. There were two of us for the day.

The Russell Brunson Show
Dan Kennedy’s Blueprint for One-To-Many Selling | #Sales - Ep. 03

That's not the way this works. This is seamless. They don't even really know you've bridged them into the call to action until they're there. And there's no change in the way you present. I created a business for a guy at one time. I was speaking to a small group of chiropractors. He was the speaker before me. There were two of us for the day.

The Russell Brunson Show
Dan Kennedy’s Blueprint for One-To-Many Selling | #Sales - Ep. 03

That's not the way this works. This is seamless. They don't even really know you've bridged them into the call to action until they're there. And there's no change in the way you present. I created a business for a guy at one time. I was speaking to a small group of chiropractors. He was the speaker before me. There were two of us for the day.

The Russell Brunson Show
Dan Kennedy’s Blueprint for One-To-Many Selling | #Sales - Ep. 03

He was, I don't know, late 60s, early 70s at this time. Er war schon lange dabei. Er war in der Profession gut bekannt und lieb in der Profession. Eines Tages hat er mit Napoleon Hill gearbeitet. Sein Name war Foster Hibbert. Wir haben gerade seinen Bruder als Mitglied. Nur aus Verständnis. Ich bin also früh da gekommen und habe seine Präsentation geschaut.

The Russell Brunson Show
Dan Kennedy’s Blueprint for One-To-Many Selling | #Sales - Ep. 03

He was, I don't know, late 60s, early 70s at this time. Er war schon lange dabei. Er war in der Profession gut bekannt und lieb in der Profession. Eines Tages hat er mit Napoleon Hill gearbeitet. Sein Name war Foster Hibbert. Wir haben gerade seinen Bruder als Mitglied. Nur aus Verständnis. Ich bin also früh da gekommen und habe seine Präsentation geschaut.

The Russell Brunson Show
Dan Kennedy’s Blueprint for One-To-Many Selling | #Sales - Ep. 03

He was, I don't know, late 60s, early 70s at this time. Er war schon lange dabei. Er war in der Profession gut bekannt und lieb in der Profession. Eines Tages hat er mit Napoleon Hill gearbeitet. Sein Name war Foster Hibbert. Wir haben gerade seinen Bruder als Mitglied. Nur aus Verständnis. Ich bin also früh da gekommen und habe seine Präsentation geschaut.

The Russell Brunson Show
Dan Kennedy’s Blueprint for One-To-Many Selling | #Sales - Ep. 03

And he was the most mesmerizing speaker I've ever seen. And I had seen a lot of them. I have seen a lot of them. And I would still rank him as such. His ability to captivate and hold an audience was second to none. Then he got to his... Offer. And it was the most pitiful, pitiable thing I'd ever seen in my life.