Dan Kennedy

Aber trotzdem, außer dem, habe ich nichts verändert. In Präsentation, Inhalt oder Stil oder Struktur. Und es war egal, aus welchem Land sie kamen. Sie haben alles gekauft. Und so in den USA werden Menschen in ihren Händen kommen, My customers are different. So they will get from you and me how to structure one of these presentations and deliver one of these presentations.

Aber trotzdem, außer dem, habe ich nichts verändert. In Präsentation, Inhalt oder Stil oder Struktur. Und es war egal, aus welchem Land sie kamen. Sie haben alles gekauft. Und so in den USA werden Menschen in ihren Händen kommen, My customers are different. So they will get from you and me how to structure one of these presentations and deliver one of these presentations.

Aber trotzdem, außer dem, habe ich nichts verändert. In Präsentation, Inhalt oder Stil oder Struktur. Und es war egal, aus welchem Land sie kamen. Sie haben alles gekauft. Und so in den USA werden Menschen in ihren Händen kommen, My customers are different. So they will get from you and me how to structure one of these presentations and deliver one of these presentations.

And the financial advisor will tell you, well, no, my clients are more sophisticated and they all have PhDs and they're not going to respond to this. My clients are doctors. You're never going to see doctors or lawyers stampede to the back of the room. Yes, you will. And I've done it with all of them. Because it doesn't matter whether they're doctors or even if they're lawyers.

And the financial advisor will tell you, well, no, my clients are more sophisticated and they all have PhDs and they're not going to respond to this. My clients are doctors. You're never going to see doctors or lawyers stampede to the back of the room. Yes, you will. And I've done it with all of them. Because it doesn't matter whether they're doctors or even if they're lawyers.

And the financial advisor will tell you, well, no, my clients are more sophisticated and they all have PhDs and they're not going to respond to this. My clients are doctors. You're never going to see doctors or lawyers stampede to the back of the room. Yes, you will. And I've done it with all of them. Because it doesn't matter whether they're doctors or even if they're lawyers.

Human nature is human nature. And stimulus and response is stimulus and response. Behavioral psych is behavioral psych. So you want the stampede effect. You want them knocking people down and jumping over tables to get there. You can do it pretty much with any audience. I spoke once at the Excellence in Dentistry Conference.

Human nature is human nature. And stimulus and response is stimulus and response. Behavioral psych is behavioral psych. So you want the stampede effect. You want them knocking people down and jumping over tables to get there. You can do it pretty much with any audience. I spoke once at the Excellence in Dentistry Conference.

Human nature is human nature. And stimulus and response is stimulus and response. Behavioral psych is behavioral psych. So you want the stampede effect. You want them knocking people down and jumping over tables to get there. You can do it pretty much with any audience. I spoke once at the Excellence in Dentistry Conference.

I think right before or right after the Smothers Brothers for some strange reason. We were in a separate conference building. Small Not big like you're going to be in Vegas, but a separate thing, not part of the hotel. And so the product tables were actually outside the conference center. You had to make a pretty sharp right out the doors.

I think right before or right after the Smothers Brothers for some strange reason. We were in a separate conference building. Small Not big like you're going to be in Vegas, but a separate thing, not part of the hotel. And so the product tables were actually outside the conference center. You had to make a pretty sharp right out the doors.

I think right before or right after the Smothers Brothers for some strange reason. We were in a separate conference building. Small Not big like you're going to be in Vegas, but a separate thing, not part of the hotel. And so the product tables were actually outside the conference center. You had to make a pretty sharp right out the doors.

And they were on the walkway between the conference center and the hotel. And there were like 300 dentists there. And I said, this is no good, because people are going to get hurt. I mean, I'm going to send them all running. And it's like a four-lane highway squeezing down to a one-lane exit with a right turn in it. People are going to get hurt. And they're like laughing at me.

And they were on the walkway between the conference center and the hotel. And there were like 300 dentists there. And I said, this is no good, because people are going to get hurt. I mean, I'm going to send them all running. And it's like a four-lane highway squeezing down to a one-lane exit with a right turn in it. People are going to get hurt. And they're like laughing at me.

And they were on the walkway between the conference center and the hotel. And there were like 300 dentists there. And I said, this is no good, because people are going to get hurt. I mean, I'm going to send them all running. And it's like a four-lane highway squeezing down to a one-lane exit with a right turn in it. People are going to get hurt. And they're like laughing at me.

I'm not going to get these dentists to run anywhere, trust me. Okay, okay. We actually had one dental assistant with two fingers broken. She got knocked out and somebody stepped on her hand. People got slammed into the wall and were climbing over each other and waving credit cards.

I'm not going to get these dentists to run anywhere, trust me. Okay, okay. We actually had one dental assistant with two fingers broken. She got knocked out and somebody stepped on her hand. People got slammed into the wall and were climbing over each other and waving credit cards.

I'm not going to get these dentists to run anywhere, trust me. Okay, okay. We actually had one dental assistant with two fingers broken. She got knocked out and somebody stepped on her hand. People got slammed into the wall and were climbing over each other and waving credit cards.

They said afterwards, the guys that own Excellence Dentistry, they'd never seen anything like that before and couldn't believe it was possible. Human engineering, if you will, is human engineering. And it's an important thing for people to learn. Whether we're talking about speaking to sell and selling one to many or really doing any kind of marketing. Foundational stuff that drives it.

They said afterwards, the guys that own Excellence Dentistry, they'd never seen anything like that before and couldn't believe it was possible. Human engineering, if you will, is human engineering. And it's an important thing for people to learn. Whether we're talking about speaking to sell and selling one to many or really doing any kind of marketing. Foundational stuff that drives it.