Dan Koe

And they'll think, okay, I'm supposed to pull ideas from this.

And they'll read a certain sentence or paragraph and just try to copy paste that directly.

And

posted on Twitter with maybe a few changes, when in reality, what you're looking for is just the idea that you can turn into a high performing tweet.

So it's kind of the same thing there where

The first step is learning how to write high-performing tweets.

And there's courses on this.

There's YouTube videos on this.

The best thing I can recommend is actually what I'm going to show you.

You need to kind of immerse yourself in good writing and ideas.

I think the best thing you can do to write better social content in general is to just keep a swipe file of really good ideas that you'd like to emulate under your own brand.

I think of brand as the ideas that you associate yourself with.

And so you're not necessarily copying other people's ideas or taking other people's ideas.

You're synthesizing a bunch of different ideas that

or technically what compose your mind and your worldview.

And you're bringing them together in a very articulate way under your own brand.

And then as people consume those over time,

you gain that authority in their head.

So that's one way to come up with ideas is just keep a swipe file.

You have to become like a ruthless note taker and just consistently save ideas until it's until you've read so many of them and written so many of them that it's become second nature to you on how to just structure an idea.