Dan Lawrence

and then put daily actions and daily steps in place that will get us closer to the longer-term goal.

Because in some instances, the outcome might be 12 months away.

We work with people over a 12-month time horizon.

So if we get really clear with where they're going, great.

But they probably feel like it's so far away, it's almost unattainable in that moment.

So that's where, like in business, we'd set quarterly goals, absolutely.

We then set 30-day accelerator targets.

But then we go as specific as we call it, WTD, win the day.

What does winning the day look like for you?

And this is where daily non-negotiables come in.

Simple things that you'll do on a daily basis without negotiation.

You simply won't negotiate.

Use the toothbrush analogy earlier.

Well, it's like brushing your teeth, or at least I hope.

Twice a day we brush our teeth.

So if that's a non-negotiable, well, let's start thinking about what the other things are.

But you only know your non-negotiables, the process, when you know the outcome.

So for more context, if the goal for someone starting in January might be,

they're at 25% body fat and they'd like to get south of 20%.

So 18, 90% body fat.