Dan Lawrence

This individual might be 40, 45 years old.

They've tried for the last 20 years to make a shift and lose weight and start their health and performance journey, but they've always ended in failure.

That's why they're here now.

So we just start with small wins because if we can get these small wins going, like daily non-negotiables, we do that over a 30-day period.

We're ticking them off as we go.

We're championing them and saying, you know, you can do this.

I had a guy today...

won't mention the name high level CEO started the journey 132 kilograms you know so he's a large individual certainly a lot lower than that now we had a performance strategy meeting here in Dubai yesterday super proud of this guy by the way because I was running today and he sent me as a signal of intent that he's going to be doing a 10k run with his team in London in his London office and

And that's the key as well is when you have a conversation, you set your intention, do something right away that is going to bring you closer to that goal.

So he's literally signed up to that, told his team.

So now he's got an outcome performance orientated goal to look forward to in September of this year.

So a few things to unpack there.

But yeah, I think that identity is fundamental and leaning into the person that we used to become.

There's a great book by Allen Stein Jr.

called Raise Your Game.

I'm not too sure whether you're familiar with it, but Allen Stein Jr.

talks about the brilliant basics and he was at some practice.

Kobe Bryant was there.

He wanted to shadow him.

He wanted to see him in action.