Dan Martell

Next, we've got personal brand or content machine for deal flow.

I break it into content and commerce.

You've seen this with Mr. Beast and Feastables.

You've seen this with Logan Paul and Prime.

You've seen this with all these content creators.

But if you can build a personal brand build distribution, then you have a way to introduce customers to a product that creates equity, that creates enterprise value.

And this is in the hard bucket because most people are willing to stick with it.

It takes time.

It takes commitment.

It takes dedication.

You got to be consistent.

Most people would rather take the easy way.

That's why it's in the hard bucket.

Next, we've got subscription communities powered by AI curation.

I've seen so many of these online communities now where essentially people pay every month to be part of a group so that they have access to knowledge and experience.

And the AI is designed to answer their questions, to support them.

It's faster, it's easier, and you can build a business from it.

And last, licensing AI playbooks.

This is where most companies don't realize their system prompts is their new IP, their intellectual property.

So if you have a business that has created these playbooks that are AI powered, you can copy paste those and sell them to other businesses by making them passive income.