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Dan Mockroft

๐Ÿ‘ค Speaker
181 total appearances

Appearances Over Time

Podcast Appearances

SaaS Interviews with CEOs, Startups, Founders
Bug reporting tool Breaks $4800/mo, 600 Customers After Raising $1.5m at $6m Valuation

And, um, I think that's going to be like within a month, like most companies will hit that.

SaaS Interviews with CEOs, Startups, Founders
Bug reporting tool Breaks $4800/mo, 600 Customers After Raising $1.5m at $6m Valuation

We have about 6%, and that's an interesting story.

SaaS Interviews with CEOs, Startups, Founders
Bug reporting tool Breaks $4800/mo, 600 Customers After Raising $1.5m at $6m Valuation

So we took Dropbox as an example because they have a free tier as well, and they have a lot of word of mouth.

SaaS Interviews with CEOs, Startups, Founders
Bug reporting tool Breaks $4800/mo, 600 Customers After Raising $1.5m at $6m Valuation

And in our case, we have 40% of signups coming through word of mouth, which is crazy.

SaaS Interviews with CEOs, Startups, Founders
Bug reporting tool Breaks $4800/mo, 600 Customers After Raising $1.5m at $6m Valuation

And we decided not to make the free plan too restrictive to keep the word of mouth going on.

SaaS Interviews with CEOs, Startups, Founders
Bug reporting tool Breaks $4800/mo, 600 Customers After Raising $1.5m at $6m Valuation

But also we want to know that we're spending time on something worthwhile that companies are willing to pay for.

SaaS Interviews with CEOs, Startups, Founders
Bug reporting tool Breaks $4800/mo, 600 Customers After Raising $1.5m at $6m Valuation

And I think Dropbox is at about 4%.

SaaS Interviews with CEOs, Startups, Founders
Bug reporting tool Breaks $4800/mo, 600 Customers After Raising $1.5m at $6m Valuation

And then we're targeting roughly that amount to stay happy.

SaaS Interviews with CEOs, Startups, Founders
Bug reporting tool Breaks $4800/mo, 600 Customers After Raising $1.5m at $6m Valuation

6% of all of the signups are now in paid tiers.

SaaS Interviews with CEOs, Startups, Founders
Bug reporting tool Breaks $4800/mo, 600 Customers After Raising $1.5m at $6m Valuation

We had about 10,000 signups.

SaaS Interviews with CEOs, Startups, Founders
Bug reporting tool Breaks $4800/mo, 600 Customers After Raising $1.5m at $6m Valuation

Okay, got it.

SaaS Interviews with CEOs, Startups, Founders
Bug reporting tool Breaks $4800/mo, 600 Customers After Raising $1.5m at $6m Valuation

Once we launched on Product Hunt, most of it was SEO and direct traffic.

SaaS Interviews with CEOs, Startups, Founders
Bug reporting tool Breaks $4800/mo, 600 Customers After Raising $1.5m at $6m Valuation

And we listed on a few platforms like Capterra, for example, or GetApp.

SaaS Interviews with CEOs, Startups, Founders
Bug reporting tool Breaks $4800/mo, 600 Customers After Raising $1.5m at $6m Valuation

And at the moment, we're essentially trying every single channel that we can get our hands on.

SaaS Interviews with CEOs, Startups, Founders
Bug reporting tool Breaks $4800/mo, 600 Customers After Raising $1.5m at $6m Valuation

In terms of the most successful, in terms of signups, I would say it was Google Ads.

SaaS Interviews with CEOs, Startups, Founders
Bug reporting tool Breaks $4800/mo, 600 Customers After Raising $1.5m at $6m Valuation

And we're advertising for general screen recording, I guess, categories.

SaaS Interviews with CEOs, Startups, Founders
Bug reporting tool Breaks $4800/mo, 600 Customers After Raising $1.5m at $6m Valuation

And other than that, it's interesting because you have Capterra and GetApp and Software Advice, and that's one umbrella.

SaaS Interviews with CEOs, Startups, Founders
Bug reporting tool Breaks $4800/mo, 600 Customers After Raising $1.5m at $6m Valuation

But we get more leads via GetApp, although we were originally betting on Capterra.

SaaS Interviews with CEOs, Startups, Founders
Bug reporting tool Breaks $4800/mo, 600 Customers After Raising $1.5m at $6m Valuation

Uh, and, uh, what also works for us, um, is newsletters.

SaaS Interviews with CEOs, Startups, Founders
Bug reporting tool Breaks $4800/mo, 600 Customers After Raising $1.5m at $6m Valuation

Uh, I can, I can recommend that I was not expecting this.