Dan Morton

And then incorporating so many more features and just making it a real slick experience.

So like what you're talking about going in there and you have that dopamine hit, you're able to like adjust your percentages, adjust your budget, make it just so easy and intuitive is what we want to do.

But we've got a lot of ideas as far as shoots of the main business, but I'm not going to talk about those right now because we're not doing them yet.

Maybe in a future podcast.

So you hit on two things there.

So one is the budgeting aspect.

So being able to set it up so that just whatever you can afford comes out, you know, so if it's $10 a week or $10 a month, then that's fine.

If it's $50, like I've got, you know, 50 or $60 tied to my paycheck, which is every two weeks, right?

and so if it's fifty dollars every two weeks and i've got a hundred dollars going towards ammo that otherwise i would maybe not be doing if i'm not actively going to the store and buying it or going on an e-commerce site and picking it out so you don't have to shell out you know a few hundred bucks for a case you know that kind of thing so it just happens in the background the other piece is the value aspect of it and when you think about ammo it's

a store of value, right?

It's like silver in my mind.

It's like silver.

It's like gold.

It is something tangible that will never go to zero.

And so if you have an ammo account or you've got ammo at home, that ammo has value.

And like I was talking about some of these future ideas, it's like, like, what can you do with that value?

You know, there's some things eventually that if you look at like examples of like gold depositories, you know, as, as a model, like if we're talking about an ammunition depository now, you know, like the things that we do today where you can exchange it for one thing for the other, you can sell it, you know?

So when the value goes up,

If we're in another shortage, actually, we've had it where people have sold out their inventory because they were buying a house.

And so they needed that money.