Dan Morton
๐ค SpeakerAppearances Over Time
Podcast Appearances
In ammo cans.
Do you know what it tastes like?
No, we had so many people that wanted that.
And we were like, we're not getting in the coffee business.
So we're actually looking at a goal of storing 1 billion rounds of ammunition.
So that's like the vision out there.
And I think we can do it over the next 10 years.
So we just opened up our second facility in Texas.
I think when we first did the podcast, we were talking about it.
But we figured we would...
have about between 10 and 20 warehouses around the country because the closer they are to people, the quicker they can get their ammo if something happens.
And then if we have this, essentially, America's ammunition reserve is what we talk about in our tagline.
I mean, it's literally a safety net.
for america to be able to have stored a billion rounds of ammunition means we're not going to go through these darn ammo shortages anymore you know because that's really the ultimate goal it's the the peace of mind that comes from having that ammo stored then people aren't going to like hopefully my customers didn't run out into the you know to the store and tried to to buy what was on the shelf during 2020 they didn't add to the chaos right and so future shortages
I'm hoping we are a net positive instead of a negative on the industry.
So for us, what's next is just to continue to grow and then continue to improve our logistics and improve our website.
Like I was saying, like the 3.0, we call it 3.0.
First version was WordPress.
Second version is what we're using today.
And then third version is what we're working on building.