Dan Morton

Ammo Squared, the best way to say what Ammo Squared is, is we are building a ammunition safety net for America.

So we've totally changed kind of the idea of buying ammunition because with our business model, you buy the ammunition, but you also store the ammunition with us.

And then instead of buying something specific, like you'd go either e-commerce or you'd go into the store with us, you're buying a generic.

So say nine millimeter practice that fills a need.

And then we ship, whenever you're ready to get your ammo, we'll ship it to you.

And we ship a variety of brands and bolt weights that meet your need.

And so we're taking it out of the realm of just an e-commerce transaction and making ammo more of like an asset that you can store.

And then if you want to, you can exchange it for other things.

We can even sell back if the price goes up.

So it's a whole different take on ammunition.

So we were talking about today, you know, so a lot of businesses, it seems like they'll go for eight or 10 years and then all of a sudden there's an inflection point.

It's like a tipping point.

I think that we just finally kind of hit that.

We've had a lot of time when it was a plateau and in 24, so last year, we've pretty much quadrupled since the beginning of 24.

So I was looking back at our stats from the last time we were on the show.

We had about, did I say 40,000 members?

And then right now we've got 147,000 members.

Wow, that's awesome.

That's almost tripling, but yeah.

the growth is just kind of part of, I think that we finally kind of caught up or I guess the public caught up to the idea of what we were trying to do because for so long we were kind of just this crazy, crazy idea.