Dan Morton

So.

Yes.

Exactly.

Well, that's been, yes.

Well, and that's, and if I'll just kind of go a little bit more, I was just talking to our, we just had our 10 year anniversary.

So we brought all of our folks out to Boise where we're at and we had a big event for the week and we put it on our blog.

And one of the things looking in this room of, we had 28, 30 people at the time and just thinking about how much,

more horsepower we have as a company and so it's like every time we add a new person then that adds a little bit more horsepower to the company and so for so long it was you know it started with just us and then we had just a couple employees and then you know so it's a long period of like just say six to ten employees and then looking at it on a chart from 20 mid 24 until now we're just kind of going like that as far as just adding people and so we're able to now

Um, it's all kind of that horsepower creates leverage.

And then, so now I don't have to do the marketing.

I've got, um, my guy, Bob is doing the marketing, but now he's got a team.

And so, you know, it's just this leverage.

It's great.

Yeah.

So the biggest thing in the early days, we only, we started off with four calibers, right?

We only wanted to offer that.

And then we gradually added calibers.

And then we made the mistake of just adding every caliber under the sun, right?

I literally went through the,

MidwayUSA catalog and just added everything because the way our business model works is that we don't stock that caliber until somebody actually signs up for it.