Dan Morton

And then once they sign up for it, we just need to stay ahead of them, right?

So I have that inventory on hand.

And so we had 500 plus calibers, but then what we realized during the shortage was that you can have people sign up for these things, but if I can't stay ahead, I can't buy, then that's a problem.

and so then after the shortage then we trimmed it all the way back down to 60 calibers but then since then we've been adding them back and we were talking earlier about the um ammo of caliber of the month and so this month it's 25 and 32 auto which are not ones that we normally stock but we're putting it out there to our members to say hey this month only buy as much as you want so that you can store it with us and it'll be there then the end of the month we'll turn it off

And then we'll decide at that point if it makes sense to offer it.

Like we brought back 410 for permanent for now because it's a very popular caliber.

But it's a balancing act of giving people the calibers that they want to sign up for, but from a business standpoint, being able to guarantee that we can get them.

So that's kind of where we're at.

.327 Federal.

You know, you could shoot that.

Yeah.

So we actually just... Our caliber of the month for last month was 6.5 PRC.

And so it's that.

And we gauge that demand based on that.

So...

But I think for us, it's like having a strategy around it as opposed to what we did in the old days, which was, Oh, we'll just throw them all out and like let people auto buy them forever.

And it's like, uh, that's not really going to work now.

I do have some 30 super carry that is back on a shelf because we, we offered it way back when it first came out.

And it was during that time we had every caliber you can imagine, but then we couldn't give it away.

Yeah.